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What the Google antitrust ruling could mean for advertisers

Martech

And the prices that Google can charge for their search-based advertising, that’s entirely based on the percentage of market share they have. Even with more choices offered, user inertia alone would leave Google and Chrome with enormous market share. So the company could still charge what it wanted for search ads.

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5 Interesting Learnings from Instructure at $620,000,000 in ARR

SaaStr

Not yet profitable 5 Interesting Learnings: #1. Core Canvas Product Has Hit 38% Market Share in North America The good and bad in winning a market. By its calculations, Canvas / Instructure now has 38% market share in North America, way up from an already impressive 14% in 2015.

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Search Engine Land Awards 2023: Complete finalists list

Search Engine Land

How NP Digital increased Adobe Substance 3D non-branded traffic by 494%. How NP Digital increased Adobe Substance 3D non-branded traffic by 494%. Million Via SEO Migration strategy for the win. Our panel of judges had the difficult assignment of selecting the best of the best from a large number of submissions.

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9 Common Things that Stunt Business Growth (and What to Do about Them)

ConversionXL

At Web Profits, we call this your “one trackable metric,” while Sean Ellis—who invented the term “growth hacking”—calls it the “ North Star.” You’ll optimize your marketing campaigns for that low lifetime value and end up switching off campaigns that were actually making a profit, reducing sales and growth.

Growth 132
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5 Interesting Learnings from Xero. As It Crosses $650m in ARR.

SaaStr

” So even in SMB sales in smaller markets, if you take dominant market share — you can get to $500m+ in ARR! But yes, the core market is mature — but at $640m+ ARR. It takes them over a year to go profitable on an SMB customer. New Zealand is growing 18% now, at 351,000 total subscribers.

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New marketing tactic to keep hot categories growing

Martech

The pandemic has been a very profitable time for some businesses. Merchants must now try to keep as much of their newly gained customers but also focus on the traditional battleground: winning market share from competitors. So, in non-scientific terms, think of these audiences as highly likely buyers.

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Start-Ups VS Enterprise: Which Sales Team Should You Work for? (Infographic)

Sales Hacker

Start-ups and SMBs are more likely to tolerate cowboys and cowgirls — high-performing outliers that are non-conformists. In that case, the decision making is almost always made by members of the family, not the non-family management team (I learned this the hard way). Only 2 out of 5 start-ups earn a profit.

Start-ups 109