High-Low Pricing Strategy: What It Is & How to Leverage It
Hubspot
JUNE 22, 2022
Pricing is one of the trickier, more delicate processes almost every business has to deal with. Some companies try to match the ebbs and flows of demand for their products by leveraging something known as High-Low pricing strategy — a method that essentially pegs a product's prices to consumers' waning interest in it.
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