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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Example 1: Software company Based on market research, this company finds that its niche software could serve up to 30,000 clients in North America. Back to top ) Grow your opportunities with TAM insights Once you know the TAM for any given product, you can better understand your current market position and identify areas for growth.

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How a Millennial Marketer’s Journey to Adopting Podcasts Can Help B2B Marketers Reach Their ICP

Heinz Marketing

In the News industry, certain podcasts may prioritize posting their news before the morning rush hour, and news like Post Reports from the Washington Post are released in time for the evening commute (Digital News Report). Where might your ICP be hanging out?

B2B 105
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How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

You can post these polls in your own LinkedIn group, or in another group for some seriously niche market research, provided they haven't restricted the functionality to admins only. Pinterest for B2B Marketers. Okay, maybe LinkedIn was obvious for B2B marketers (though I hope you still got some new ideas to try), but Pinterest