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For most companies, selling virtually has become the new norm. And although some have taken to virtual selling like a fish to water, more and more businesses are struggling to adjust. So, how can we work on fixing a lot of these virtual selling challenges? 10 Steps to Building a Virtual Selling Team. Stop waiting.
” James gets at the root of so many of the issues we see about the terrible use of LLMs in selling, marketing, customer service. Let me give you an examples: Years ago, I co-founded a AI company (we focused on neural networks), focused on improving process based manufacturing. They were eager to start.
Sometimes, while we think what we sell is important, it may not be on the radar of the executives we are trying to reach—nor should it be. ” Bill responded, “Our stuff is really important to their ability to manufacture their products. ” Bill and I show up on “executive row” at the appointed time.
These help accelerate CDP implementation with industry-specific templates, data models and attributes; currently available for high tech, industrial manufacturing, professional services, telecommunications, utilities, financial services, travel, and retail. ” A unified view of B2B buying and selling. . Processing.
In one experiment the researchers set up a display of gourmet jams in an upscale supermarket. All the jams were made by the same manufacturer, and customers were allowed to sample them as they walked by. You give up and decide to just book the place and hope for the best. Prescriptive sellers like these sell with conviction.
Use headings, bullet points and concise sentences to break up the text. Example Instead of : How to streamline operations Try this : How operations managers in mid-sized manufacturing companies can cut costs by 15%. Example A webinar about Cybersecurity Trends of 2025 should aim to educate, not sell. Processing.
I follow it up with, “Give numbers meaning by putting them into context.” Responding to the perplexed look of those ready to work on the planes, he explained, “What you really want to do is armor up the areas that, on average, don’t have any bullet holes. Did all the phrases that moved up include branded terms? The result?
Is something holding it up? Take manufacturing, for example—how many different kinds of manufacturing exist? What would be the considerable difference between manufacturing an automobile and manufacturing a coffee maker? While this might work in lower-priced B2C sales, AI cannot possibly succeed in B2B selling.
Preface : Jill Konrath is one of the most well respected author, speaker, teacher on all things selling. She’s written 4 masterpieces on selling. Yet, if I wanted to start my own company it was necessary to learn how to sell. I toured manufacturing plants. I detail my process in Agile Selling ).
As every manufacturer knows, demand forecasting is critical to operational success. Overestimate, and you’ll be trying to explain to management why shelves are full of obsolete inventory no one can sell. They’re enabling manufacturers to understand future demand better than ever before. There is no ERP holy grail.
A reader wrote me, “Dave do you think sales enablement professionals need selling experience?” If we are so prepared to ignore those who don’t back up their roles with deep experience in selling, then we must challenge ourselves with another question. How would customers respond to the same question?
For some reason, there’s a huge attraction to applying “manufacturing techniques” to selling. I suspect it’s the perceived orderliness to manufacturing processes and the predictability of the outcome. The lean approaches applied to manufacturing create a hyper efficient process. that we want?”
The news was picked up by TechCrunch , BetaKit , and many others. Raising a fund, securing capital for a startup, or even selling into the enterprise all share a common foundation: relationship-driven sales. Another way to think of this is that we were moving from selling to SMBs to selling into the Enterprise.
When a prospect brings up a concern, you won‘t be caught off guard — you’ll already have the answers ready. It's all about showing that you're not just there to sell but to genuinely help them solve their problems. Remember, it's not just about what you're selling, but who you're selling to.
They don’t care about our organizational structure, they don’t care about our selling process or strategies for demand gen. It’s become fashionable, recently, to apply manufacturing principles to our Go To Customer strategies. Its the foundation of modern manufacturing and lean principles.
Amy Volas wrote, “Is Sales Over-segmented,” Bob Apollo wrote, “Has role specialisation in B2B selling gone too far?” Much of their discussion has to do with the current mechanization of selling that’s become popular in the SDR/AE approach to selling. Likewise, selling is more complex.
While optimizing each step was important, the governing design principle for effective manufacturing processes was the flow of the entire line. When this was done, the manufacturing process was suboptimized. Alternatively, WIP might build up after one manufacturing step.
The book was by Daniel Pink and was entitled To Sell Is Human: The Surprising Truth about Moving Others. In To Sell Is Human , the author quotes playwright Arthur Miller from his famous play Death of a Salesman. This was certainly true at the time To Sell Is Human was published in 2012. Pink cited the U.S.
Probably one of the weakest areas of buying and selling I see is “qualifying.” ” BANT is the grandfather of all of these, but others have come up with their own alphabet soup pushing their approaches. A major candy manufacturer was launching a new line of products. It’s actually quite fascinating.)
Ramit Sethi is a popular blogger at I Will Teach You To Be Rich and a New York Times best-selling author of a book with the same title. James Clear is a popular personal development blogger at jamesclear.com and a New York Times best-selling author of “Atomic Habits”. 1 Ramit Sethi. 3 James Clear. We have a 14-day free trial! #5
Your unique selling proposition (USP) is what separates you from the competition. What good unique selling propositions do well . They sell the customer on a product or service and compel them to learn more. For a USP to hold up under scrutiny, it has to do three things well: Be memorable. But what does a USP look like?
So much of what our focus in “modern selling,” seems to be the adaptation of Lean Manufacturing techniques into selling. But somehow, we’ve missed some very important principles in Lean Manufacturing. They are the fundamentals that make this so important in making lean manufacturing work.
Setting up this segment helps to rule out issues for key product lines quickly. This applies to B2B original equipment manufacturers (OEMs) with a wide range of product families. Many companies set this up in their rank tracking tool, which only monitors changes in pre-defined, targeted keywords. Processing. What’s next?
It’s particularly confusing to see the mindset around “settling for what we get,” in selling. While we mouth a lot of words about this, while we orchestrate SKOs to pump people up, too many organizations seem satisfied with these. So much of “modern selling” seems based on lean and agile principles.
While one enterprise can be a large source of revenue, that revenue typically comes from many different departments, geos, and other groups who make up the buyers within that account. Myth #4 – Selling with partners is risky. Manufacturing systems connect with customer service. Human Resource systems connect with Finance.
AI can help free up your teams to focus on high-value activities that drive revenue growth and ultimately improve margins. According to a recent study, employees can spend up to 20% of their time on administrative tasks , including order tracking, which translates to a substantial drain on operational efficiency.
Usually this focuses on identifying their needs for solutions we sell, understanding how much they know about our products and the competition. So we have a huge disconnect with our selling process–to the point where it seems to have meaning only to us and not to helping the customer.
Yesterday, I published a rather long article on the Selling Process. It’s part of my series of articles about “Things We Thought We Understood About Selling But Really Didn’t.” ” Apologies, the article was rather long, but the selling process is so important. The reality is, however, very different.
That’s why solution selling is such an important technique for you to master. What you’ll learn: What is solution selling? How does solution selling differ from product selling? How does solution selling differ from product selling? Why is solution selling important?
Part of our problem in figuring out how to respond to these changes is that we continue to start from our current/historical models of marketing, selling, customer service/experience. Today, we tend to leverage partners as channels to sell our products. At one point in my career, I worked with engineers and manufacturing organizations.
Making a selling machine — a defined sales process fit to match your customer and your product, with tools and data to make your sellers more productive and efficient. Plan faster to sell more What is a sales strategy? Are they selling enough to hit your forecast? Are there red flags showing up in conversations?
I started selling to large banks and investment companies, so I made it my job to learn their language so that I could understand what they were saying and I could make myself understood. When a manager asks about the pipeline, we don’t conjure up sewage systems, water or gas pipelines and the associated pumps and valves.
Selling can take its toll, even on the most resilient and enthusiastic salespeople. We want to help you get energized and excited about selling again, so we’ve put together some quotes that will spark your ambition and remind you that you are in control of your own destiny. This is why mindset is so important.
In it, Founder and CEO of social centered selling, Barbara Giamanco, shows us that there are no shortcuts in selling. I am Barb Giamanco, CEO with Social Centered Selling. Much as we might want them, shortcuts in selling just don’t exist. Sadly, Barbara passed on from our community on May 20, 2020.
Solid social selling skills are transitioning from a nice-to-have to a need-to-have for sales professionals, but developing that kind of expertise is much easier said than done. Senior Channel Account Manager Kathleen Rush suggests that sales reps stay true to themselves through their social selling efforts.
But selling solar isn’t easy – it requires knowledge, skill, and persistence to convince customers to invest in this renewable energy source. Speed up the process. Educate the Customer As a solar salesperson, you are not only selling a product but also educating your customers about solar energy. of all U.S.
If they’re going into manufacturing at the high school level, they made that decision a long time ago. What we really have to do is show people, young people and those that influence them, parents, counselors, peers, friends, that manufacturing really is cool. Adam Honig: Hello and welcome to Make It. Welcome to the podcast, Ray.
How an industrial chemical pumps manufacturer modernized its go-to-market strategy Finish Thompson is a family-owned manufacturer of pumps for moving fluids — usually chemicals — founded in 1951 and based in Eerie, Pennsylvania. The company realized they needed to reposition themselves as a solution provider rather than a manufacturer.
We started hanging out in college, he went into the Peace Corps in Kenya, then came home, riding a motorcycle from Nairobi, up the Nile, and across Europe. Today, he runs a consulting company, helping some of the leading manufacturers and start ups building their GTM strategies. I don’t just sell to make a living.
There seems to be an arrogance or conceit in so many of the conversations I see about the future of selling. My feeds are filled with new technologies, new selling models, new engagement strategies, new organizational structures. As a result, sellers are playing a losing game of catch up. Win rates are plummeting.
percent THC content, while marijuana can contain up to 30 percent or more THC content. It’s also important to remember that some companies may offer higher margins on their products without necessarily making them better than those made by other manufacturers who sell cheap-margin items. Conclusion.
Desperate for a solution, I turned to target account selling a method Ive since refined into a system thats helped me land six SaaS clients in under four months. Table of Contents What is target account selling? How does target account selling work? What is target account selling? How does target account selling work?
Transcript Adam Honig: Because I feel like the lasting impression that people have of manufacturing is from the really old I Love Lucy episode where they’re making chocolate. That’s how people think about manufacturing. As such, I had the opportunity to visit hundreds of manufacturing locations throughout my career.
Whenever I have a conversation about digital selling, the discussion quickly transitions to topics like search engine optimization, Facebook Ads, or some other messaging related category. In other cases, social media marketplaces come up or even the latest progress someone is making in eCommerce. Digital Selling.
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