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Is Cold Calling Legal? Important Cold Call Laws, Regulations, and Etiquette [+ Best Practices for Telemarketing]

Hubspot

But these days, there’s been quite a bit of discourse circulating regarding whether or not cold calling is even a legal method anymore. Cold calling is legal in most places, it remains a legitimate practice within the realms of ethical sales and marketing strategies. Be prepared to discuss your product and service in depth.

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How to Avoid False Advertising and Misleading Claims with Legal Translation

Sales Pop!

False advertising refers to a misrepresentation of a product or service, often through misleading or unproven claims, as defined by the Federal Trade Commission. For international businesses in advertising, many rely on legal translations to ensure that all parties understand their rights and responsibilities.

Legal 130
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5 Ways To Build Trustworthy AI Agents

Salesforce

But the potential of artificial intelligence (AI) agents can only be realized if they’re trusted to act on someone’s behalf. Get started Trust patterns for Agentforce Trust in AI is still in its infancy. Create transparency by design To build trust, it’s important that users know when they’re interacting with an AI agent.

Trust 111
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SMS deliverability: What you need to know

Martech

Carriers will cut service to businesses that send SMS messages to people who haven’t consented to get them. A customer expecting only service-related SMS messages (shipping updates, for example) doesn’t want to get a lot of texts about discounts on new purchases. Not getting express promotional SMS content opt-in.

Legal 121
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CRM Security—At Pipeliner, We’ve Got This

Sales Pop!

To begin with, a critical factor is trust. Who can we trust today? Trust is a word that is liberally abused, not only by governments but by many others. An example is that you trust someone who claims to be covid-vaccinated, and they’re showing you a stolen vaccine card. In the area of data, trust is extremely critical.

CRM 245
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Google tightens rules on Crypto Ads in Switzerland

Search Engine Land

Why it matters: The new policy clarifies Google’s stance on cryptocurrency-related ads in Switzerland, aiming to ensure that only compliant and licensed entities can promote their services. This includes meeting any other relevant local legal requirements. Switzerland is a significant hub for cryptocurrency businesses.

Legal 81
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Why B2B Companies Must Prioritize AI Ethics and Risk Management

Heinz Marketing

Building Trust and Preserving Reputation Trust forms the cornerstone of long-term success in B2B relationships. Clients rely on their partners to deliver products and services in ways that align with their values and ethical standards. On the other hand, unethical AI practices can severely damage a company’s reputation.

B2B 69