Salesforce

APRIL 11, 2023

We learned very quickly that the biggest obstacle to closing new business isn’t the objections themselves, it’s how the team manages the objections. The key to effective objection handling is using a question-based framework that puts the prospect at ease. Why is objection handling important?

Objection handling 98

Objection handling Objectives and Key Results Trust Prospecting 98

Search Engine Land

FEBRUARY 19, 2024

Based on the searcher’s intent, search engines strive to surface results that will meet the searcher’s need – in other words, content that will engage them and provide a great experience. This article discusses the top areas location-based businesses need to focus on in 2024 and key metrics to measure performance and success.

Objectives and Key Results 111

Objectives and Key Results Territory Real Estate Hospitality 111

Search Engine Land

SEPTEMBER 11, 2023

Results can vary from one business to another and across different sectors of the economy. This article outlines the key considerations in adopting Target ROAS to help you evaluate whether value-based bidding is a good fit for your business. The main difference is that with value-based bidding, your bids are pegged to your returns.

Profit margin 134

Profit margin Objectives and Key Results Campaign Conversion 134

ClickFunnels

OCTOBER 22, 2021

Low-quality traffic — which refers to traffic that isn’t interested in what you’re offering or can’t afford it — will always result in a low conversion rate and a high cost per conversion. Work your way in — This means you’ll be emailing people, building relationships with key decision-makers, and looking for collaboration opportunities.

Objectives and Key Results 248

Objectives and Key Results Sales Non-Profits Follow-up 248

Martech

NOVEMBER 12, 2024

This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. This led to one main direction, which was the best use of AI, not only in GTM but more broadly in a company or organization. For example, 8×2 yields 16, and 8×1 yields 8 — but 8×0 still results in 0.

GTM 120

GTM Go To Market B2C B2B 120

ConversionXL

NOVEMBER 23, 2022

Peep mentioned three ways to get inside the limited consideration set : Innovation : create an objectively better product and you’ll achieve a transient advantage, just the way other category kings such as Tinder or Tesla did. One of the key aspects to out-convert competitors and get in that JTBD framework is using effective messaging.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Veloxy

JUNE 4, 2024

Lack of productivity can result in lost sales, poor customer relations, and inability to complete everyday tasks. However, one of the main hurdles facing CEOs and sales executives is failing to onboard their teams adequately. However, you don’t see the results you’re expecting.

Objectives and Key Results 245

Objectives and Key Results User Experience Contact Trust 245

Veloxy

DECEMBER 28, 2023

Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions. Another effective prospecting strategy is cold calling, which, when done correctly, can yield excellent results.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Martech

SEPTEMBER 25, 2024

Marketing teams often struggle with doubts about past results, tight budgets or a fear of change, making it hard to win support. A lot of times, people try to get buy-in by promising unrealistic results. Digital marketing and martech are transforming businesses, but getting leadership to invest can be difficult.

Objectives and Key Results 116

Objectives and Key Results Trust Technology Technology 116

Veloxy

MARCH 23, 2023

Understanding why one prospect became a customer while another went elsewhere will be key if you expect to make your sales process stronger for future bids. The main goal here is to find out what your company did right or wrong as well as how you can improve your standing in relation to the competition.

Process 244

Process Objectives and Key Results Sales Up-sell 244

Hubspot

JULY 1, 2020

The object of a negotiation is to arrive at a point that everyone involved is satisfied with. Once you negotiate with a legitimate decision-maker, you've already conceded a significant discount and have less negotiating power as a result. This point is a mantra that applies to any kind of negotiation, including sales.

Negotiate 92

Negotiate Objectives and Key Results Angle Price 92

Martech

JULY 7, 2023

This reporting tool below showcases the different results for conversions, depending upon which calculation you use. You can use it to build business cases for additional spending that can bring in more revenue, increase engagement or have a similar positive effect on your goals and objectives. Get MarTech! In your inbox.

Campaign 118

Campaign Represent Objectives and Key Results Conversion 118

Search Engine Land

JULY 29, 2024

Key benefits of GEO. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Search Engine Land

FEBRUARY 15, 2023

Google uses AI to understand entities, objects, logos, facial expressions and sentiments in images. Pictures of the same object can be understood differently. To yield better results, invest in high-quality images and centralize all photos to help establish quality scores based on image quality, relevancy, and entities for each image.

Objectives and Key Results 86

Objectives and Key Results Commission Entertainment Engineering 86

Martech

JANUARY 29, 2024

Here are some key areas where generative AI can make a significant impact: Content Generation: Generative AI can help startups create high-quality and engaging content at scale. By harnessing the power of AI, startups can gain a competitive edge and achieve their growth objectives more efficiently. Please keep answers simple.

Objectives and Key Results 111

Objectives and Key Results Lead generation Growth Campaign 111

Martech

OCTOBER 26, 2021

“Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech conference. Marketers need to make sure the new tech is yielding results in the form of insights and performance.

Technology 128

Technology Technology E-commerce Objectives and Key Results 128

Martech

OCTOBER 14, 2024

Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1. Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Prompt: What are the top areas I should focus on to improve marketing operations?

Objectives and Key Results 113

Objectives and Key Results Territory Click Through Rate CRM 113

Veloxy

APRIL 12, 2023

Show ROI One of the main concerns for potential solar energy customers is whether the investment will pay off in the long run. Address Objections As a solar salesperson, you’re bound to encounter objections from potential customers. This can be a key factor in successfully closing deals with customers.

Referrals 246

Referrals Finance Objectives and Key Results Sales 246

Search Engine Land

MARCH 15, 2023

Being able to have projected metrics will you explain this to colleagues or superiors who might get impatient with the results of your hard work. This is what demonstrates results to the business, not because a tool says a million pages are returning a 404 error (All together now, "trust but verify.")

Product 78

Product X-functional Objectives and Key Results Engineering 78

ConversionXL

OCTOBER 14, 2021

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Unlike conversion rate formulas that produce statistically significant results, the ROI of brand awareness is less obvious and quantifiable. Have you built perceived value ? .

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

ConversionXL

MARCH 31, 2021

On the other hand, optimizing your content for ranking takes time to start seeing results and can and it can be challenging to outrank your competition. 71% of search engine users don’t click past the first page of search results. Different pieces should have different objectives. The same piece can have multiple objectives.

Objectives and Key Results 163

Objectives and Key Results Real Estate Teamwork Gaming 163

Martech

NOVEMBER 1, 2024

Quarterly results drive many leaders. Instead of building a cohesive, results-driven marketing strategy, you end up with scattered initiatives that don’t contribute meaningfully to your overall goals. The key is to be ambitious and create an AI marketing strategy aligned with your business goals right from the start.

Objectives and Key Results 118

Objectives and Key Results Click Through Rate High impact Drivers/motivators 118

Search Engine Land

DECEMBER 6, 2023

Integrating SEO and PR will amplify the results of both because: Certain PR techniques can build a strong off-page user experience that influences organic visibility. Search engines, media and blogs are key touchpoints in the online consumer journey that influence buying or content consumption behavior.

Objectives and Key Results 104

Objectives and Key Results Technique Engineering Strategize 104

Search Engine Land

AUGUST 22, 2024

Your approach depends on the account’s size, conversion volume and overall business objectives. This results in wasted spend. You have little to no control regarding product prioritization and are handing the keys over to Google’s algorithm with smart bidding. Not all businesses’ main priority is to drive revenue.

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85

Martech

JULY 15, 2024

Timeframe: Consider the time it takes to acquire new customers versus the time it takes to implement and see the results of loyalty actions. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO for a national hotel chain.

Customers 114

Customers Objectives and Key Results Cross-sell Follow-up 114

The 5% Institute

NOVEMBER 18, 2021

One of the key activities we do with our Students, is to get them to really hone in on who their ideal clients are. Like anything in life – if you’re not consistent with something, you’ll receive inconsistent results. It’s imperative that prior to going into your sales conversations , that you qualify your potential clients first.

Sell 145

Sell Objectives and Key Results Clients Up-sell 145

Martech

AUGUST 5, 2024

This will help you refine your strategies, understand which tactics yield the best results, and optimize your approach for maximum contact discovery. Data analytics: Continuously analyze the performance of your campaigns using data analytics tools. MarTechBot now has 10+ personas to provide more targeted responses.

B2B 121

B2B Lead generation A/B testing Objectives and Key Results 121

ConversionXL

JANUARY 18, 2022

Refine Labs CEO, Chris Walker, summed this up perfectly in an appearance on UserGems’ “ The First 100 Days ” podcast: “The reality is buyers trust their peers way more than the results they get. They know that the vendor’s blog isn’t objective. They talk to somebody that they trust more than the results they get in Google.”.

Objectives and Key Results 145

Objectives and Key Results Trust Promote Follow-up 145

ConversionXL

JUNE 16, 2022

This helps players achieve objectives consistently, even when team members change. For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. Marketing playbooks work the same.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

ClickFunnels

DECEMBER 27, 2022

Below there’s a section where Russel emphasizes that this ebook can help you get the results that you are looking for and provides more information about what’s included in it. Key Takeaways Sell Your Free Ebook Like It’s a Paid Product You might think that our “Marketing Secrets Blackbook” landing page is overkill.

Objectives and Key Results 130

Objectives and Key Results Launch Profit margin Price 130

Search Engine Land

APRIL 6, 2023

As a result, entities get conflated with keywords. As a result, content creators haven’t spent much time on entities until recently. Patents and research papers are key. An entity is a uniquely identifiable object or thing characterized by its name(s), type(s), attributes, and relationships to other entities.

Objectives and Key Results 130

Objectives and Key Results Technique Engineering Campaign 130

ConversionXL

SEPTEMBER 26, 2022

The more I’ve learned about the principles of web design, the better results I’ve gotten. Start with the business objective. You should rank elements on your website based on your business objective. key information that visitors seek) too far down in the hierarchy? Design is not just something designers do.

Objectives and Key Results 28

Objectives and Key Results Follow-up Up-sell User Experience 28

Martech

MARCH 18, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are also an expert in small organizations who are early in their data journey. MarTechBot now has 10+ personas to provide more targeted responses. Understood? In your inbox.

A/B testing 118

A/B testing Click Through Rate Objectives and Key Results Campaign 118

ConversionXL

JANUARY 14, 2020

Even with a team of writers, you couldn’t create enough high-quality content to yield big results. In this article, I show you: How user intent can help you brainstorm product features; The step-by-step process to narrow your list of potential features; Keys to deploying those new features in an SEO-friendly way. Quora did just that.

Minimum Viable Product 159

Minimum Viable Product Objectives and Key Results Launch Networking 159

Martech

JULY 29, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are a marketing ops leader for a high-end jewelry brand. The key elements and enhancements to this prompt are as follows: (Task) How does DAM connect to the CMS?

Objectives and Key Results 117

Objectives and Key Results Customer Relationship Management CRM Technology 117

Search Engine Land

FEBRUARY 8, 2024

This could be on search engine result pages like Google or Bing, through contextually targeted videos, or on third-party sites where content and ads are linked contextually. Exclusions are now the main targeting method: Avoiding certain placements and topics. The evolution of PPC into paid media PPC mainly aims to capture user intent.

Objectives and Key Results 126

Objectives and Key Results A/B testing Campaign Price 126

ConversionXL

NOVEMBER 9, 2021

This is a clever piece of copy that answers the objection: “How secure is Memberstack’s payment application?”. Scrolling below the fold, Memberstack builds trust further by introducing a subheading with some important figures to demonstrate proof of results. The two sections that follow are about preempting objections.

Drivers/motivators 156

Drivers/motivators Objectives and Key Results A/B testing Conversion 156