Search Engine Land

MARCH 12, 2024

Imagine pillar pages as the main landmarks on your topical map. Increased trustworthiness : The clear organization of your website’s content enhances the user experience and builds trust. By regularly assessing the impact of internal linking on user experience and search engine visibility, you can make informed adjustments.

Strategize 120

Strategize User Experience Engineering Trust 120

Sales Pop!

OCTOBER 6, 2021

During the last few years, people have shifted towards online shopping , which has led to some important changes in the ecommerce niche. That means the competition in the ecommerce niche has increased significantly – and if you want to stay successful, you need to rethink your strategies. Don’t Neglect Customer Care.

Cross-sell 95

Cross-sell Niche User Experience Technique 95

Martech

NOVEMBER 6, 2023

The main task is to handle the response in a way that will give you maximum data. Instead of a common approach like “finance,” you might focus on specific niches like “FinTech startups” or “retail banking.” Enhance user experience. If your prospects are not interested, ask why and review their pain points.

Appointment 125

Appointment UX Objectives and Key Results Gambling 125

ConversionXL

JUNE 30, 2019

How does the user experience on my website stack up to the competition? How does your site's user experience stack up to the competition? Most likely, they’ll only remember one—your main selling point. What were the main reasons you chose the company you did? Free UX & Usability course. By Karl Gilis.

UX 126

UX X-functional A/B testing User Experience 126

Search Engine Land

JULY 29, 2024

User experience: Both prioritize creating content that is engaging, easy to find and navigate. Content quality and relevance: Both emphasize the importance of high-quality, relevant content that meets user needs and adheres to E-E-A-T (experience, expertise, authoritativeness and trustworthiness) principles.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

ConversionXL

MAY 11, 2017

How does user experience on my website stack up to the competition? Karl Gilis recommends to go beyond your main competitors, and look at websites in different countries or similar pages of websites out of your business area: “If you sell something online, every shopping cart or checkout procedure can be an inspiration.”.

UX 131

UX User Experience Cross-sell A/B testing 131

ConversionXL

JULY 16, 2021

In some cases, this means niching down (as we saw with Gumroad). Their Twitter bio showcases their main USP: making life easier by solving real problems. They built a niche product for a very specific community and catered to their needs. And keep the user experience top of mind. Take Dollar Shave Club.

Niche 127

Niche User Experience Launch Transportation 127

ConversionXL

MARCH 13, 2019

B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. Niche targeting. For example, home retailer FLOS maintains an ungated website for retail consumers and a very different (gated) web experience for B2B customers: The B2C site. The gated B2B portal.

B2B 130

B2B B2C Retail X-functional 130

ConversionXL

DECEMBER 7, 2016

Moreover, they can have considerable positive effects on the user experience as well, which translates into metrics that are harder to measure, but are nonetheless of paramount importance to online businesses, such as customer satisfaction and retention. Logic is kind of a niche word, although I will use it often in this article.

UX 115

UX Technique Conversion Product 115

Search Engine Land

OCTOBER 24, 2023

Follow up with what your main call to action or actions are, then ask it to develop some image prompts. Sample FAQ templates If you're unsure where to start, ChatGPT can provide sample FAQ templates relevant to your industry or niche. Modern consumers crave experiences tailored to them.

Pitch 119

Pitch Niche Engineering Promote 119

ConversionXL

SEPTEMBER 19, 2013

Main questions answered? Main doubts eliminated? If your audience is more niche, go to relevant forums (find them via Google) and post an ad that you can send them $25 Amazon gift cards in exchange for 20 minutes of their time testing your site. Is everything important above the fold? Are security and privacy concerns addressed?

Conversion 124

Conversion A/B testing Niche Start-ups 124

Search Engine Land

APRIL 30, 2024

Simply put, Yahoo had the best user experience on the web for 10 years, but Google provided a better one. It had the effect of “trapping” users on Google’s sites so they would click more paid ads and visit more Google properties. However, in fairness to Google, they really were looking to improve the user experience.

User Experience 102

User Experience Niche Service Closing 102

ConversionXL

SEPTEMBER 9, 2020

Virtual summit expert Navid Moazzez taught me to nail down a niche—and profitable—theme before taking any further steps. Are you successfully selling in this niche already, or are other companies proving the viability of the niche ? Can you think of sub-niches for the larger niche? To quote Navid: Go specific.

Niche 98

Niche Campaign Up-sell Networking 98

Martech

APRIL 22, 2022

Once you’ve analyzed the main parameters of your client’s site as they stand now, take a look at how they have changed over time and determine if they have a positive or negative trajectory. Evaluating how tough the niche competition is. By hovering over a country, you can see the volume of traffic the client is getting from it.

Clients 107

Clients Trust Niche Engineering 107

Search Engine Land

JANUARY 30, 2023

It’s also a great SEO strategy to get things off the ground and build rankings around topics relevant to your niche. The “don’ts” include: • Did you decide to enter some niche topic area without any real expertise, but instead mainly because you thought you’d get search traffic? • A little optimization goes a long way.

Niche 90

Niche Engineering Start-ups User Experience 90

Hubspot

APRIL 22, 2020

One of the main things Gen Z searches for on social media is brand information. As you aim to make your strategy more competitive, you might also want to consider experimenting with either niche or video-based social media channels -- like TikTok , Instagram Stories , Reddit , or Snapchat.

Engineering 101

Engineering Niche User Experience Technique 101

Search Engine Land

MAY 12, 2023

A resource center is a hub where all your best content resides, on a page that’s laid out for a great user experience. Here they can learn more about your niche, find solutions to their problems, get relevant information, and even discover more about your products or services. Creating “featured content” sections for each topic.

Niche 88

Niche UX User Experience Promote 88

Search Engine Land

DECEMBER 13, 2022

Essentially, these are the main factors of success in any market entry or global launch. It is crucial to identify the main social networks used in the target country you are looking to expand in, especially for the age brackets that start their brand research on social. The correct paid media channels for launching in a new market.

Territory 97

Territory Networking Campaign Launch 97

Hubspot

JANUARY 10, 2012

For example, product development company PTC maintains separate Twitter accounts for each of its four core products, along with separate accounts for product updates and news that is only relevant to a niche audience. That's understandable, but why don't you delete those accounts?

Networking 77

Networking Campaign Territory Niche 77

Search Engine Land

JULY 25, 2023

Image packs and video carousels Collections of images related to the query displayed prominently in the search results or horizontal lists of videos related to it, enabling users to preview and watch them directly from the search results page. They typically consist of three main components: Title. SUBSCRIBE See terms. Content snippet.

Engineering 97

Engineering Click Through Rate Territory Niche 97

Sales Hacker

APRIL 22, 2021

From our experience, there are three main criteria that you should always take into account whenever you’re about to expand your arsenal for email marketing. This is why you should go for a tool that has a built-in integration, letting you connect all your apps and make your user experience much more satisfying.

Niche 96

Niche Contact Campaign Service 96

Hubspot

MAY 30, 2014

Lesson: Be everywhere in your niche. Source: KISSmetrics ) They consider infographics to be one of the main reasons they have grown their blog from zero to 350,000 readers a month in 24 months. Lesson: Experiment with the right formats for your audience. Content marketing accounted for over 70% of their daily signups.

Real Estate 78

Real Estate Referrals Growth Drivers/motivators 78

Hubspot

OCTOBER 11, 2012

Keep the description short and to the point, capturing the main concept of your business and product or service. This option can be helpful for companies that are only able to serve a certain area, such as a pizza delivery company, or in a very niche market, like a jet ski company on a beach. Step 4: Indicate Your Hours of Operation.

Niche 78

Niche Contact Retail Follow-up 78

Search Engine Land

APRIL 14, 2023

Search engine bots and users might end up on error pages or get redirected to the homepage, resulting in poor user experience and missed SEO opportunities. You may be doing something right when your revenue continues to grow despite such a bad user experience. Otherwise, a redesign is probably overdue.

UX 99

UX X-functional User Experience Technology 99

Hubspot

NOVEMBER 2, 2018

The main differences between the four plans include the monthly fee, your ability to create a custom domain, and their number of features. They also enhance user experience with the help of features that your Wordpress website doesn’t automatically include. Source : WordPress. Set up your domain name and hosting provider.

User Experience 101

User Experience Start-ups Follow-up Niche 101

Hubspot

MAY 26, 2011

Instead, ask bloggers what really great resource they wish was created in their niche so they could share it with their audience. If an article gets a lot of good feedback and the community loves it, they'll promote the article to the main blog. Then the post will be seen by 95,000 people who read the main blog every day.

Consult 78

Consult Click Through Rate Networking Niche 78

ConversionXL

JULY 14, 2020

On the opposite end of the company-size spectrum, I included lesser-known software in niches like HR, product tracking, and expense management. There were two main ways to include a plan’s feature list on the card. Stacking cards for more than four plans would degrade the user experience. Solution 1: Stacking cards.

Price 77

Price UX User Experience Real Estate 77

Search Engine Land

AUGUST 18, 2023

This method ensures that users have a comprehensive resource to refer to. If someone lands on a sub-topic, they can easily navigate to the main pillar content to gain broader insights or explore related areas. Together, they form a cohesive interlinked structure or web of knowledge on a topic.

CTR 86

CTR Engineering Click Through Rate Strategize 86

Salesforce

NOVEMBER 18, 2024

In fact, a recent study found that ranking at the top of the search results in a niche generates a 39.8% Make sure the main keyword is in the title and appears early in the text (within the first 100-150 words), but avoid overusing it. Your website should load well, it’s important for SEO and the user experience.

Objectives and Key Results 96

Objectives and Key Results Click Through Rate Engineering Niche 96

ConversionXL

DECEMBER 16, 2020

Navigation (if you have many categories and subcategories, but you’re not sure how to structure them to provide a seamless user experience). Here are the recommendations: User Interviews. Cost: $40/non-B2B user, $80/B2B user + custom incentives (usually $20–40/user). Time and effort considerations.

A/B testing 92

A/B testing Follow-up Start-ups User Experience 92

Hubspot

OCTOBER 10, 2019

Identify the niche your company fills and write highly specialized content about that niche," Prater explains. "It Before you start writing, it can be helpful to make an outline with the basic structure and main points you plan to use in your full blog post. Best of all, it helps the user experience. Writing Posts.

Engineering 15

Engineering Promote User Experience Niche 15

Hubspot

APRIL 28, 2015

Pinterest’s brilliant user experience makes it so simple to browse through photos and bookmark products, gift ideas, or articles (and much more) that you want to come back to later. Now with over 70 million users , Pinterest has become a powerhouse in the digital world. 8) Use Pinterest to Connect With Your Audience.

Promote 78

Promote Networking Niche Follow-up 78

Hubspot

AUGUST 11, 2014

You should already be ranking for branded keywords, and comprehensively covering other niche keywords. One of the main things is the site’s usability. User experience is everything. The user must feel comfortable, confident, and clear when they’re on your website.

UX 78

UX CTR Strategize Niche 78

Search Engine Land

NOVEMBER 17, 2023

Technical SEO : Ensuring that sites load well, are correctly parsed by search engines, and provide a good user experience. The main jobs of an SEO, based on quotes from Eric Enge. As Walker summed up “it wouldn't surprise me if it was intended to tap into a niche community to manufacture outrage and drive up page views.”

Engineering 121

Engineering Niche Promote Up-sell 121

Hubspot

MAY 3, 2024

Meanwhile, 80% of bloggers say AI enhances user experience and can help improve their SEO efforts. Helium 10 This is a bit of a wild card/niche tool entrant on the list, but I tested Helium 10 for my article The Complete Guide to AI for Amazon Sellers in 2024 and loved it.

E-commerce 81

E-commerce Niche Start-ups Service 81

ConversionXL

NOVEMBER 17, 2022

It does this across three main categories. Its main site is dedicated to teaching people how to work more productively on and off Asana, while its app helps users easily manage projects. With each interaction, consumers expect their experience to be consistent. Descriptive analytics. This is why Asana’s website exists.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Salesforce

MARCH 12, 2024

Although commercial intent may not be the main goal for users who are searching longer-tail phrases, exposure through blogging and how-tos can improve brand awareness over time. These short descriptions play a key role to ensure that a user clicks through to a website from a SERP.

E-commerce 52

E-commerce Non-Profits Engineering User Experience 52