Salesforce

MARCH 13, 2025

Serviceable obtainable market (SOM) While SAM outlines the entire market your business is able to address, SOM narrows that down further by focusing on the portion of the market you can capture with your current business model. This metric takes into account your supply limits, production capability, and competitors.

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

Hubspot

DECEMBER 17, 2018

If new players can enter your market quickly and cheaply, they can sell their minimum viable product, which is a product with just enough features to satisfy early customers, at a much lower price than you and your competitors can while still covering their product development, marketing, and sales costs.

Minimum Viable Product 78

Minimum Viable Product Manufacturing Price Up-sell 78

ConversionXL

OCTOBER 7, 2021

Depending on its complexity, new product development can last for years, accruing research, prototyping, and production costs without bringing in revenue. For this reason, it could be a good idea to get a minimum viable product (MVP) as early as possible to show how your product will work to investors and customers.

Product 142

Product Minimum Viable Product Price Launch 142

Salesforce

NOVEMBER 17, 2023

Spurred by the influence of smartphones and the convenience of online shopping, mobile commerce sales make up almost 75% of ecommerce market share. B2B (Business to Business) B2B ecommerce refers to selling products or services to businesses. Consider a minimum viable product approach. What is ecommerce?

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59