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Understanding User Experience (UX) vs. Customer Experience (CX)

Outreach

Understanding the difference between customer experience and user experience helps you understand where and how to make interactions between your users and your brand more seamless and meaningful. Let’s look more closely at the unique roles user and customer experience can play in your business.

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Essential stack for a B2B startup: Best of the MarTechBot

Martech

Web analytics tool: A web analytics tool tracks and measures website traffic, user behavior, and conversion rates. By understanding how users interact with your website, you can optimize user experience, improve conversion rates, and refine your marketing strategies. For this prompt, try selecting the CMO persona.

B2B 113
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Transitioning to a headless CMS: Best of the MarTechBot

Martech

Flexibility and customization: A headless CMS provides developers with the freedom to choose their front-end technologies, allowing for more tailored and innovative user experiences. MarTechBot now has 10+ personas to provide more targeted responses. For this prompt, try selecting the marketing operations (MOps) persona.

Territory 106
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Link building + technical SEO + CRO = the perfect SEO strategy by Page One Power

Search Engine Land

This multifaceted strategy aims to incorporate the value of backlinks , the importance of technical SEO as a foundation and the essential nature of user experience (UX). If your site performs well on mobile devices, it’s more likely to be linked to by other mobile-friendly sites, and it improves the overall user experience.

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Optimizing Largest Contentful Paint: 5 tips for a faster website by DebugBear

Search Engine Land

Page speed is important for a good user experience. Largest Contentful Paint (LCP) measures how soon visitors can see the main content after opening a webpage. However, sometimes the lab-based LCP values won’t match real user experiences. Many real users are logged in and experience slower page loads.

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What is generative engine optimization (GEO)?

Search Engine Land

User experience: Both prioritize creating content that is engaging, easy to find and navigate. Content quality and relevance: Both emphasize the importance of high-quality, relevant content that meets user needs and adheres to E-E-A-T (experience, expertise, authoritativeness and trustworthiness) principles.

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What marketing can teach the enterprise about AI

Martech

Early breakthroughs in creativity and user experience are helping people access information and create digital experiences faster. These operations are called TrustOps, which include three main activities: Certifying content. How CMOs choose to augment work will directly impact business results.