Remove Market share Remove Niche Remove Sports
article thumbnail

What Are the Most Lucrative Ecommerce Niches in 2020?

Hubspot

In this article, we’ll look at the recent changes to the ecommerce landscape and what they mean for you as you start your online business journey or pivot into a new niche. In other words, you need to define your niche. Top Ecommerce Niches. A niche is simply a smaller and more specific subsection of a larger market.

Niche 100
article thumbnail

What's Sprite to Coca Cola? An Exploration of Brand Portfolios

Hubspot

The hope is that the new brand helps increase the company's market share within that product category and serves the needs of prospects the original brand might not cover. For instance, alcoholic beverage company Molson Coors leverages a flanker brand strategy in its approach to the low-calorie beer market. Image Source: GE.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

9 Product Category Marketing Examples to Inspire Your Own

Hubspot

To guide customers, they split their products into interest-based categories, such as running, climbing, and snow sports. Product category marketing amplifies why a company is the best choice within that group of products. But they’ve also carved out a product niche with dog gear — and dog beds in particular.

Product 101
article thumbnail

This day in search marketing history: March 21

Search Engine Land

Survey finds Google Home users do more, have ‘far higher’ satisfaction than Alexa owners 2019: Alexa devices dominated, but higher Google Home NPS scores suggested it would have better word of mouth and could gain market share.

CTR 86
article thumbnail

6 SEO considerations for a successful international expansion

Search Engine Land

Establishing a country-specific link strategy for each market is a must. Depending on your brand's niche, you might be limited to a few tactics. . Competition Existing competitors in the market Potential entrants Competitive blindspots In-depth analysis of possible competitors and related sectors to our target market.

article thumbnail

8 Tough Lessons from Closing 12,000 Customers at WebPT (Video + Transcript)

SaaStr

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Learn what it takes to create your own category, achieve scale in a niche SaaS vertical and how it requires more than just discovering an unmet need. Want to see more content like this?

Closing 69
article thumbnail

10 MORE of the Most Remarkable Marketing Campaigns in History

Hubspot

They experienced 42% market share growth in the first year as a result of these commercials. In addition to the impressive stats, Chipotle''s video was able to carve out a very specific niche in the market that is very hard for some of their other competitors to touch. 7) Volkswagen''s Think Small Ads.