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Competitive Pricing: The Secret to Winning More Deals

Salesforce

Enter competitive pricing. There are cases in which a business brings an entirely new product or service to the marketplace and is able to set prices as high as customers will tolerate. However, most companies are up against established rivals who compete on price. What you’ll learn: What is competitive pricing?

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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

This is especially important when introducing an innovative or entirely new product to the market, and it’s where value theory comes into play. For example, you might compete with a rival by focusing on lower pricing, introducing new products or features, or highlighting superior service. When it’s time, expand your TAM.

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Is Competition Based Pricing a Winning Strategy?

Salesforce

One of the easiest ways to keep tabs on your competitors is to watch their prices. Making regular price adjustments to match or undercut similar offerings in the same market is a common tactic used by companies of all types and sizes. It’s called competition based pricing. But this is not just about getting ahead.

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US Justice Department sues Google again, aims to dismantle its ad division

Search Engine Land

California, Colorado, Connecticut, New Jersey, New York, Rhode Island, Tennessee, and Virginia joined the DOJ in this lawsuit. Google’s advertising business has drawn criticism for its market positioning, as it operates on multiple sides of the market, giving it unique insight and potential leverage. in 2023.