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Data-driven content: The key to connecting with healthcare consumers

Martech

At each step of this research for pharmaceuticals, health insurance and treatments, brands have an opportunity to build a relationship that will increase the likelihood of conversions. Consumers who need medical solutions set off on a robust fact-finding and vetting process long before they make purchasing decisions.

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Sales Velocity: The Complete Guide to Growing Revenue Faster

Veloxy

By optimizing your sales velocity, you can outpace your competitors by closing deals faster and capturing market opportunities swiftly. This agility allows you to stay ahead in a dynamic market and increase your market share. Sales Forecasting : Sales velocity provides valuable data for accurate sales forecasting.

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

If product marketing is figuring out what your product can do for your customer and the best way to relay that message, then brand marketing is how you execute it. For example, Slack has been able to steal market share from big dogs in business communication like Microsoft and Cisco.

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What Is Business Development?

The 5% Institute

Challenges in Business Development Competition and Market Saturation In highly competitive industries, gaining a competitive edge can be challenging. Business development professionals must devise innovative strategies to stand out from the competition and capture market share. Want To Close Sales Easier?

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Sales Mapping – Optimise Success

The 5% Institute

Whether it’s expanding into new markets, increasing market share, or improving sales efficiency, having well-defined objectives provides a clear direction for the sales team. Are there any specific industries that can benefit from sales mapping? Want To Close Sales Easier?

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What Is Enterprise OEM Software Licensing?

Sales Hacker

This requirement often arises when selling into specific verticals, such as finance, pharmaceutical, or government. Here are some initial questions that should be thought through when developing your go-to-market strategy: Which software verticals will gain the most value from your software?

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This day in search marketing history: February 10

Search Engine Land

Policy Change: Advertise Pharmaceuticals On Google AdWords 2010: Only VIPPS and CIPA certified pharmacies would be allowed to advertise and pharmacies could only target ads within their country. ComScore Releases January Search Numbers (Bing Gains) & Year In Review 2010: Meanwhile, Hitwise Announces January Search Market Share Numbers.