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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives. For instance, AI-powered tools can automate email marketing campaigns, sales outreach cadences, social media scheduling, and data analysis, freeing up your team to focus on more strategic initiatives.

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How Manufacturers Can Use AI Agents to Improve Ecommerce

Salesforce

For manufacturers, ecommerce comes with added complexity. This is critical at a time when 85% of manufacturers believe they must transform their day-to-day operations to remain competitive. Heres everything you need to know about Agentforce and how it can help manufacturers streamline operations and grow sales, orders, and revenue.

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Scaling local advertising with automation in the new media landscape by Fluency

Martech

This gives strategists the ability to actually strategize. Strategize proactively: Leverage AI-driven suggestions to optimize ad performance and boost conversions. Fueling the hyperlocal future The anticipated growth of new media channels offers forward-thinking advertisers a strategic edge.

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Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation

Pointclear

An interesting post by SoftwareAdvice.com’s Derek Singleton— What Does Social Manufacturing Look Like? —noted the Dreamforce announcement of Salesforce.com’s support for Kenandy , a cloud-based manufacturing solution that incorporates the social tool, Chatter.

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Sales Podcast – Strategic Sales Performance Management

Closing Bigger

This sales podcast episode is focused on shifting our sales performance management from tactical to strategic. Although there are dozens of strategic shifts we can make, today we are focused on three key levers that can impact your personal and organizational sales performance.

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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page. How to calculate TAM Common challenges in TAM calculation and how to avoid them How to use TAM in strategic planning What is total addressable market (TAM)? But finding your SOM must also include your business model.

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5 content killers that ruin results — and how to fix them

Martech

Example Instead of : How to streamline operations Try this : How operations managers in mid-sized manufacturing companies can cut costs by 15%. Dig deeper: B2B content marketing: Driving success through strategic content creation 5. Start by asking: What job roles or functions does this content address?

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