ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Image source. Choose competitors to test against.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Martech

DECEMBER 8, 2023

If you’re goal is to capture the largest market share for your product, for example, you need to identify objectives that help establish your company as the industry leader. We want our customers to feel happy when thinking about our brand” Are you looking to create high social engagement with a niche population? “We

Electricity 141

Electricity Represent Niche Campaign 141

SaaStr

SEPTEMBER 27, 2023

Once you cross 10% market share in your core niche / segment — start investing in the next one. Whether you get there at $20m or $100m ARR or even $500m ARR, eventually you do exhaust your TAM. Getting ahead of this is key. It doesn’t happen overnight, but if you ignore it, it will sneak up on you. A bit more here.

Niche 116

Niche Engineering Start-ups Growth 116

Heinz Marketing

OCTOBER 22, 2021

[Shameless plug] One of our favorite podcasts is Sales Pipeline Radio , hosted by Matt Heinz, President, Heinz Marketing. It features the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. Attend an Event.

Pipeline 125

Pipeline B2B Niche Technology 125

SaaStr

AUGUST 13, 2024

Even with multiples and markets down, the prize in SaaS is bigger than in the past. #4: 4: You may be falling out of product market fit. You should determine if you’re gaining or losing market share every month, if you can, every quarter, at minimum. At a bare minimum, you should gain market share.

Growth 124

Growth Quota Niche Finance 124

Search Engine Land

NOVEMBER 6, 2023

Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. The risks are especially pronounced for large, established sites with considerable organic market share in their respective niches.

CTR 110

CTR UX User Experience Engineering 110

SaaStr

NOVEMBER 12, 2019

Not a brand all across the world, but enough folks in one segment, in one niche, will have good things to say about you. Well, someday it will, when you have say 50%+ market share. Now you won’t have a brand of any sort on Day 1, and probably not a mega-brand like Zendesk or Twilio for 5-6 years at best.

Referrals 91

Referrals Niche Growth Closing 91

Martech

OCTOBER 14, 2022

Marketing consultants have their place but are quite different than CMOs. Consultants tend to focus on a very specific, niche area to help you get out of the mud, so to speak. Like D2C marketing.) However, many do not feel prepared to actually drive growth in important areas like market share and gross margin.

Non-Profits 131

Non-Profits E-commerce Strategize Consult 131

Hubspot

OCTOBER 3, 2018

In fact, their brand names have become generic terms for all similar products in their niche. Search these forums to discover competitors in your niche. After Delta stopped serving peanuts and reduced legroom, JetBlue entered the market boasting about its gourmet snacks and expansive legroom. Step 3: Conduct competitor research.

Niche 101

Niche Hospitality Service Start-ups 101

ConversionXL

MARCH 2, 2012

Creating a new category or niche means that, at first, you own it. Market development and associated costs can be high, time horizons long, and you might fail miserably. Once the category is established, your brand will be the dominant one – enjoying high and profitable market share.

Electricity 89

Electricity Niche Price Up-sell 89

Martech

JANUARY 25, 2022

of the market share. It’s followed by Pegasystems , Microsoft , Zendesk and ServiceNow , each taking up other areas of the market. Verint’s Customer Engagement Platform was marked as an impressive niche option due to its omnichannel capabilities and analytics tools. Challengers. Visionaries.

CRM 98

CRM Agriculture Hospitality Healthcare 98

Hubspot

OCTOBER 6, 2020

The hope is that the new brand helps increase the company's market share within that product category and serves the needs of prospects the original brand might not cover. For instance, alcoholic beverage company Molson Coors leverages a flanker brand strategy in its approach to the low-calorie beer market.

Electricity 101

Electricity Healthcare Territory Sports 101

SaaStr

AUGUST 13, 2023

A niche point not again in my Top 10, but a good one. If you are clearly #1 in the space with 70%+ market share, then sure, block the competition if you want. Integrate with and open your API to your competitors. Make it easy for customers to buy both you and your competitor together.

Niche 98

Niche Growth Pitch Market share 98

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

SaaStr

OCTOBER 22, 2020

The second is the more popular route for startups: Artificial Product-Market Fit. Execs and investors make loads of cash, you generate tons of PR overnight, and you eat up market share by literally purchasing users. Actively helping in niche groups on social platforms helped build our first communities, grass-roots style.

Engineering 120

Engineering Growth Niche Start-ups 120

SaaStr

OCTOBER 7, 2022

Similar to Figma capturing Adobe’s market share and landing a $20B exit, there is massive opportunity in markets dominated by old, slow-moving incumbents. There’s a lot of “dry powder” on the sidelines, but to get that, you have to know investors focusing on your niche—marketplaces, CRM, security enablement, etc.

Construction 105

Construction Growth Niche Meeting 105

Hubspot

FEBRUARY 4, 2013

Differentiate Yourself Within a Super-Niche Market. In order to keep things steady during your slower months, consider focusing on a niche market with whom your products or services could be a huge benefit. What other tips do you have for seasonal marketers? Share your advice in the comments!

Niche 78

Niche Real Estate Start-ups Service 78

PandaDoc

SEPTEMBER 19, 2023

In this article, we’ll explore why pivoting toward a vertical market approach, both as a model for small and medium-sized businesses and as a framework for sales and marketing campaigns, can help your team achieve outperformance. This is known as vertical marketing. So, off we go! These are related concepts yet not the same.

Niche 52

Niche Cross-sell Price Referrals 52

Hubspot

DECEMBER 17, 2020

The marketing for Fenty Beauty Face products zooms in on the wide palette of available colors, and features models and influencers across the shade spectrum. But they’ve also carved out a product niche with dog gear — and dog beds in particular. Product category: Dog beds. View this post on Instagram.

Product 101

Product Retail Sports Campaign 101

Search Engine Land

AUGUST 15, 2023

Let’s say you’re working for a young, innovative CRM trying to eat into the market share of Salesforce, HubSpot, and the like. Be ready to build momentum using longer-tail keywords and addressing more niche audiences that can establish a base for growth. Competitive keywords: Where to start?

CRM 88

CRM Angle Niche Clients 88

Martech

NOVEMBER 18, 2022

As an agency owner, I focus more on innovation to evolve, scale or accelerate if there’s a race to dominate market share and less on conservative reasons, like risk-balanced initiatives. You’ll find that some potential products are geared more toward niche markets (i.e.,

Assembly Line 131

Assembly Line Launch Real Estate Electricity 131

ConversionXL

SEPTEMBER 20, 2018

Perfect for hyper-niche solutions. If you currently use a sales-led GtM, a competitor with a more efficient customer acquisition model can deliver a more affordable price tag and steal your market share. To put yourself on higher ground, the next best SaaS GtM is a marketing-led GtM. The marketing-led GtM strategy.

Go To Market 289

Go To Market GTM Profit margin Education 289

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

Search Engine Land

AUGUST 28, 2024

The more you understand about your market ecosystem, the better positioned you’ll be to carve out your niche. Increased market share? This is a great time to test new strategies, build brand awareness or target niche markets without breaking the bank. Start with the big picture. More sales? Higher ROI?

Click Through Rate 97

Click Through Rate Objectives and Key Results Campaign CTR 97

Hubspot

MAY 6, 2021

What forces are acting on the market today? You may have invented the next Google Glass : a great product with tough, niche demand. A market assessment will show the potential for selling your product or service. This analysis will help you evaluate if expanding into a potential new market is worthwhile for your company.

Non-Profits 99

Non-Profits Government B2C Niche 99

ConversionXL

JANUARY 18, 2022

After doubling down and investing resources specifically into the email marketing for creators niche, revenue started to build again. Prelaunch, ConvertKit discovered a niche to occupy and targeted its messaging towards creators. In 2017, the brand invested again in a redesign to distance themselves from incoming competitors.

Product 110

Product GTM Construction Launch 110

SaaStr

FEBRUARY 1, 2024

Once you reach momentum and hit a tipping point with market share, it creates a machine of its own. The takeaway: determine your marketing strategy and tactics based on where you are in product maturity curve. #2 2 Change in Marketing As You Scale : Handling Complexity Like a Pro You don’t want to oversimplify complexity.

GTM 109

GTM Growth Education Strategic planning 109

Hubspot

JUNE 14, 2022

And yet, shares within all of those markets are never evenly distributed. Certain products or services perform better than others — both in general and within specific niches. And most of what's reported in the New York Times can probably be found in the Boston Globe. Example of a First Mover Competitive Advantage.

X-functional 78

X-functional Entertainment Territory Price 78

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Learn what it takes to create your own category, achieve scale in a niche SaaS vertical and how it requires more than just discovering an unmet need. I sometimes call it a niche market.

Closing 71

Closing Customers Niche Cross-sell 71

Hubspot

JULY 24, 2014

In earlier days ( circa 2008 ) the vast majority of searches were informational, which led to the meteoric rise of content marketing a couple of short years later. Today, instead of the paltry 10% of search market share it used to have, navigational search is much more dominant and much more important today. Define your niche.

Technique 78

Technique Niche Price Engineering 78

Heinz Marketing

AUGUST 28, 2023

Market Share and Positioning: Research their market share, position, and reputation within the industry. Are they market leaders, challengers, or niche players? Are they focusing on the same segments as you, or do they have a different approach? This helps you refine your own audience targeting.

B2B 80

B2B Objectives and Key Results Click Through Rate Strategize 80

ConversionXL

FEBRUARY 17, 2021

Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. While machine learning has improved, we continue to see flaws in machine-learning performance for extremely niche advertisers or advertisers with small data sets.”. Is anonymity even enough?

Networking 140

Networking Trust A/B testing Conversion 140

The 5% Institute

JULY 6, 2023

Some opportunities in sales may include: Entering new markets or demographics. Embracing digital marketing channels. Targeting niche markets. By seizing these opportunities, sales teams can expand their reach and tap into untapped market segments, leading to increased sales and revenue. Absolutely!

Niche 52

Niche Objectives and Key Results Sales Healthcare 52

Search Engine Land

JULY 11, 2023

Perfect competition In a perfect competition market, the market is big, there are many buyers and sellers, and the products are similar. Companies don’t have much control over the price (the company’s market share does not impact the price), and the barrier to entry to this market is very low or zero.

Non-Profits 72

Non-Profits Profit margin Price Electricity 72

Search Engine Land

MARCH 20, 2023

Survey finds Google Home users do more, have ‘far higher’ satisfaction than Alexa owners 2019: Alexa devices dominated, but higher Google Home NPS scores suggested it would have better word of mouth and could gain market share.

CTR 86

CTR Drivers/motivators Territory Finance 86

Search Engine Land

DECEMBER 13, 2022

Establishing a country-specific link strategy for each market is a must. Depending on your brand's niche, you might be limited to a few tactics. . Competition Existing competitors in the market Potential entrants Competitive blindspots In-depth analysis of possible competitors and related sectors to our target market.

Territory 97

Territory Networking Campaign Launch 97

Heinz Marketing

MARCH 17, 2023

While Apple may include personalization as well, I have always personally found that Spotify gets much more niche with their recommendations. We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry.

B2B 101

B2B Entertainment Transportation Pipeline 101