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From Legacy to Modern Sales Approaches, Objections | Part 6

Iannarino

The Gist: The legacy approaches to sales are designed to overcome objections. The legacy approach to handling objections is inadequate to resolve these concerns for our clients. Legacy Laggard: Overcoming Objections. Legacy Solution: Overcoming Objections + Proof. Part 2 | The Starting Question. Part 3 | Information.

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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. This led to one main direction, which was the best use of AI, not only in GTM but more broadly in a company or organization. For example, 8×2 yields 16, and 8×1 yields 8 — but 8×0 still results in 0.

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What is generative engine optimization (GEO)?

Search Engine Land

Key benefits of GEO. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.

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Improving marketing operations performance: Best of the MarTechBot

Martech

Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1. Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Prompt: What are the top areas I should focus on to improve marketing operations?

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7 ways to segment Performance Max and Shopping campaigns

Search Engine Land

Your approach depends on the account’s size, conversion volume and overall business objectives. This results in wasted spend. You have little to no control regarding product prioritization and are handing the keys over to Google’s algorithm with smart bidding. Not all businesses’ main priority is to drive revenue.

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Measuring new customer acquisition and loyalty: Best of the MarTechBot

Martech

Timeframe: Consider the time it takes to acquire new customers versus the time it takes to implement and see the results of loyalty actions. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO for a national hotel chain.

Customers 112
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Lead gen tactics for B2B: Best of the MarTechBot

Martech

This will help you refine your strategies, understand which tactics yield the best results, and optimize your approach for maximum contact discovery. Data analytics: Continuously analyze the performance of your campaigns using data analytics tools. MarTechBot now has 10+ personas to provide more targeted responses.

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