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Legal risks loom for Firefly users after Adobe’s AI image tool training exposed

Martech

Adobe’s Firefly was designed to give enterprise users generative AI image tools they could trust. “A To back up that claim, they provided enterprise users with full legal indemnification for any content created using it. This has created a big marketing problem for Adobe and potentially a big legal problem for Firefly’s users.

Legal 102
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Building Trust in AI Needs a Human Touch

Salesforce

Salesforce Research & Insights recently conducted research that shows AI is more trusted and desirable when humans work in tandem with AI. But, all customers and users in the study reported that they aren’t ready to fully trust generative AI without a human at the helm. HITL is especially important for compound (i.e., “Do

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3 ways marketers can build trust with data ethics

Martech

federal privacy laws, brands know they may face legal jeopardy if any of these pieces are out of place. Adhering to data ethics laws puts marketers on the right side of the legal battle and improves customer satisfaction levels by giving them what they want. But the trust that it builds among customers can be even more impactful. “It’s

Trust 134
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Is Trust Sufficient?

Partners in Excellence

She’s posed the question, “If buyers know you, like you, and trust you, will they buy from you? It caused me to reflect, “is trust sufficient?” ” We are hesitant to buy from people/organizations we don’t trust. ” We are hesitant to buy from people/organizations we don’t trust.

Trust 105
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How to Avoid False Advertising and Misleading Claims with Legal Translation

Sales Pop!

For international businesses in advertising, many rely on legal translations to ensure that all parties understand their rights and responsibilities. Legal Framework Governing Advertising and Marketing Advertising and marketing are governed by a complex set of laws and regulations that vary by country.

Legal 52
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Trust in the Age of AI: The Key Role of Data Governance

Salesforce

In fact, a recent survey found that 92% of analytics and IT decision makers say trusted data is needed more than ever before. With data governance, your company can confidently build and use AI solutions your customers will trust. Take the next step in creating a trusted, scalable data governance solution.

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Why marketers need to build customer trust

Martech

It’s all about trust, according to Arshdeep Sood, Marketing Solutions Engineer for consent and preference software OneTrust PreferenceChoice. Trust is really driving the next decade of growth in differentiators,” said Sood in her talk at our recent MarTech conference. Everybody owns trust. Pro-actively building trust.

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