Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?
ConversionXL
JANUARY 18, 2022
After doubling down and investing resources specifically into the email marketing for creators niche, revenue started to build again. Prelaunch, ConvertKit discovered a niche to occupy and targeted its messaging towards creators. Use brand marketing strategies to build brand equity. Why buy now? Why buy from you?
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