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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives.

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The Monday Morning Breakfast For Champions Podcast – Episode 44 – Christian Maurer

Tibor Shanto

Holding an Engineer’s Diploma from the Swiss Federal Institute of Technology (equal to an MS in Engineering), he started out with a corporate career with telecom equipment manufacturers where he held positions such as: Product Manager, Business Manager, Director of Corporate Strategic Planning and COO of a joint venture start-up company.

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Episode 33: How Solutions Based Manufacturing Helped MAC Products Grow

Spiro Technologies

But I would say that at the time I started, we were probably 80% to 85% ordering out of a catalog and 15% to 20% manufacturing and designing custom splice kits and solutions for electrical utilities. We realized that for us to really move the needle and grow our business, we needed to become more of a solutions-based manufacturer.

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North Star goals for category leaders: Customer lifetime value model

Martech

Today, the marketing technology industry focuses on providing solutions for leading brands to measure and capture greater customer value over the long term. For instance, a car manufacturer and a quick service restaurant will have different time frequencies that make sense. The former might be in years and the latter in weeks.

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3 Tips for Adding AI — and Subtracting the Headache  

Salesforce

It doesn’t really matter how great the technology is. It doesn’t really matter how great the technology is. Discover ways to effectively introduce new technologies to your team on Trailhead, Salesforce’s free online learning platform. Trust is critical to the success of any business initiative.

Trust 105
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Field Sales Reps & Managers: The Complete Guide

Veloxy

This complete guide will explore the importance of field sales, the roles and responsibilities of representatives and managers, challenges they face, tools and technology available to them, job market information, necessary qualifications and skills, salary ranges, and training and development opportunities.

Represent 130
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39 Inspiring Quotes About Business Growth — and Tips for Success

Salesforce

But until now retailers have lacked both the technology and the mandate to connect marketing, sales, service, and commerce systems to enable a 360-degree view of the customer. We’ll see a growing demand for advanced technological skills such as programming.

Growth 98