Remove Market share Remove Niche Remove Strategize
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How to Navigate Strategic Change for Growth with SaaStr CEO and Founder Jason Lemkin (Video + Podcast)

SaaStr

Venture capital is a niche niche niche asset class only designed for outliers. Your initial product exhausts the market, and once you approach 10% market share in your core ICP, things will start to slow down. Ask yourself, am I approaching 10% market share in my core ICP?

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Why you don’t need a CMO… yet

Martech

Once separate from other executives, CMOs are now part of the C-suite and can help you achieve strategic goals. Marketing consultants have their place but are quite different than CMOs. Consultants tend to focus on a very specific, niche area to help you get out of the mud, so to speak. Like D2C marketing.) Get MarTech!

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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Image source. Choose competitors to test against.

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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy. Acquisitions.

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The Power of a Strategy-First Mindset in B2B Marketing

Heinz Marketing

Similarly, tools like social media platforms, marketing automation, and data analytics are powerful allies, but they are most effective when harnessed in alignment with a strategic direction, creating the ability to optimize them to their fullest potential. Are they market leaders, challengers, or niche players?

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VC State of the Market with SaaStr CEO Jason Lemkin and Cowboy Ventures Founder & MP Aileen Lee (Pod 597 + Video)

SaaStr

To survive, you need a team of strategic partners to help you lay out your battle plan. Similar to Figma capturing Adobe’s market share and landing a $20B exit, there is massive opportunity in markets dominated by old, slow-moving incumbents. This hard truth includes: highlighting the metrics that need improvement.

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Brand vs product marketing: Friends or foe? Both brand marketing and product marketing are important to a well-built marketing strategy. Product marketing informs strategic positioning and ensures alignment across the company. Product marketing uncovers where to play and how to win. Why buy now?

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