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“If You Can’t Do It Yourself……”

Partners in Excellence

” James gets at the root of so many of the issues we see about the terrible use of LLMs in selling, marketing, customer service. Let me give you an examples: Years ago, I co-founded a AI company (we focused on neural networks), focused on improving process based manufacturing. They were eager to start.

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Modern Forecasting Technology: Changing the Game for Manufacturers

Salesforce

As every manufacturer knows, demand forecasting is critical to operational success. Overestimate, and you’ll be trying to explain to management why shelves are full of obsolete inventory no one can sell. They’re enabling manufacturers to understand future demand better than ever before. There is no ERP holy grail.

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Oracle enhances its Unity CDP offering

Martech

These help accelerate CDP implementation with industry-specific templates, data models and attributes; currently available for high tech, industrial manufacturing, professional services, telecommunications, utilities, financial services, travel, and retail. ” A unified view of B2B buying and selling. . Processing.

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Robust and Incredibly Flexible Opportunity Fitness for Pipeliner CRM

Sales Pop!

Is something holding it up? Take manufacturing, for example—how many different kinds of manufacturing exist? What would be the considerable difference between manufacturing an automobile and manufacturing a coffee maker? While this might work in lower-priced B2C sales, AI cannot possibly succeed in B2B selling.

CRM 237
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How to put marketing data into meaningful context

Martech

I follow it up with, “Give numbers meaning by putting them into context.” Responding to the perplexed look of those ready to work on the planes, he explained, “What you really want to do is armor up the areas that, on average, don’t have any bullet holes. Did all the phrases that moved up include branded terms? The result?

Campaign 117
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5 content killers that ruin results — and how to fix them

Martech

Use headings, bullet points and concise sentences to break up the text. Example Instead of : How to streamline operations Try this : How operations managers in mid-sized manufacturing companies can cut costs by 15%. Example A webinar about Cybersecurity Trends of 2025 should aim to educate, not sell. Processing.

Education 113
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How Manufacturing Works, Applying It To Selling

Partners in Excellence

For some reason, there’s a huge attraction to applying “manufacturing techniques” to selling. I suspect it’s the perceived orderliness to manufacturing processes and the predictability of the outcome. The lean approaches applied to manufacturing create a hyper efficient process. that we want?”