Hubspot

OCTOBER 6, 2020

So much about a SaaS products’ success hinges on a smart pricing model. Given this, developing a well-thought-out pricing plan is extremely important. Customers might opt-out of re-subscribing if they feel your prices are too high, but you also need to charge enough to keep your company afloat. What is SaaS Pricing?

Price 88

Price Product Objectives and Key Results Promote 88

Search Engine Land

SEPTEMBER 19, 2023

The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. For some queries, the tech giant may have even raised prices by as much as 10%, according to Google Ad executive, Jerry Dischler at the federal antitrust trial.

Price 142

Price Meeting Quota Engineering 142

SaaStr

MARCH 25, 2025

The “Give Away the Store” Pricing Strategy That Actually Worked Most SaaS founders I talk to are terrified of giving away too much value. built their own AI stack instead of relying on APIs, making this pricing sustainable. And they’re using product-led growth not just to acquire users, but to build better AI.

Meeting 96

Meeting Price Strategize Growth 96

Martech

JULY 31, 2024

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. YouTube was the only major platform that saw an increase.

Click Through Rate 115

Click Through Rate Retail Sports Growth 115

ConversionXL

OCTOBER 7, 2021

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline. How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. In this article, we’ll look at the different stages of the product lifecycle through the lens of marketing.

Product 142

Product Minimum Viable Product Price Launch 142

SaaStr

DECEMBER 19, 2024

Of Marketing. Of Product. Launch a truly great second product. All the best are now multi-product. Raising prices may or may not work for you. At least take market share. OK, this has been on our New Years list since inception, but its as true as ever. A great VP of Sales. Whats your #1 VP hole?

E-commerce 114

E-commerce Healthcare Promote Launch 114

ConversionXL

FEBRUARY 24, 2021

How do you remain relevant as your competition continues to gain more market share? As with most things in marketing and business, product innovation isn’t something that happens from a few meetings or putting together a polished slide deck. What is product innovation? . Image source ). Image Source ).

Product 139

Product Customers Objectives and Key Results Launch 139

ConversionXL

FEBRUARY 6, 2019

The classic graph for the product lifecycle is a sales curve that progresses through stages: a sharp rise from the x-axis as a product transitions from Introduction to the Growth phase; a sustained, rounded peak in Maturity; and a gradual Decline that portends its withdrawal from the market. What is product lifecycle marketing?

Product 124

Product Price Growth Campaign 124

Hubspot

APRIL 25, 2019

When Redbox entered the movie rental market in 2002, they led with an aggressively competitive price of $1.00/per It was drastically cheaper than Blockbuster’s rental prices of $2.99 This is an example of penetration pricing and the beginning of the end for Blockbuster. What is penetration pricing? Find out below.

Price 85

Price Gambling Retail Up-sell 85

Search Engine Land

NOVEMBER 6, 2023

New documents detail the alleged deceptive practices used to boost consumer prices by more than $1 billion including deliberately making Amazon search worse – a strategy reportedly approved by chairman Jeff Bezos. Raising prices for consumers. Consumers pay the price. Why we care. The impact of Junks Ads.

Price 102

Price Commission Retail User Experience 102

Hubspot

MARCH 9, 2021

Now, I'm going to go out on a limb and guess he wasn't talking about pinning down a pricing strategy for your business, but that quote still applies in that context — although maybe with a little less dramatic flair. Pricing objectives are an essential component to consider when pinning down an ideal price point.

Price 93

Price Strategize Service Market share 93

Hubspot

JUNE 26, 2019

Who helps create content that excites consumers about new and/or updated products, like the Volkswagen bus, to the point they want to buy them? Product marketers. So, what makes product marketing unique? How is it different from conventional marketing? Product Marketing vs. Conventional Marketing.

Product 101

Product Electricity Launch Price 101

Martech

DECEMBER 19, 2024

The example client I use for this tutorial is an immersive virtual event platform that offers 3D and interactive event technology; however, these prompts are built to apply to any industry, product or service.

Profit margin 110

Profit margin Clients Growth Technique 110

Hubspot

JUNE 3, 2022

Imagine not having to take other companies’ pricing strategies into account when deciding how much you’ll sell your products for — or being the company that sets the standard for pricing in your space. That's the premise behind a prominent pricing strategy known as price leadership. Types of Price Leadership.

Price 81

Price Market share Up-sell Follow-up 81

Salesforce

MARCH 13, 2025

Let’s say you’re launching a new product. You need to understand how big the market is in order to determine whether it’s worth the investment. This number exists in the form of total addressable market (TAM). TAM can also represent the total potential revenue from that market.

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

Salesforce

JULY 19, 2021

In conversation with Salesforce’s Gavin Patterson, Sievert shares how values and vision – and a deeply-entrenched customer-centricity – have taken T-Mobile from 20 million to more than 100 million customers, from a “single digit” market cap to more than $165 billion, and a 70% rise in stock price.

Market share 98

Market share Networking Technology Technology 98

Hubspot

NOVEMBER 3, 2021

But as I touched on, regional markets are unique, and some are further or less accessible than others. In many cases, your pricing strategy needs to reflect that variability. That process — folding location-based considerations into your pricing strategy — is known as geographical pricing. Zone Pricing.

Price 87

Price Territory Manufacturing Agriculture 87

Hubspot

JUNE 22, 2022

Pricing is one of the trickier, more delicate processes almost every business has to deal with. Some companies try to match the ebbs and flows of demand for their products by leveraging something known as High-Low pricing strategy — a method that essentially pegs a product's prices to consumers' waning interest in it.

Price 80

Price Profit margin Entertainment Promote 80

Hubspot

NOVEMBER 6, 2019

With prices readily available online and in-store, it’s likely transactions are moving this way. However, companies employing the value-based pricing model need to think about what the answer to that final question would be, if they want to employ the strategy successfully. What is Value-Based Pricing? Analyze your customers.

Price 77

Price Sports Sell Product 77

Hubspot

AUGUST 20, 2024

When we have too many choices, we end up less satisfied, even if the product is perfectly tailored to our needs. For companies with a wide range of products, use your website or marketing efforts to highlight what others in their situation have done. Which products are most popular? Which gets the best reviews?

Conversion 78

Conversion Customers Gambling B2C 78

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

Launch 96

Launch Product Non-Profits GTM 96

ConversionXL

JANUARY 18, 2022

Muun’s more well-known competitors had more features and better pricing. Both companies suffered from a fatal lack of marketing. To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. Brand vs product marketing: Friends or foe? Image Source.

Product 110

Product GTM Construction Launch 110

ConversionXL

OCTOBER 14, 2021

For example, if a significant portion of customers intend to repurchase simply because you offer the lowest prices, give less weight to brand loyalty in the final analysis. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Image source.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Martech

MAY 17, 2024

Market share The Federal Trade Commission defines a monopoly as “conduct by a single firm that unreasonably restrains competition by creating or maintaining monopoly power.” Market share is the first thing courts consider when determining if a monopoly exists. How was that market share gained? That 89.2%

Commission 119

Commission Government Market share Engineering 119

Force Management

DECEMBER 14, 2023

A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount.

Negotiate 136

Negotiate Education Market share Growth 136

SaaStr

APRIL 10, 2024

Many in SaaS have found a way to drive their ACV and ARPU up over the past 18-24 months with price increases, more products, and more. Still, at this maturity, even a modest increasing in ARPU makes a difference, and pricing is up 4%. But then growth slowed as it became, in many ways, just a single-product company.

Drivers/motivators 122

Drivers/motivators Price Contract Growth 122

Hubspot

SEPTEMBER 18, 2018

When more people started using the internet, connecting with each other, and buying products on it, the web became necessary to do everyday things, making the platform more valuable for current users and non-users. A product's or service's increase in value due to a surge in usage is called a network effect.

Networking 78

Networking Service Product Non-Profits 78

SaaStr

APRIL 5, 2021

And I told this VC that while I hadn’t used this particular competitive product directly really, that I’d bet some of it seemed slick. Once the players in a new market get pretty big themselves, they’ll ultimately most likely raise prices. Limited M&A Opportunities, and Very Low Prices.

Price 117

Price Start-ups Up-sell Closing 117

Martech

JULY 25, 2022

More than half of consumers (56%) reported seeing instances of shrinkflation (reducing size or quantity of packaged goods without reducing the price) in food and groceries. That’s 15% more than the next highest category, household products. “[S]top Their share of this spending is now at 21.6%, well ahead of 2019 levels.

Customers 104

Customers Price Market share Launch 104

Salesforce

MARCH 12, 2024

One of the easiest ways to keep tabs on your competitors is to watch their prices. Making regular price adjustments to match or undercut similar offerings in the same market is a common tactic used by companies of all types and sizes. It’s called competition based pricing. But this is not just about getting ahead.

Price 52

Price Profit margin Territory E-commerce 52

SaaStr

SEPTEMBER 9, 2024

When I look across my investment portfolio for past 11 years , the #1 issue I think isn’t pricing, or TAM, or making a terrible mishire, or competition. No the #1 issue ends up being waiting too long to truly go multi-product. They’re not truly multi-product. More here: When Should You Add a Second Product?

Cross-sell 122

Cross-sell CRM Growth Up-sell 122

Martech

NOVEMBER 20, 2023

Adobe’s $20 billion bid for cloud-based product design platform Figma is being hit with an antitrust complaint by E.U. Figma is the “clear market leader” in interactive product design tools, the report found , and Adobe is “one of its largest” rivals. regulators. Possible response.

Commission 113

Commission UX Government Market share 113

Martech

FEBRUARY 26, 2024

Prompt: Our product is loss-making for two years in spite of researched marketing plans. Answer: As a marketing expert, I understand that it can be frustrating when a product continues to be loss-making despite implementing researched marketing plans. What could be wrong?

Price 112

Price Strategic planning Referrals Sales 112

SaaStr

MARCH 8, 2020

Except with Salesloft and Outreach both are winning in the same space , each with dominant market share. It’s really hard to enter an established space with a 30% better product. But, #2 can win with just a 30% better product than #1, if #2 is already a leader and in the game. Doing sort of kind of the same thing.

CRM 129

CRM Gaming Price Presentation 129

Hubspot

JANUARY 8, 2016

Dynamic pricing has certainly been gaining traction in the online retail space. Popular in industries like hospitality and sports entertainment, dynamic pricing has led to the retail price tag's obsolescence in those industries. That's why dynamic pricing is a growing practice in online retail.

Price 53

Price Retail Customers A/B testing 53

Hubspot

DECEMBER 8, 2014

But the main point here is that each and every holiday season, we’re presented with a fresh array of “must-have” products, from toys and trinkets to consumer electronics. Now, some of these products go on to become store shelf staples, returning each and every holiday season while gaining (or at least, maintaining) market share.

Product 78

Product Manufacturing Retail Start-ups 78

Salesforce

FEBRUARY 7, 2024

Figuring out the right way to price your products can be tricky. Whether you’re selling software or designer handbags, your pricing strategy has a big impact on your sales success. There are a lot of ways to go about it, but if you’re looking for simplicity, cost-plus pricing might be a good bet.

Price 52

Price Profit margin Manufacturing Retail 52