Martech

DECEMBER 6, 2024

What widely accepted best practices about marketing analytics are not actually that helpful? What seemingly unrelated topic or field has crucial lessons for the use of AI in marketing analytics? Target audience: marketing directors in mid-sized to Global 2000 firms. Nvidia is a market maker, not share taker.

Angle 123

Angle Objectives and Key Results Education Strategize 123

Veloxy

JANUARY 23, 2024

In-Person Events & Experiences In-person events function as a fundamental element of field marketing. By integrating digital marketing in field marketing strategies, businesses can provide direction, enhance market share understanding, develop effective value propositions, and enable campaign performance tracking.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Highspot

FEBRUARY 14, 2024

It addresses how sales representatives engage with prospects, close deals, and meet revenue targets. Marketing Plan: Has a broader scope, encompassing the overall market strategy, brand positioning, promotional activities, and communication efforts. It sets the stage for sales by creating a favorable market environment.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Sales 52

Highspot

FEBRUARY 14, 2024

It addresses how sales representatives engage with prospects, close deals, and meet revenue targets. Marketing Plan: Has a broader scope, encompassing the overall market strategy, brand positioning, promotional activities, and communication efforts. It sets the stage for sales by creating a favorable market environment.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Sales 52