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It’s no secret that B2B marketers can borrow techniques from their B2C peers. Twitter can be a valuable relationship-building tool in that way, by nurturing and drawing attention to connections with brands that can potentially use and promote a business. Maintain brand consistency in the images you tweet (e.g., 5) TigerChef.
Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationshipbuilding is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. It’s the art of the relationship. Max Altschuler.
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