Remove Market share Remove Objectives and Key Results Remove Territory
article thumbnail

How to align your martech COE with organizational and go-to-market goals

Martech

It might use martech to disrupt the status quo and capture market share quickly. Creating a successful martech strategy involves combining a clear understanding of the market with the ability to adapt. Boost engagement rates on key channels by 30%. Sample goals: Host 10 regional events to generate new sales opportunities.

article thumbnail

A co-pilot approach to genAI (with prompt examples)

Martech

Here is an example training prompt: “This GPT helps marketers at AI training and consultancy firms. The content is aimed at marketing directors. These directors want to use AI to improve business results. It also knows about machine learning, marketing analytics, and Agile Marketing. ChatGPT vs. Claude).

Angle 123
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Local search in 2024: Key trends and tactics for marketers

Search Engine Land

Based on the searcher’s intent, search engines strive to surface results that will meet the searcher’s need – in other words, content that will engage them and provide a great experience. This article discusses the top areas location-based businesses need to focus on in 2024 and key metrics to measure performance and success.

article thumbnail

Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Unlike conversion rate formulas that produce statistically significant results, the ROI of brand awareness is less obvious and quantifiable. Market share.

article thumbnail

Mastering Field Marketing: Strategies for Impactful Brand Presence

Veloxy

This guide cuts through the jargon, outlining how field marketing works, why it’s critical for your brand, and the steps to deploy these strategies effectively. Localized strategies are central to field marketing, allowing it to resonate with specific communities and regions. Managing a team is a considerable undertaking.

article thumbnail

The enterprise guide to elevating findability and ROI

Search Engine Land

It helps make informed decisions about resource allocation and ROI-focused marketing tactics. Within this segment, our focus centers on these key areas: Demographic trends. Market share – splitting by digital and non-digital. Refine the findability strategy to adapt to changing market dynamics.

article thumbnail

The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth 115