article thumbnail

Niche blogging in the new Google reality: 5 strategies to thrive or die

Search Engine Land

If you are a niche blogger focused on building a site on which the majority source of your income is display ads from Google, 2024 has not been kind to you. Thousands of blogs from every possible niche are down as much as 90% in traffic, with no recovery in sight. What is it that you can do better than anybody else?

Niche 118
article thumbnail

Martech is mainly about relationships

Martech

Second, it has provided me with a niche to fill. Granted, one can certainly argue that most – if not all – professions are mainly about relationships, but I can certainly speak to martech. I’ve tried to focus some of my columns on the relationship aspects of our field for a few reasons. There isn’t a shortage of those. Let us know!

Niche 94
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Enterprise Sales Process: Closing Deals In Niche Markets

Sales Hacker

Closing an enterprise sale in a niche market follows the same sales funnel as any other deal, but a bit more fine tuned. There are three main types of Enterprise Level Sales: Self sales. The niche aspect comes into play because this type of sale also skews in the way of knowledge. The Models of Enterprise Level Sales.

Niche 101
article thumbnail

7 Lead Generation Statistics You Need To Be Aware Of

ClickFunnels

This is a problem that is likely caused by lack of customer research and as such can be remedied with customer research: Subscribe to niche subreddits. Join niche online forums and paid communities. Follow popular niche hashtags on Twitter. 4 Marketers Struggle To Reach Niche Audiences. Get ahead of your competitors.

article thumbnail

How to survive and thrive in a Google helpful content world

Search Engine Land

I’m going to concentrate today on my personal observations as a site auditor, focused exclusively on the food, travel and lifestyle niches. These niches, explicitly, were incredibly impacted by the update. I’ve already noted the “avoid excessive ads that cover main content” notation above. Or, they had food and travel posts.

Niche 135
article thumbnail

How Google Search Generative Experience is impacting ads

Search Engine Land

Niches like Fashion and Beauty, and Ecommerce and Retail, are more likely to feature shopping ads. SE Ranking examined 100,000 keywords across 20 niches, each with different search intents and volumes. An SE Ranking spokesperson said in a statement: “The main takeaway here is that we really need to stay on top of things.

Niche 130
article thumbnail

How To Do Digital Marketing – A Simple Step By Step Guide

ClickFunnels

However, not only did the company managed to carve out a niche for itself, it is now generating over $2.3 One caveat, though: You need to make sure that your target audience is big enough to allow you to build a sustainable business in that niche. That’s a good sign because it means that there’s likely money to be made in that niche.

Niche 290