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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

If you don’t have the time to watch the whole session, here are the main metrics you should be mindful of. So we’re gonna have a very quick look, and I’m going to kind of speed through the main metrics. And the main levers SaaS companies can play with. MRR, obviously. Or maybe ARR, depending on your model.

Price 98
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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. B2B buyers from Gen X expected phone calls and handholding. It’s a main reason that live chat and chatbots have exploded. So what changes? And what works best? Why the shortcoming?

B2B 130
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SPIN Selling: The Ultimate Guide

Hubspot

Explicit needs are specific features or functions. There are four main question types: Situation, Problem, Implication, Need-Payoff. Do you have a strategy in place for X? Who’s responsible for X? What happens if you’re not successful with X? Has a problem with X ever negatively impacted your KPIs?

Sell 101
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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. Most likely, they’ll only remember one—your main selling point.

UX 126
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A Step-by-Step Guide to LinkedIn Ads

ConversionXL

But a higher CPC can be prohibitive for smaller businesses and lower-priced products and services. Industries known for high-priced products and businesses experiencing rapid growth also work. High-priced products are table stakes in the medical device industry. To get the floor price (i.e. billion in 2023. Message ads.

CTR 129
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39 Factors: Website Credibility Checklist

ConversionXL

your wife said it’s good or your friends said service X sucks). My guess is that you won’t buy it – even through the price is amazing and you know it’s a good product. Show prices. Many companies (and not just B2B) don’t reveal their prices, and make people get in touch instead. Does it work?

Trust 133
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10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Now, jump to 2015: according to a study published by VentureBeat last year , 77% of “digital natives” (roughly, generation Y and a huge part of X) expect their online experience to be personalized. Main Page Recommendations. The main page is the first thing than users coming from direct traffic see when they visit a site.

UX 115