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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Networking and partnerships: Collaborate with complementary businesses or influencers in your industry to tap into their audience. Email marketing: If you have an existing database, consider running a referral campaign, encouraging current contacts to share your content or offerings with their networks.

B2B 117
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How AI is reshaping the content creator industry

Search Engine Land

Advertising networks have also been impacted by revenue reduction, and as a reaction, they are restricting the ability of AI-generated mass content sites to monetize with ads. They aim to protect and safeguard original content creators and promote their value-added. Get the daily newsletter search marketers rely on.

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Improving Your Networking Game as a Field Sales Representative

Veloxy

Today, we’re sharing some networking tips that you and your sales team can use. You never know where that door will take you and if you play your cards right, it could expand your business network tremendously. What are the biggest things that a field sales representative can do for your company? You have two options to do this.

Represent 130
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Delivering large B2B marketing events: Best of the MarTechBot

Martech

There are many possibilities, depending on the human users industry and main objectives: Before we start, you are a marketing manager for an accounting services company that serves SMBs and enterprises. Marketing and promotion: Develop a marketing plan to promote the event. Regular reminders can help boost attendance.

B2B 104
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How to overcome bias in PPC for better ad performance

Search Engine Land

For example, people who started in digital marketing between the early 2000s and 2010s often prefer manual bidding because it was the main approach back then. Ad platforms heavily promote them and don’t require as much manual intervention. Ad networks like Google favor old entities, while Meta favors newer ones.

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Push notifications: The secret weapon for SEO and revenue growth by RollerAds

Search Engine Land

Working with them is easy: choose a provider (like RollerAds ), set up a few simple configurations and start collecting a subscriber base, which will become your main asset over time. Up to 10% of website visitors subscribe to notifications from the sites they visit, according to our network statistics. Ad network involvement.

Growth 85
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How Georgia-Pacific connects with customers on retail media networks

Martech

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Q: Why did you decide to start advertising Georgia-Pacific brands on retail media networks? That’s when we started leaning into retail media networks in a really big way.

Retail 117