Search Engine Land

FEBRUARY 5, 2024

I will note, as others pointed out on X, that if your site isn’t accessible, it is less likely people will link to it or click on it in the future, so that can potentially affect your SEO rankings. The main issue here is our mental model of how search engines work. HTML structure 100% still matters for accessibility.

X-functional 120

X-functional Engineering Technique Start-ups 120

ClickFunnels

AUGUST 19, 2021

So in this case the conversion rate is: 10/100 x 100 = 10%. The main difference between the AIDA model and the Value Ladder model is this: AIDA is based on giving, giving, and giving some more, then asking the potential customer to buy your product. Note that sales funnel software such as ClickFunnels can do this math for you.

Conversion 244

Conversion Sales Lead generation X-functional 244

Search Engine Land

SEPTEMBER 26, 2023

self.output_layer = Linear(d_model, vocab_size) def forward(self, x): # Convert words to vectors, as above x = self.embedding(x) # Add position information, as above x = self.positional_encoding(x) # Pass through each transformer layer # What this is : Sending our data through each floor of our multi-story building. #

X-functional 103

X-functional Networking Gaming Represent 103

ConversionXL

MARCH 13, 2019

B2B buyers from Gen X expected phone calls and handholding. It’s a main reason that live chat and chatbots have exploded. American Hotel Register meets many functional requirements of a good ecommerce site—they include a comprehensive category listing and feature a search bar prominently. That number isn’t getting smaller.

B2B 130

B2B B2C Retail X-functional 130

ConversionXL

JUNE 30, 2019

Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. Most likely, they’ll only remember one—your main selling point. What were the main reasons you chose the company you did? Run a functional investigation.

UX 126

UX X-functional A/B testing User Experience 126

ConversionXL

DECEMBER 7, 2016

Now, jump to 2015: according to a study published by VentureBeat last year , 77% of “digital natives” (roughly, generation Y and a huge part of X) expect their online experience to be personalized. Main Page Recommendations. The main page is the first thing than users coming from direct traffic see when they visit a site.

UX 115

UX Technique Conversion Product 115

ConversionXL

SEPTEMBER 3, 2021

Goals to measure could be “X users completed free trial in X timeframe” or “X users completed basics course in X timeframe”. They also reinforce their core USP by sharing the main ways their users leverage Pinterest to get inspired. Their app is free to download, but the goal is to get users to subscribe for $12.99/month

UX 121

UX X-functional A/B testing Follow-up 121

Martech

APRIL 26, 2023

Segment records ‘more/less than [x] days ago’ in object index record pages View and save more accurate segments of your records on the main object index records page using the new filter for “is more/less than [x] days ago.” These reports are now out of beta.

A/B testing 105

A/B testing X-functional Campaign Contact 105

ConversionXL

SEPTEMBER 17, 2018

Technically, SQL is a “declarative language,” not a programming language, but it has the “ functionality of a mature programming language.”. Handling million-line datasets efficiently is one of the greatest powers of SQL, and it’s the main reason that many companies store a significant amount of their data in this format. JavaScript.

SQL 134

SQL A/B testing Structured Query Language X-functional 134

Martech

JANUARY 9, 2023

The way it functions with analytics is by automatically stamping a user with a cookie when they land on a website. With the tools above, questions about your users and data can transform from “How many views did page X receive?” Tracking users with cookies used to be more reliable since almost all browsers accepted cookies.

X-functional 128

X-functional Technique Conversion Launch 128

Heinz Marketing

NOVEMBER 16, 2021

You might look at the platforms below and be thinking “there’s some missing” or “why isn’t X included?”, Features/functionality: Enable data agility and extract more value from your data with Domo’s flexible, scalable architecture. ”, because I had the same thought. Google Data Studio.

B2B 118

B2B X-functional SQL UX 118

A Sales Guy

AUGUST 21, 2015

You look at the United States military and how instructional design and organizational development function and you see a system that can take young men and women, with different socio and economic backgrounds from all over the country, and turn them into a single fighting force. That’s impressive! We’re relational by nature.

X-functional 124

X-functional Clients Growth Start-ups 124

ConversionXL

APRIL 23, 2019

The bottom line is this: Behavior = Motivation x Ability x Trigger. How to Design Your “Add to Cart” Function and Shopping Cart Page. The main thing in the visual hierarchy is the “Add to Cart” button, but the product is already in the cart. The bad: The main CTA is “Save & Continue.”

E-commerce 115

E-commerce X-functional UX Drivers/motivators 115

Search Engine Land

JUNE 7, 2024

That’s been reinforced with the babyPanda function in the recently leaked documentation, which, while seeming separate from the HCU algo changes, indicates the focus on unique content has been there as an explicit factor for a while and a continued factor even after Panda was fully integrated into the main algorithm.

Intrinsic 90

Intrinsic X-functional Angle Niche 90

Search Engine Land

APRIL 12, 2023

Then, we use the Python library Beautiful Soup to create a web scraper to get the main body content on the page. splitlines() # Create a Tf-idf representation of the keywords vectorizer = TfidfVectorizer() X = vectorizer.fit_transform(keywords) # Perform Affinity Propagation clustering af = AffinityPropagation().fit(X)

X-functional 85

X-functional Click Through Rate Process Engineering 85

Veloxy

SEPTEMBER 28, 2021

Before we look at some of the most epic and effective subject lines to ever cross a inbox, let’s categorize them into the main types. Try to grab their attention quick and get them wondering what else is waiting for them in the main body of the cold email. Below, we’ve outlined the 5 main types of buyer personas.

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

Hubspot

AUGUST 17, 2021

With so much room for confusion and error, it's easy for any company to drop the ball and frustrate its salespeople, making poorly-constructed compensation plans one of the main reasons why people leave sales roles. Sometimes, it means they’re selling a lot of Product X when the company is pushing for sales of Product Y.

Commission 91

Commission Quota X-functional Finance 91

Search Engine Land

OCTOBER 2, 2023

Main navigation A consistent navigation structure facilitates a smoother user experience on a website by minimizing potential confusion. Keyboard navigation Keyboard navigation aims to ensure all page functionality is accessible via the keyboard. For example, make an order by using your local supermarket’s website.

X-functional 128

X-functional Engineering Angle User Experience 128

Search Engine Land

MAY 6, 2024

Mark was a husband to his best friend and partner Bobby Maine. Mark and the love of his life and husband, Bobby Maine. Mark knew how I functioned and I knew how he functioned. A son to Virginia Hall and Curt Brimblecom. Brother to Jeff, David, and Nicole Irvine. Uncle to Trinity Irvine.

X-functional 109

X-functional Sports Represent Start-ups 109

Hubspot

OCTOBER 16, 2017

That is to say, if you want your salespeople to do X, reward them financially for doing X. Selling function (hunting or farming). For example, you might pay $30,000 base and $15,000 for selling X amount per year. This target can be based on revenue (X dollars) or volume (X units). How many leads they work.

Commission 101

Commission Quota X-functional Non-Profits 101

Search Engine Land

MARCH 15, 2023

What issues to prioritize It's safe to say most SEO tools return site audits prioritizing fixes and improvements by severity in three main buckets: Errors : Critical blockers that keep the site from being properly crawled and indexed. Because at the enterprise level, SEO performance boils down to two main KPIs: traffic and revenue.

Product 78

Product X-functional Objectives and Key Results Engineering 78

Hubspot

MAY 4, 2012

If your business is , in fact, a local one, then you'll find the new functionality right within the normal composer tool on your page's timeline. The first time you click to create an offer, a tour of the new functionality will launch. A Headline: The headline is basically the main offer.

X-functional 78

X-functional Promote User Experience Represent 78

ConversionXL

FEBRUARY 7, 2017

Indeed, there are many ways to do so ( outlined here ), the main two being a standard deviation approach or Tukey’s method. While there’s no built-in function for outlier detection, you can find the quartile values and go from there. This is really easy to do in Excel – a simple TRIMMEAN function will do the trick.

A/B testing 84

A/B testing X-functional Represent Follow-up 84

ConversionXL

AUGUST 4, 2020

People fail in CX roles for two main reasons: . During this stage, you want to meet the people doing the main activities in each function, not the managers. . What are the main friction points for customers? What are the main complaints and compliments from customers? Don’t panic just yet. Finance team.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

Martech

APRIL 29, 2022

Two observations: Airtable is trying to develop better views through its Interfaces beta functionality, but it isn’t quite there yet, in my opinion. Eschewing the folder structure that made Evernote a non-starter for me, Mem connects your entries via hashtags and, now, the recently-debuted Mem X artificial intelligence capability.

X-functional 105

X-functional Contact Technology Technology 105

ConversionXL

APRIL 25, 2016

If you’re building for the App Store, ensure you have a Mac that’s at least running OS X 10.8 When promoting your app, you have five main promotion channels… Search Ads: Text ads that appear on search engine results pages based on the search term (i.e. Note: Often, people cannot get this report to function properly.

X-functional 88

X-functional GTM UX Objectives and Key Results 88

ConversionXL

JULY 29, 2020

So what’s the main objective—and ideal user experience —for Google and Amazon? Yes, Google and Amazon’s search functions are not the same. The main components of an Amazon SERP are the product image, title, price, and customer ratings, with the last item (generally) out of sellers’ hands. Google wants to answer questions.

Click Through Rate 113

Click Through Rate Objectives and Key Results Retail Engineering 113

ConversionXL

JULY 6, 2021

Text ads are competitively priced but their lack of imagery makes them less eye-catching: In the example above, the text ad appears right below the main navigation. Featuring a user’s name, LinkedIn profile photo, and job function, they’re eye-catching and stand out from a more generic newsfeed. LinkedIn text ads.

CTR 129

CTR X-functional Campaign Price 129

Search Engine Land

JUNE 6, 2023

JSON : It provides functions to work with JSON data, including parsing JSON strings into Python objects and serializing Python objects into JSON strings. It allows accessing various functionalities like file operations, environment variables, and process management. pip install --force-reinstall -Iv protobuf==3.20.00

X-functional 86

X-functional Objectives and Key Results Follow-up Start-ups 86

Search Engine Land

OCTOBER 10, 2023

Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). Functioning as a source of business intelligence. Geolocation platforms (e.g., Google Maps, store locators): “I want to go” and “I want to buy ” searches. Ecommerce platforms (e.g.,

Objectives and Key Results 101

Objectives and Key Results X-functional Intrinsic Construction 101

ConversionXL

SEPTEMBER 13, 2012

your wife said it’s good or your friends said service X sucks). Dead links, non-functional forms and everything else that might seem broken will take away from your credibility. If your main income does NOT come from ads, don’t use them at all. a brand we’ve heard of is more credible, unknown brand less).

Trust 133

Trust X-functional Price Contact 133

Sales Hacker

JANUARY 4, 2021

The revenue department seeks to bring all functional areas onto the same page for a complete view of an organization’s revenue stream. The heads of these siloed departments decide their priorities and goals without consulting with the other functional units. So, let’s break down what it is and why it’s so necessary.

X-functional 84

X-functional CRM Finance Growth 84

ConversionXL

JULY 8, 2020

Choose this option if your main goal is to drive traffic to your website. The keyword insertion function matches the exact keyword someone typed in. There are three main bid strategies: Manual: With a manual bid, you set bids for your ad groups and keywords, and these bids are set in stone unless you change them. Job functions.

GTM 100

GTM X-functional Appointment Campaign 100

ConversionXL

JUNE 23, 2019

For example, your wife said Product X is good, or your friends said Service Y sucks. Dead links, non-functional forms, and everything else that might seem broken will take away from your credibility. If your main income doesn’t come from ads, don’t use them at all. Reputed credibility is a third-party reference.

Trust 132

Trust X-functional User Experience Price 132

Hubspot

DECEMBER 28, 2012

When it comes to designing an email for a specific offer, the main component to keep in mind is the offer itself. Many companies choose to send weekly or monthly product digests to keep their customers or fan base up-to-date with the latest features and functionalities. 5) Co-marketing Emails.

X-functional 78

X-functional Promote Follow-up Contact 78

Hubspot

DECEMBER 11, 2019

There’s a simple formula for creating a memorable, eye-catching LinkedIn headline: "[Title], helping [prospects] do X.". Under your current position, you might write: Work with businesses in X, Y, and Z industries to reduce manufacturing defects by 3% on average. One thing: How you helped customers similar to them. LinkedIn Headline.

Sell 99

Sell X-functional Prospecting Networking 99

Hubspot

APRIL 16, 2020

You can also begin to explore some of the business-specific functions available to you, like contact labels and short links. You'll also be able to use labels to organize sales functions, access messaging metrics (such as stats on when messages are sent, delivered, and read), and build a catalog of products from your business.

X-functional 101

X-functional Contact CRM Campaign 101