Martech

JULY 31, 2024

Facebook’s share of total Meta ad spend dropped compared to last Q2 but still accounted for 68% in Q2 2024, maintaining its dominance among Meta’s platforms. Instagram’s spend share increased from 29% last year to 32% this year, as its spend growth outpaced Facebook’s in Q2.

Click Through Rate 118

Click Through Rate Retail Sports Growth 118

ConversionXL

FEBRUARY 17, 2021

Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. The solution has to balance four variables: Revenue for publishers that sell ad space; Targeting capability for ad networks; Return on ad spend for ad buyers; Privacy for users who see ads.

Networking 140

Networking Trust A/B testing Conversion 140

Martech

SEPTEMBER 14, 2023

Reducing marketing budgets while facing business headwinds debilitates revenue goals and depresses network effects. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4% Many CEOs regret not prioritizing market share during periods of resiliency and growth.

GTM 132

GTM Market share Growth Technology 132

Search Engine Land

SEPTEMBER 13, 2023

Defending against ad-hijacking Counterfeit products erode a brand’s market share and compromise its reputation for quality and authenticity. In search marketing, counterfeiters may bid on keywords related to genuine products, diverting potential customers towards fake alternatives.

Commission 121

Commission Legal Campaign Retail 121

ConversionXL

APRIL 24, 2019

An effective moat doesn’t require Amazon’s distribution network or Microsoft’s monopolistic software strategy. An aspiring entrant would need to build a network of railways to compete independently. Why would Tesla let others use its network, which could be a moat to protect it from electric competitors? “I They own the tracks.

Hospitality 122

Hospitality Non-Profits Networking Electricity 122

SaaStr

DECEMBER 11, 2024

Physicians on Doximity In vertical SaaS, don’t settle for 20% market share. 116% NRR Overall, 124% From Top Customers Doximity can only add so many more physicians to its network, with 80% share. And in turn, it can charge pharma and other companies $100k+ to reach them. 5 Interesting Learnings: #1. 80% of U.S.

Profit margin 107

Profit margin Growth Networking Up-sell 107

Martech

SEPTEMBER 6, 2022

It’s no secret that the iOS privacy changes are proving to be a significant blow to social media networks and marketers. iOS still dominates ad spend market share — here’s why. iOS’s market share for ad spend was 34% in April 2022 , down 4% from April 2021, when Apple implemented iOS 14.5,

Market share 116

Market share CRM Campaign Retail 116

SaaStr

FEBRUARY 9, 2025

Market share ceiling might be higher than you think : While many SaaS companies plateau at 15-20% market share, Klaviyo has shown that with strong network effects and a truly superior product, you can capture over 50% of your core market. The lesson?

E-commerce 94

E-commerce SQL Retail Click Through Rate 94

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. market share, to Uber’s 74%, according to Bloomberg Second Measure. Growing ad network. Why we care. Rokt technology.

Drivers/motivators 98

Drivers/motivators Real Estate Retail Networking 98

Search Engine Land

MAY 19, 2023

In 2022, Google and Meta’s advertising market share dropped below 50%. The rise of retail media networks. And the company has updated its platform to attract more advertisers. The bigger picture. This trend is expected to continue in 2023, in part, due to the rise of emerging ad platforms like Instacart.

Retail 94

Retail Advertising/ Marketing Networking Promote 94

SaaStr

OCTOBER 27, 2023

Q: What About Success for Founders Who Don’t Have A Network? Some pre-seed founders don’t live in popular SaaS areas or have access to networks or capital to make it to popular conferences or events. Your initial product exhausts the market, and once you approach 10% market share in your core ICP, things will start to slow down.

Strategize 107

Strategize Growth Niche Quota 107

Martech

OCTOBER 23, 2023

In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies. They emerged stronger, capturing a larger market share, while their competitors lagged behind. The result? The simple logic was visibility.

Finance 121

Finance Trust Market share Strategize 121

SaaStr

JUNE 26, 2022

In other words, why are there generally just a few leaders that own almost all market share, with perhaps a few scrappy guys behind them? I think we all know why SaaS is rarely truly mono polistic — there generally aren’t true market and network effects.

Niche 28

Niche Gaming B2C Construction 28

Highspot

FEBRUARY 22, 2021

We believe Highspot’s differentiated approach will become the foundation upon which modern businesses achieve consistent revenue growth and market share gains.” Highspot will continue to support Sales Enablement PRO and the broader network of organizations contributing to the sales enablement community.?.

Growth 129

Growth Strategize Sales Contact 129

Martech

SEPTEMBER 26, 2022

billion networked devices will be operating worldwide by 2023. Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. Generating demand with fintech digital marketing. The entire point of fintech marketing is to build demand and increase market share.

E-commerce 116

E-commerce B2C Finance Referrals 116

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

SaaStr

APRIL 26, 2022

Your attitude going into it [the hiring process], your belief in being able to find the most successful and sustainable partnership leading your marketing and sales organizations is critical to your success from the get-go.”. Tip Two: Always Be Networking. However, these companies should still be networking.

GTM 97

GTM Networking Strategize Growth 97

Hubspot

DECEMBER 22, 2016

Among HubSpot customers, we saw a widespread adoption of technologies that, when it comes to marketing and sales, are pretty standard -- things like analytics, email, social sharing, and CMS, to name a few. Note: The Leadin product has since been rolled into HubSpot Marketing Free.). 4) Ad Networks and Retargeting.

Technology 78

Technology Technology Customers Non-Profits 78

Martech

MARCH 28, 2024

Be wise when you optimize Unlike aspects of traditional marketing, OAO is audience-first. It’s about building an extensive network of helpful, navigable assets and letting your audience find them organically, across any channel they may bounce to or arrive from.

Healthcare 108

Healthcare Pharmaceutical User Experience Trust 108

Search Engine Land

DECEMBER 13, 2022

Get the daily newsletter search marketers rely on. Social networks in the target market. This is one of the most important steps when entering a new market. Why are social networks important? Because a large percentage of online consumers start their purchase journey with brand research on social networks.

Territory 97

Territory Networking Campaign Launch 97

Salesforce

MARCH 15, 2024

While many manufacturers have taken advantage of predictive AI when it comes to planning and supply chain, forecasting, wallet share, and market share, generative AI presents new opportunities and challenges. This network allows businesses to unlock data from each of their applications, data, devices, and assets.

Manufacturing 97

Manufacturing Networking Start-ups Technology 97

Hubspot

JANUARY 4, 2012

Google gave the world something it didn't want with the launch of its social network, Google+. The last thing the social media population at large wanted was yet ONE MORE social network to manage and visit. Any market research Google conducted likely told them that people didn't want yet another social network.

Networking 78

Networking Launch Entertainment Customer Relationship Management 78

Martech

FEBRUARY 7, 2024

This means leaving behind antiquated approaches like siloed interruption marketing (annoying and self-serving) and disconnected permission marketing (which can feel more transactional than supportive). Reception marketing powers the strategy behind WalletHub and Bankrate.

UX 115

UX Trust Education Finance 115

Search Engine Land

FEBRUARY 7, 2023

With such a promising prospect, let’s look at Microsoft Ads (or Bing Ads, as most PPC marketers still fondly call it) in relation to Google – including advantages, disadvantages, and opportunities for the platform to make some gains in market share.

Construction 84

Construction B2B Networking Engineering 84

Search Engine Land

NOVEMBER 6, 2023

Amazon provides an audience market share preview. Arguably, this is a more informative metric as it gives stakeholders a clearer understanding of the potential market. These ads serve on Amazon and Amazon’s third-party network, which includes Twitch and IMDb.

Lead generation 102

Lead generation Represent Campaign Legal 102

Search Engine Land

JANUARY 13, 2023

Market Share. 2010: Yahoo, Bing, and Ask.com all saw their search share drop from November to December. Yahoo Adds Network Distribution & Improved Importing To Search Ads. We love this product and team; on strategy and profitable.” ” Google Search Suggestions For Mobile Get Locally Relevant.

Non-Profits 108

Non-Profits Engineering Networking CTR 108

Search Engine Land

JANUARY 6, 2023

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. Marketers want more options, and TikTok is it. Other retailers have followed in Amazon’s footsteps by building digital-ad businesses based on their consumer data, known as retail media networks.

Retail 86

Retail Advertising/ Marketing Market share Gaming 86

Hubspot

FEBRUARY 17, 2013

It's essential to marketers to be able to effectively target, deliver, and track the variety of ads we use over all our different networks and marketing assets. The social networking giant, Facebook, is expected to purchase an extensive ad-serving technology known as Atlas, from Microsoft.

Launch 78

Launch Retail Networking Follow-up 78

Heinz Marketing

MARCH 5, 2020

There’s still significant value and need here: Organizers still desire a platform to share their story, gather their customers and build greater market share, sales pipeline and more. Attendees will still seek an opportunity to learn, to network with their peers, to benefit from parallel thinking in other organizations.

Pipeline 105

Pipeline Presentation Networking B2B 105

Hubspot

MAY 7, 2019

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. Well, since they own about 92% of the global search engine market, the answer to both of these questions is, “Google.”.

Click Through Rate 101

Click Through Rate Territory Networking Engineering 101

Hubspot

MAY 6, 2010

Only 58% of German internet users are on social networking sites (compared to 77% in the US ). The most popular social networking site in Germany is called StudiVZ , however Facebook is quickly gaining market share. Culturally, Germans tend to be very private and do not freely share personal information.

Angle 78

Angle Networking Lead generation Drivers/motivators 78

Hubspot

JANUARY 24, 2018

The most eye-catching metrics, surprisingly, came from LinkedIn, suggesting that a video revolution could be set to take place on the 'professional' social network in the coming year.

Technique 101

Technique Entertainment Service Start-ups 101

Hubspot

MARCH 29, 2013

Although Google Reader served as one of the first news feeds for people to consume information, it has since been replaced by every social network that has its own news feed -- which enables you to discover new information in a way Google Reader never could. Social Networks Get More News Centric. The times, folks? They are a-changin'.

Networking 78

Networking Engineering Represent Technology 78

ConversionXL

NOVEMBER 23, 2022

Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. More networking and curated roundtables, less gurus and swag. CXL Live 2022 was a blast.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

ConversionXL

MAY 29, 2015

And only half of those devices are initially connected to wireless networks. There are way more low-income people than rich people – which is also why Android has 80% market share. Tablet is more similar to desktop – it’s not really a mobile device.

A/B testing 123

A/B testing Start-ups Follow-up Launch 123

Search Engine Land

JANUARY 24, 2023

Competition also keeps prices down and helps to ensure that no one search engine has too much market share or power. By creating a more competitive market, search marketers can benefit from better search options and more competitive pricing. How about the Audience Network? ” Jensen said. ” Jensen said.

Campaign 86

Campaign Networking B2B Price 86