article thumbnail

How to put marketing data into meaningful context

Martech

They manufactured and sold men’s brushless shaving cream and got creative. Dig deeper into what they are trying to tell you, what they truly represent and how they can benefit your organization. If you doubt that quantifying offline advertising is too expensive, too complex and too time-consuming, think again.

Campaign 118
article thumbnail

The Playbook for Going Upmarket with Stripe’s CRO and Checkr’s COO

SaaStr

You’re winning true enterprise workloads, not just “fins” (side projects or experimental business lines that don’t represent real adoption). Think Shopify, Lyft, and Square bringing in grown-up CFOs and prepping for IPO – that’s what happened at Stripe.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What Sales Can Learn From Lean Manufacturing — Part 4

Partners in Excellence

We’re almost through the 14 principles of lean manufacturing that underlie the Toyota Production System (TPS). If you haven’t read the three preceding articles, you may find them helpful: What Sales Can Learn From Lean Manufacturing , Part 2 , and Part 3. They are sound business practices. Think about it.

article thumbnail

How AI Can Help MedTech Organizations Transform Order Management

Salesforce

Customer service and sales representatives spend a lot of valuable time trying to answer constant inquiries of where is my order? Customers and representatives can both access the latest order information through a variety of channels, from self-service portals to phone calls and even Slack messages.

article thumbnail

Missed Diagnoses

Partners in Excellence

Both represent huge opportunities for all of us. Missed diagnoses represent a monstrous opportunity to create value with our customers. Missed diagnoses represent step function opportunities in creating value with our customers. They represent such huge opportunities for performance improvement.

article thumbnail

How Deming’s 14 principles provide the foundation for Positionless Marketing by Optimove

Martech

Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. Positionless Marketing represents a fundamental shift from the assembly-line, rigid, step-by-step execution of traditional marketing to an agile, real-time approach. Andriana18, CC BY-SA 4.0 , via Wikimedia Commons W.

article thumbnail

Do You Trust Your People To Solve Problems?

Partners in Excellence

Continuing my series on applying lean/agile manufacturing principles to selling, I was reminded by Charles Green and Dave Jackson about an important aspect of these principles that is never mentioned by those promoting lean/agile in our sales assembly lines. This represents waste, lost productivity, and continued low performance.

Trust 139