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How can you effectively get your product or service in front of people you want to work with, and that would also greatly benefit from the results of what you sell? Business Development Managers. Consultants. Sales Executives and Sales Managers. These include: Building rapport. Overcoming objections early.
It may be hard to imagine, but something as counterintuitive as leading with your flaws can result in faster sales cycles, increased win rates, and makes competing with you almost impossible. The result is a simple three-level approach characteristic of the Insight Selling framework: connect, convince, collaborate. Todd Caponi.
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