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7 Steps to Gain the Market Share You Deserve (& Sometimes Don't!)

Pointclear

Similar to De Tocqueville’s famous comment, “People get the government they deserve,” I think companies get the market share they deserve based on their ability to market. They may create a terrific product and learn how to manufacture it efficiently, and yet they approach marketing as an afterthought.

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How to Prepare for AI With a Solid Manufacturing Data Strategy

Salesforce

AI has taken center stage, but the question on many manufacturers’ minds is “how do I get started with generative AI?” While many manufacturers have taken advantage of predictive AI when it comes to planning and supply chain, forecasting, wallet share, and market share, generative AI presents new opportunities and challenges.

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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

Partnering with a specialized branding agency, they developed a comprehensive brand strategy that resonated with their target audience, resulting in a 40% increase in brand awareness and a 20% rise in market share over a year.

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How European manufacturers can get their edge back

Miller Heiman Group

For more than 50 years European manufacturers built their reputation on high quality—and then the tides turned. Quality took a back seat to speed, cost and time-to-market. Sellers also need to prepare to work within channel sales, as up to 70% of European manufacturing business involves selling with and through third parties.

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Shared Objectives And Goals

Partners in Excellence

Whether it’s developing a new product, improving manufacturing, improving operational efficiency, improving market share, improving the top or bottom lines, or anything else. Likewise our customers are goal driven. They have their numbers and goals to achieve.

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Google search antitrust trial updates: Everything you need to know (so far)

Search Engine Land

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google credits its 90% market share to being a superior platform (Sept. ” Google calls its competition ‘inferior’ (Sept.

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Geographical Pricing: What It Is & How You Can Make the Most of It

Hubspot

For instance, a company might manufacture a product in San Diego, California and set three separate "zones" across the United States — West, Midwest, and East. Imagine a company that manufactures toy robots in Boston. Zone Pricing Example. FOB Pricing Example. Freight-Absorption Pricing. Geographical Pricing Strategy.

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