Search Engine Land

JULY 24, 2024

We’ll explore potential issues in three main areas: The account itself. The market conditions. Auction insights : Compare your performance against competitors to see if you’re losing market share. Issues with the market Market conditions can significantly impact your PPC performance.

CTR 96

CTR Objectives and Key Results Click Through Rate Campaign 96

Search Engine Land

NOVEMBER 14, 2023

might sell 100% of all its Russian assets or hold share options. “Dutch holding company Yandex NV’s planned restructuring is aimed at recouping some shareholder funds with the sale of its main revenue-generating Russian businesses, such as its search and ride-hailing operations. market share in its Q3 2023 earnings report.

Engineering 99

Engineering Sales Market share Sell 99

Search Engine Land

FEBRUARY 26, 2024

They take away portions of search market share to self-hosted proprietary videos businesses have always used on their websites. When video is not the main content Google has announced that video thumbnails on the main search results page will now only appear if the video is the primary content of a page.

UX 125

UX Engineering Follow-up User Experience 125

Martech

SEPTEMBER 14, 2023

Second-level thinking and market share Market share has been my #1 reason to sustain or expand marketing budgets during adverse times. Many CEOs regret not prioritizing market share during periods of resiliency and growth. Study “market share capture” strategies and how to finance them.

GTM 129

GTM Market share Growth Technology 129

SaaStr

JANUARY 9, 2020

Here are Gartner’s estimates of each segment: But, the SaaS/application layer is much more diverse than just 3 main vendors. It’s very hard to even get 5% market share across the entire application / SaaS layer. Or at least, just as large or close. But Salesforce, at ~$20b in ARR growing 20%+, has that.

Contract 119

Contract Engineering Trust Market share 119

ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Image source. Choose competitors to test against.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Hubspot

DECEMBER 9, 2020

You offer three main products: a morning drink, an afternoon drink, and an evening drink. Competitor analysis: BossCo currently has one main competitor who has a hold on equal market share, and is growing at a similar rate. of their target market with room to grow as they expand their offerings and customer base.

Sales 96

Sales Angle Commission Territory 96

Search Engine Land

MARCH 4, 2024

Remarketing is the main tool in the PPC toolkit that is likely to become more challenging in the cookieless future, at least initially. Cookies enable marketers to tag specific users and collect third-party data on the sites that they visit. Take the self-guided tour of Market Share.

Territory 115

Territory Market share Legal Strategize 115

Search Engine Land

SEPTEMBER 13, 2023

Defending against ad-hijacking Counterfeit products erode a brand’s market share and compromise its reputation for quality and authenticity. In search marketing, counterfeiters may bid on keywords related to genuine products, diverting potential customers towards fake alternatives.

Commission 121

Commission Legal Campaign Retail 121

Sales Hacker

NOVEMBER 11, 2020

In the past, strong relationships were the main way to get in front of a prospect and close a deal. Competitive intelligence allows you to leverage your competitor’s weaknesses against them to take market share. First, identify your main objective. All I mean is: the way people buy has changed drastically.

Launch 123

Launch Sales Price Clients 123

Search Engine Land

MARCH 13, 2024

.” Rose then shared a screenshot of the new feature in action: Commenting on Rose’s LinkedIn post, several other marketers shared their feedback on the new Creator Search Insights Tool.

Launch 101

Launch Sports Market share Meeting 101

Cerebral Selling

OCTOBER 5, 2020

In Sell The Way You Buy , I talk about this concept extensively and provide examples of emotionally-charged enemies that fall into four main categories: Old, outdated processes and systems. You’re thinking, “We sell thousands of food products and have huge brand awareness and market share. Fear and risk.

Drivers/motivators 130

Drivers/motivators Entertainment Manufacturing High impact 130

Heinz Marketing

SEPTEMBER 10, 2020

The main reason behind B2B brands embracing gamification is the incredible opportunity that it creates to monitor and measure engagement with the target audience… B2B marketers can leverage the sudden craze for games as part of an integrated campaign.”. “The Like an event, it fosters interaction and high levels of engagement.

B2B 121

B2B B2C Gaming Campaign 121

Hubspot

MARCH 29, 2019

Brand dilution is when a company’s brand equity diminishes due to an unsuccessful brand extension , which is a new product the company develops in an industry that they don’t have any market share in, like Reese’s Puff Cereal or Gerber’s baby clothes. Every business wants to capture as much market share as possible.

Trust 78

Trust Market share Closing Product 78

Search Engine Land

OCTOBER 9, 2023

Their traffic levels were significant among online retailers, making the merger such a big deal for search marketers. Still, they couldn’t sustain their growth, losing market share to Amazon and other online retailers. Overstock’s organic traffic peaked during the pandemic when everyone was forced to shop online.

Objectives and Key Results 97

Objectives and Key Results Retail Angle Engineering 97

Closing Bigger

JUNE 9, 2022

Keeping the Board or shareholders happy is their main priority. Increasing Market Share: They are interested in advertising, marketing and business development strategies, tactics and methods to increase market share. Lowering Cost of Production: Lowering costs equal better margins and bigger profits.

B2B 98

B2B Sell Government Sales 98

ConversionXL

NOVEMBER 28, 2018

Nonetheless, there are some amazing automation opportunities that make the life of Marketing Managers, CMOs, and PPC experts quicker and more efficient—especially for fast-growing companies that need to scale their campaigns. If your experiment wins, you can convert it to the main campaign without losing algorithmic learnings.

A/B testing 117

A/B testing Campaign Click Through Rate Start-ups 117

Heinz Marketing

OCTOBER 25, 2023

Using the marketing strategies that are working today – such as taking advantage of an up-and-coming platform – can help you stay ahead of the competition to preserve or increase your market share. Instead, take the time to explore new platforms and formats to distribute your marketing content.

Go To Market 122

Go To Market Launch Follow-up Strategize 122

Martech

FEBRUARY 26, 2024

There are many possibilities, depending on the human user’s industry and main objectives: To improve the prompt and gain more actionable insights, consider providing additional context and specificity. Are there any new players or substitute products that could have impacted our market share?

Price 112

Price Strategic planning Referrals Sales 112

Hubspot

MARCH 25, 2020

Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. You can go a little more in-depth here, so explain what void this product fills in the market and what opportunity you're seizing on to expand your market share, delight more users, and expand your customer base.

Launch 101

Launch Product Contact Follow-up 101

Hubspot

JULY 4, 2014

search engine market share. This means that marketers looking to rank highly in organic search have to worry a great deal about what Google is looking for. More than 1.1 billion people use Google search each month to make 114 billion searches. According to comScore , Google holds 67.6% of the U.S.

Engineering 78

Engineering Market share 78

Martech

DECEMBER 4, 2023

Dig deeper: Why we care about advertising: A marketer’s guide Updated prompt: Here’s one way this prompt could be refined to gather more specific, actionable information. Context) I’m director of ecommerce for a portable bluetooth speaker brand with 10% market share. Format) Please include any benefits or downsides.

Campaign 108

Campaign Follow-up Market share Technology 108

Martech

JANUARY 5, 2022

With the exception of the group that tries to strike and sustain partnerships with businesses and organizations to help incentivize their employees to pursue a WGU degree with a discount as a perk, WGU’s marketing efforts are mainly B2C. Further, B2B and B2C marketing share plenty of common aspects.

B2C 113

B2C B2B Real Estate Education 113

Search Engine Land

JULY 11, 2023

Perfect competition In a perfect competition market, the market is big, there are many buyers and sellers, and the products are similar. Companies don’t have much control over the price (the company’s market share does not impact the price), and the barrier to entry to this market is very low or zero.

Non-Profits 72

Non-Profits Profit margin Price Electricity 72

SaaStr

JUNE 2, 2021

And you’re always up against an incumbent or competitor that has more market share. And I can’t make out a single logo, which of course is purposeful, just to show how crowded marketing tech is. And why do they do that? Well, hybrid matters because SaaS today, is so mature. Olof Mathé: Okay, what about showing value?

Sales 98

Sales Up-sell Price Start-ups 98

Search Engine Land

FEBRUARY 19, 2024

Whether it’s your main website, directories, advertising campaigns, public relations, or other channels, they should all rely on this centralized source for accurate brand information. Domain vs. subdomain: It is always good to have all location information configured under the main domain.

Objectives and Key Results 111

Objectives and Key Results Territory Real Estate Hospitality 111

Martech

DECEMBER 14, 2022

Browsers that are already tough on cookies command a significant market share. Chrome might dominate the browser market with almost two-thirds of the pie, but Safari and Firefox own a respectable slice themselves. This enables three main use-case families: Remove sensitive information.

A/B testing 111

A/B testing Technique Conversion Follow-up 111

SaaStr

OCTOBER 19, 2022

Your main goal is to create a successful business and have a strong partner to support you throughout the process. Many founders focus solely on market share. There’s a reason for that, and it’s important to do so, but don’t forget about mind share. Get ahead of any disagreements or arguments.

Follow-up 130

Follow-up Up-sell Product Price 130

Hubspot

JUNE 26, 2019

As mentioned above, one of the main roles you have as a product marketer is to define the target audience and buyer personas for the specific product being sold (different products will likely have different target audiences). And if you’re in need of a bit more guidance, check out the HubSpot Marketing Hub product page.

Product 101

Product Electricity Launch Price 101

SaaStr

FEBRUARY 2, 2021

While Shopifty in some ways pulled even further away from the pack, and grew faster than the much-smaller BigCommerce post-Covid, Big Commerce still benefitted never the less, even if it did not gain market share. It’s a $5B market cap company today! You can see above Webex and RingCentral did grow faster after Covid hit.

E-commerce 78

E-commerce Growth Market share Product 78

ConversionXL

NOVEMBER 9, 2021

And the what’s-in-it-for-me: “gain a bigger market share.”. Burrow’s main value proposition is the competitor-crushing level of customization they offer for each product. Klenty operates in a competitive landscape, with its two top competitors Salesloft and Outreach owning a majority market share.

Drivers/motivators 156

Drivers/motivators Objectives and Key Results A/B testing Conversion 156

Hubspot

OCTOBER 6, 2020

The brands contained within your average brand portfolio tend to fall into four main roles: flanker brands, cash cow brands, low-end entry-level brands, and high-end prestige brands. For instance, alcoholic beverage company Molson Coors leverages a flanker brand strategy in its approach to the low-calorie beer market.

Electricity 101

Electricity Healthcare Territory Sports 101

Martech

JANUARY 25, 2022

When the lead is qualified by marketing, it passes from one world to the next—broad to narrow. If the MQL is the main KPI you report on as a marketer, it’s not enough. Imagine a world where sales and marketing could work together throughout the entire life cycle of the lead—from initial awareness to closed deal.

Sales 101

Sales Finance Contact Prospecting 101

Hubspot

MARCH 2, 2015

And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." Both of these major battery brands chose qualities of actual batteries to base their marketing upon. The Duracell marketing slogan? Winner: McDonald''s.

Electricity 78

Electricity Follow-up Cross-sell Market share 78

Search Engine Land

NOVEMBER 23, 2022

In the early years since its inception, Google performed pretty well by PageRank alone and grew its market share continuously. Eventually, one of Google's main SEO documents which largely focused on links was updated to predominantly cover content. Hidden text. Misleading meta tags.

Gaming 102

Gaming Engineering Start-ups Technique 102

SaaStr

APRIL 22, 2022

Initially, they had planned on using their temperature sensors to get readings on refrigerators at the company’s main buildings. . Still, in the day-to-day execution, he worried that they’d run out of addressable market share. They visited Cowgirl Creamery, a popular cheese manufacturing company in California’s Bay Area.

Manufacturing 109

Manufacturing Launch Product Growth 109

ConversionXL

OCTOBER 7, 2021

You’ll experience a boost in sales and market presence. You’ll also notice marketing turning more towards the competition. Product lifecycle management goals at this stage are: Increasing market share Creating brand preference. Your goal now is to defend market share to continue to maximize profits.

Product 142

Product Minimum Viable Product Price Launch 142