Market share Niche Territory 
ConversionXL
OCTOBER 14, 2021
Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Image source. Choose competitors to test against.
Hubspot
OCTOBER 6, 2020
The hope is that the new brand helps increase the company's market share within that product category and serves the needs of prospects the original brand might not cover. For instance, alcoholic beverage company Molson Coors leverages a flanker brand strategy in its approach to the low-calorie beer market. Image Source: Nestle.
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ConversionXL
FEBRUARY 3, 2022
A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.
Search Engine Land
DECEMBER 13, 2022
Aside from search traffic, keyword difficulty is an important indicator since it specifies how competitive your keywords can be in various languages, regions and language fusions. Establishing a country-specific link strategy for each market is a must. Depending on your brand's niche, you might be limited to a few tactics. .
ConversionXL
SEPTEMBER 20, 2018
Perfect for hyper-niche solutions. If you currently use a sales-led GtM, a competitor with a more efficient customer acquisition model can deliver a more affordable price tag and steal your market share. To put yourself on higher ground, the next best SaaS GtM is a marketing-led GtM. The marketing-led GtM strategy.
Hubspot
JUNE 14, 2022
And yet, shares within all of those markets are never evenly distributed. Certain products or services perform better than others — both in general and within specific niches. The company offers flight prices that consistently and significantly undercut what other airlines in the region are willing to charge.
Search Engine Land
MARCH 20, 2023
Survey finds Google Home users do more, have ‘far higher’ satisfaction than Alexa owners 2019: Alexa devices dominated, but higher Google Home NPS scores suggested it would have better word of mouth and could gain market share. Part Two: If Google Was A Guy (Video) 2014: It mocked searchers, Google Doodles, Google Glass and Bing.
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