Hubspot

JUNE 3, 2022

Imagine not having to take other companies’ pricing strategies into account when deciding how much you’ll sell your products for — or being the company that sets the standard for pricing in your space. That's the premise behind a prominent pricing strategy known as price leadership. Types of Price Leadership.

Price 81

Price Market share Up-sell Follow-up 81

Hubspot

NOVEMBER 3, 2021

But as I touched on, regional markets are unique, and some are further or less accessible than others. In many cases, your pricing strategy needs to reflect that variability. That process — folding location-based considerations into your pricing strategy — is known as geographical pricing. Zone Pricing.

Price 87

Price Territory Manufacturing Agriculture 87

Hubspot

JUNE 22, 2022

Pricing is one of the trickier, more delicate processes almost every business has to deal with. Some companies try to match the ebbs and flows of demand for their products by leveraging something known as High-Low pricing strategy — a method that essentially pegs a product's prices to consumers' waning interest in it.

Price 80

Price Profit margin Entertainment Promote 80

Hubspot

NOVEMBER 6, 2019

With prices readily available online and in-store, it’s likely transactions are moving this way. However, companies employing the value-based pricing model need to think about what the answer to that final question would be, if they want to employ the strategy successfully. What is Value-Based Pricing? Analyze your customers.

Price 77

Price Sports Sell Product 77

Martech

AUGUST 6, 2024

It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. And the prices that Google can charge for their search-based advertising, that’s entirely based on the percentage of market share they have.

Non-Profits 137

Non-Profits Engineering Price Market share 137

Martech

AUGUST 6, 2024

Market share The Federal Trade Commission defines a monopoly as “conduct by a single firm that unreasonably restrains competition by creating or maintaining monopoly power.” Market share is the first thing courts consider when determining if a monopoly exists. How was that market share gained? That 89.2%

Commission 126

Commission Market share Engineering Launch 126

The Sales Hunter

NOVEMBER 2, 2012

You’re all set to increase your price and then you get cold-feet. The big reason a price increase doesn’t stick is due to a failure to have a plan everyone believes in. Again, this issue of confidence strikes both large and small companies, whether they have high market share or low market share.

Price 64

Price Pipeline Drivers/motivators Market share 64

Martech

MAY 17, 2024

Market share The Federal Trade Commission defines a monopoly as “conduct by a single firm that unreasonably restrains competition by creating or maintaining monopoly power.” Market share is the first thing courts consider when determining if a monopoly exists. How was that market share gained? That 89.2%

Commission 130

Commission Government Market share Engineering 130

Search Engine Land

OCTOBER 1, 2024

By displaying products, filters, reviews, pricing and more, Google is creating an Amazon-like experience without the need to visit a third-party site. He highlights: The long-standing competition between Google and Amazon for ecommerce market share. Included directly in the SERP experience are: Scrollable product images.

Retail 124

Retail E-commerce Price Engineering 124

Hubspot

OCTOBER 28, 2019

There are dozens of different pricing strategies you can use in your business, and one of the more unique options is the price skimming strategy. Price skimming is an approach to pricing your products that capitalizes on novelty, timeliness, exclusivity, and/or innovation. What is Price Skimming?

Price 60

Price Profit margin B2B Entertainment 60

SaaStr

JANUARY 1, 2024

So once you cross 3,500, let alone 10,000 — you’re starting to saturate most B2B markets. Your hitting 10%-20% market share or more, especially of your core customer base, and grow almost always slows at that point in SaaS.

Product 136

Product Cross-sell CRM Growth 136

Martech

JULY 25, 2022

More than half of consumers (56%) reported seeing instances of shrinkflation (reducing size or quantity of packaged goods without reducing the price) in food and groceries. S]top price gouging, stop being so greedy, explain why, stop changing the amount of food in the container, or changing the container to hold less. Its giant 23 oz.

Customers 111

Customers Price Market share Launch 111

SaaStr

AUGUST 19, 2020

Multiples and share prices are at all time highs. Not some tiny startup that might take years to get to material revenue or market share. Q: Which merger and acquisition trends, if any, do you expect to unfold in the next 12 months? I expect more mega-mergers: $2b-$10b+ deals.

Growth 128

Growth Price Market share Meeting 128

Martech

FEBRUARY 26, 2024

Competitive Landscape: Assess the competitive landscape to determine if there are strong competitors offering similar products or services at a lower price or with better features. Pricing Strategy: Evaluate your pricing strategy to ensure it aligns with the perceived value of your product in the market.

Price 124

Price Strategic planning Referrals Sales 124

ConversionXL

OCTOBER 7, 2021

Therefore, marketing strategies revolve around product price and promotion, with four possible options: 1. The rapid skimming strategy involves launching your product at a high price with high promotional costs. Slow skimming also involves launching your product at a high price, but instead with low promotion.

Product 142

Product Minimum Viable Product Price Launch 142

SaaStr

JUNE 18, 2021

Second, raise if the price is insane. If you are hot and you can get an incredible price (i.e., >=3x more than you are worth), just take it if you will need it later. So add discipline in burn to a crazy price, and you have a solution to ultimately skip half a funding (and dilution) round in VC financing. If it can, do it.

Finance 133

Finance Price Market share Start-ups 133

Martech

JULY 18, 2024

It’s all contributing to what I call “marketing analysis paralysis,” and you can recognize the signs and symptoms such as: Pushing priorities quarter after quarter leading to low employee morale as the development team’s work stalls, decreasing motivation and productivity.

Objectives and Key Results 124

Objectives and Key Results Government Strategize Launch 124

ConversionXL

OCTOBER 14, 2021

For example, if a significant portion of customers intend to repurchase simply because you offer the lowest prices, give less weight to brand loyalty in the final analysis. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Image source.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Salesforce

FEBRUARY 7, 2024

Figuring out the right way to price your products can be tricky. Whether you’re selling software or designer handbags, your pricing strategy has a big impact on your sales success. There are a lot of ways to go about it, but if you’re looking for simplicity, cost-plus pricing might be a good bet.

Price 52

Price Profit margin Manufacturing Retail 52

SaaStr

APRIL 10, 2024

Many in SaaS have found a way to drive their ACV and ARPU up over the past 18-24 months with price increases, more products, and more. Still, at this maturity, even a modest increasing in ARPU makes a difference, and pricing is up 4%. ARPU Up 4% at $139.38 But DropBox’s ARPU has stayed relatively flat the past few years.

Drivers/motivators 116

Drivers/motivators Price Contract Growth 116

Hubspot

JANUARY 8, 2016

Dynamic pricing has certainly been gaining traction in the online retail space. Popular in industries like hospitality and sports entertainment, dynamic pricing has led to the retail price tag's obsolescence in those industries. That's why dynamic pricing is a growing practice in online retail.

Price 53

Price Retail Customers A/B testing 53

Martech

NOVEMBER 20, 2023

Competition fuels innovation and helps keep prices low. Dig deeper: Adobe’s roadmap for B2B, CDP and product analytics Market share. Figma is the best-selling program in the collaborative design and prototyping category, according to 6Sense , with 33,185 customers and a 36.36% market share. Possible response.

Commission 124

Commission UX Government Market share 124

SaaStr

FEBRUARY 10, 2023

75%-90% of the time, enterprises have already made a tentative decision which vendor to choose before they pick up the phone or hit the Contact Me button or issue the RFP: In an established category, customers will pre-pick one of the Top 2–3 vendors based on brand, market share and research. Price rarely wins per se.

Negotiate 116

Negotiate Price Contact Prospecting 116

Martech

JULY 31, 2024

On the pricing front, advertisers experienced some relief as the cost-per-click (CPC) growth rate slowed to 12% year-over-year, following four quarters of accelerating CPC growth. Advertiser spending on Google search ads increased by 14% year-over-year, a slight deceleration from the 17% growth observed in the previous quarter.

Click Through Rate 126

Click Through Rate Retail Sports Growth 126

SaaStr

JANUARY 2, 2020

Second, you’ll likely 5x your market share over the next 5 years. At $10m ARR, very few of us have even 1% market share of our truly addressable market. Over the next 5 years at least, and probably much faster, you’ll 5x that market share. At least to 5%! Most of us do.

Market share 113

Market share Price Up-sell Sell 113

Force Management

DECEMBER 14, 2023

A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount.

Negotiate 134

Negotiate Education Market share Growth 134

Martech

SEPTEMBER 14, 2023

In my personal observations, successful alignment can produce more than double the revenue, even in challenging environments, than a major-sales, minor-marketing arrangement. Price and product are only two of many operational GTM levers. Many CEOs regret not prioritizing market share during periods of resiliency and growth.

GTM 136

GTM Market share Growth Technology 136

ConversionXL

FEBRUARY 6, 2019

Marketing led. Marketing-led strategies often scale more efficiently than sales-led strategies, but rising PPC costs—especially in established markets—can price-out startups in some channels. A marketing-led strategy requires strong communication and data-sharing between marketing and sales teams—true demand generation.

Product 124

Product Price Growth Campaign 124

SaaStr

APRIL 5, 2021

Once the players in a new market get pretty big themselves, they’ll ultimately most likely raise prices. Once sales and marketing gets to be all about the top line, you need to let some marginal customers just go, if for no other reason than holding on price. Limited M&A Opportunities, and Very Low Prices.

Price 102

Price Start-ups Up-sell Closing 102

Search Engine Land

OCTOBER 2, 2023

vs. Google antitrust trial has already unearthed troubling behavior from Google, including raising ad prices to meet revenue targets. With nearly 90% market share, Google is able to improve its search results and bottom line, Nadella said, and has nothing to do with product quality. share,” Nadella said. Why we care.

Angle 119

Angle Engineering Market share Launch 119

SaaStr

SEPTEMBER 9, 2024

When I look across my investment portfolio for past 11 years , the #1 issue I think isn’t pricing, or TAM, or making a terrible mishire, or competition. But you’ll know once things start to scale … and then, once things start to slow just a smidge due to crossing double digits market share in your core TAM. It will vary.

Cross-sell 121

Cross-sell CRM Growth Up-sell 121

criteria for success

NOVEMBER 10, 2021

It’s imperative to find out if other stakeholders share the same level of urgency. Here's an example of how to inquire about other decision makers: “Does John in Marketing share your level of urgency? Some examples of how to handle organizational politics: Leverage internal champions to negotiate your pricing on your behalf.

Negotiate 98

Negotiate Price Sales Trust 98

Pointclear

NOVEMBER 19, 2013

Market share gains of the clients under their watch, check. Knowledge of marketing automation and CRM system solid. What is your closing rate and average sales price?”. What CRM system do you have, and when will the marketing automation system be on line? Branding check ? Digital check ? Direct check ?

Presentation 101

Presentation Account management CRM Quota 101

Martech

JULY 3, 2023

Making marketing an afterthought When marketing is done incorrectly, you can severely injure your brand. When a brand is complacent about marketing, the energy needed to engage customers diminishes. As experiential muscles atrophy, you can see a loss of market share. What to do instead… It was a good attempt.

Go To Market 119

Go To Market GTM Strategize Growth 119

Hubspot

APRIL 14, 2021

During this stage, many businesses will conduct market research and competitor analyses. Market research will give you an understanding of what your industry looks like, like current trends, market share , and an overall sense of the playing field. Price: The price point at which you’ll sell to consumers.

Strategize 101

Strategize Price CRM Promote 101

Search Engine Land

APRIL 8, 2024

market share in the CRM space, according to technology researcher Gartner. In contrast, Salesforce and Adobe each command a 15% share. However, by leveraging Google’s cloud-computing resources, HubSpot could enhance its offerings and provide more competitive prices for customers. As of 2022, HubSpot holds a mere 4.9%

Customer Relationship Management 99

Customer Relationship Management CRM Relationship Management Engineering 99

SaaStr

MARCH 8, 2020

Except with Salesloft and Outreach both are winning in the same space , each with dominant market share. If you’re #2, you don’t need to necessarily cut your prices. 2 Can Go Down Market Easier. 2 often finds whitespace one market level below #1. Doing sort of kind of the same thing. As you should.

CRM 115

CRM Gaming Price Presentation 115