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New Adobe Workfront Planning ties campaign development to execution

Martech

Main capabilities The main capabilities of Workfront Planning fall under three headings: 1. Campaign brief creation Generative AI capabilities allow the uploading of existing campaign planning materials (such as presentation decks) to create a new marketing brief. AI Assistant view (all images courtesy Adobe). Calendar view.

Campaign 115
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Transitioning to a headless CMS: Best of the MarTechBot

Martech

Answer: A headless CMS (content management system) is a back-end content management system that allows users to create, manage and store content without being tied to a specific front-end presentation layer. Flexibility in content delivery: A headless CMS separates the content management from the presentation layer.

Territory 107
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3 tips to improve your conference presentations

Martech

Here are a few tips for success I have developed from watching hundreds of presentations and reading tons of audience feedback. It’s best to be realistic about what you can teach someone in the time allotted for the presentation. Her presentation at MarTech focused on marketing work management solutions.

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Google adtech antitrust trial: Everything you need to know

Martech

Presented a chart showing competitors like Microsoft, Amazon, Meta, and TikTok. 11) Jed Dederick, CRO at the Trade Desk (representing DV360’s main competitor), emphasized that buy-side and sell-side interests should remain separate, highlighting the conflict in Google controlling both. Bottom line.

Price 111
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How to Present Your Product in a Convincing Way and Boost Sales

Sales Pop!

10 pro tips to convincingly present your product before prospects – for a jump in sales. Prior to each call, presentation, or whitepaper writing, you should carry out research on your prospects to obtain a greater insight into their profiles. And here is how you can go about it. b) Be understanding.

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The Problem with Problems and Pain

Iannarino

In light of that data, let me ask you two questions: Would you agree that it is frustrating when your clients, when presented with unassailable evidence that they need to change, feel no compulsion to change? The fact that your solution might solve the presenting problem does nothing to solve the problem of uncertainty. Status Quo.

Intrinsic 321
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From tech tools to personalized presents: Holiday gifts marketers actually want

Martech

Imagine the convenience of extending your desktop workspace while on a coffee run or turning a tablet into an interactive presentation tool during client meetings. This is the main reason for endless hours, days and even months of trying to choose a gift that our counterparts will cherish for years to come. Happy gifting! Get MarTech!