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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives. For instance, AI-powered tools can automate email marketing campaigns, sales outreach cadences, social media scheduling, and data analysis, freeing up your team to focus on more strategic initiatives.

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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page. How to calculate TAM Common challenges in TAM calculation and how to avoid them How to use TAM in strategic planning What is total addressable market (TAM)?

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The Monday Morning Breakfast For Champions Podcast – Episode 44 – Christian Maurer

Tibor Shanto

Holding an Engineer’s Diploma from the Swiss Federal Institute of Technology (equal to an MS in Engineering), he started out with a corporate career with telecom equipment manufacturers where he held positions such as: Product Manager, Business Manager, Director of Corporate Strategic Planning and COO of a joint venture start-up company.

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Strategic Account Management – A Detailed Guide

The 5% Institute

Strategic Account Management (SAM) is a powerful approach that goes beyond conventional sales tactics, focusing on creating value, fostering trust, and driving mutual growth between businesses and their most valuable clients. What Is Strategic Account Management? This is where Strategic Account Management (SAM) comes into play.

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North Star goals for category leaders: Customer lifetime value model

Martech

For instance, a car manufacturer and a quick service restaurant will have different time frequencies that make sense. Beyond the mere calculation of CLV, an organization must embrace the total value a customer can bring as a factor in strategic planning, culture and key performance indicators (KPIs) that drive decisions.

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Episode 33: How Solutions Based Manufacturing Helped MAC Products Grow

Spiro Technologies

But I would say that at the time I started, we were probably 80% to 85% ordering out of a catalog and 15% to 20% manufacturing and designing custom splice kits and solutions for electrical utilities. We realized that for us to really move the needle and grow our business, we needed to become more of a solutions-based manufacturer.

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Rethinking Rev Ops

Partners in Excellence

For example, product management/marketing, strategic planning, finance, legal, HR, manufacturing, logistics, operations… Each part of the organization has dependencies on each other. And doing this doesn’t address the alignment/collaboration problems across other parts of the organization.