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What the Google antitrust ruling could mean for advertisers

Martech

And the prices that Google can charge for their search-based advertising, that’s entirely based on the percentage of market share they have. Even with more choices offered, user inertia alone would leave Google and Chrome with enormous market share. So the company could still charge what it wanted for search ads.

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9 Common Things that Stunt Business Growth (and What to Do about Them)

ConversionXL

At Web Profits, we call this your “one trackable metric,” while Sean Ellis—who invented the term “growth hacking”—calls it the “ North Star.” You’ll optimize your marketing campaigns for that low lifetime value and end up switching off campaigns that were actually making a profit, reducing sales and growth.

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5 Interesting Learnings from Instructure at $620,000,000 in ARR

SaaStr

Not yet profitable 5 Interesting Learnings: #1. Core Canvas Product Has Hit 38% Market Share in North America The good and bad in winning a market. By its calculations, Canvas / Instructure now has 38% market share in North America, way up from an already impressive 14% in 2015.

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How to Conduct a Market Opportunity Analysis

Hubspot

Whether you work in B2B, B2C, government, or non-profit organizations, defining and analyzing the market will help you make better decisions. This kind of analysis can help you grow your existing business, pivot into new markets and opportunities, or expand into the periphery of your current market.

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3 search misconceptions about affiliate marketing debunked

Search Engine Land

If any of those sound familiar, I’m delighted for the chance to shed some light on a channel that can help you gain market share and drive incremental (and profitable) growth at a time when those are all at a premium. Affiliate coupons cut into margin without adding incremental value.

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The Best Books for Marketers (New and Old)

ConversionXL

We put together a (non-comprehensive) list of some of the best marketing books, both new and old, to help you become a better marketer—and a better person. Written in narrative form, Hsieh shares why the trifecta of profits, passion, and purpose is key to success. That all assumes you can find the right book.

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5 Interesting Learnings from Xero. As It Crosses $650m in ARR.

SaaStr

” So even in SMB sales in smaller markets, if you take dominant market share — you can get to $500m+ in ARR! But yes, the core market is mature — but at $640m+ ARR. It takes them over a year to go profitable on an SMB customer. New Zealand is growing 18% now, at 351,000 total subscribers.