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Depending on its complexity, new product development can last for years, accruing research, prototyping, and production costs without bringing in revenue. For this reason, it could be a good idea to get a minimumviableproduct (MVP) as early as possible to show how your product will work to investors and customers.
Who would become promoters of it? By the time their success prompted competitors to start their own online bookstores, Amazon had already taken a big enough marketshare to make competition nearly impossible. This promotes future growth and raises capital at the same time. To start, think about your target customer.
Spurred by the influence of smartphones and the convenience of online shopping, mobile commerce sales make up almost 75% of ecommerce marketshare. Promotions are highly visible. Consider a minimumviableproduct approach. In fact, most ecommerce traffic happens on mobile devices.
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