ConversionXL

OCTOBER 7, 2021

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline. How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. In this article, we’ll look at the different stages of the product lifecycle through the lens of marketing.

Product 142

Product Minimum Viable Product Price Launch 142

Heinz Marketing

SEPTEMBER 17, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Staying ahead and achieving business success requires more than just a superior product or service. Effective marketing is the linchpin that connects businesses with their target audience, drives growth, and sustains competitive advantage.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Salesforce

JULY 27, 2021

Oana Munteanu, senior marketing consultant. “My My biggest blunder happened in my early days of marketing automation. I sent a product launch email prior to the actual launch date. What made it worse was that the customer was told about it midway through their speech at a conference, talking about that same product.

Market share 98

Market share Sports Launch Consult 98

Martech

JULY 31, 2024

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. YouTube was the only major platform that saw an increase.

Click Through Rate 115

Click Through Rate Retail Sports Growth 115

ConversionXL

FEBRUARY 6, 2019

The classic graph for the product lifecycle is a sales curve that progresses through stages: a sharp rise from the x-axis as a product transitions from Introduction to the Growth phase; a sustained, rounded peak in Maturity; and a gradual Decline that portends its withdrawal from the market. What is product lifecycle marketing?

Product 124

Product Price Growth Campaign 124

Search Engine Land

AUGUST 28, 2024

Google and Bing get a lot of attention, which you’d expect given both hold approximately 95% of the global search market share. For several years, I’ve been covering Yandex, Baidu and other search engines worldwide as they develop their search products with and without AI. Another key product in Baidu’s portfolio is Wenku.

Engineering 93

Engineering X-functional Real Estate Launch 93

Martech

JULY 18, 2024

Yes, AI can improve productivity, but that brings a whole new group of decisions to be made in how we use it, how it’s governed, etc. Competitors who move faster can capture market share and secure customers you could have had. This also creates a toxic work culture, which infects productivity across the board.

Objectives and Key Results 113

Objectives and Key Results Government Strategize Launch 113

Salesforce

JULY 19, 2021

When we make a big leap of faith in the customer, sometimes multiple billions of dollars of risk, we believe that they’ll invest back in us by choosing us and helping our market share grow. Talk to us about delivering customer-first service. We listen to them and make changes that they’ll appreciate.

Market share 98

Market share Networking Technology Technology 98

SaaStr

DECEMBER 19, 2024

Of Marketing. Of Product. Launch a truly great second product. All the best are now multi-product. At least take market share. OK, this has been on our New Years list since inception, but its as true as ever. The best way to get out of a hole is to hire a great VP. A great VP of Sales. Whats your #1 VP hole?

E-commerce 110

E-commerce Healthcare Promote Launch 110

Martech

SEPTEMBER 10, 2024

2nd day of US antitrust case The ruling came on the second day of the trial over charges the tech giant used its adtech and market share to exert monopolistic control of digital ad sales. The EU ruling comes just four days after the UK ruled “that Google is using anti-competitive practices in open-display ad tech.”

Market share 111

Market share Technology Technology Service 111

Hubspot

DECEMBER 17, 2020

Stores and websites aren’t a mishmash of products with no discernible organization for a reason. They also want to know they are in good hands when it comes to the product category they’re exploring — whether that’s kitchen tools, breakfast cereals, or winter coats. What is a product category? Fenty Beauty. Image source.

Product 101

Product Retail Sports Campaign 101

SaaStr

MARCH 25, 2025

Every meeting creates multiple potential new users because: Meeting notes are valuable to all attendees Sharing is a core part of the workflow Each share exposes new potential users to the product New users bring it to their own meetings This created a viral coefficient that drove growth with minimal marketing spend.

Meeting 94

Meeting Price Strategize Growth 94

Highspot

NOVEMBER 2, 2022

2, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced surging customer adoption and usage as companies leverage its capabilities to equip, train and coach reps, and analyze their programs to improve sales performance. SEATTLE, Nov. Resources: Highspot Careers.

Growth 98

Growth Product Customers Healthcare 98

Search Engine Land

SEPTEMBER 5, 2024

Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. But for others, product-based, keyword-focused campaigns aren’t necessarily your best strategy. But for others, product-based, keyword-focused campaigns aren’t necessarily your best strategy. We also separated brand and non-brand campaigns.

Territory 92

Territory Construction Agriculture Campaign 92

SaaStr

DECEMBER 11, 2024

Physicians on Doximity In vertical SaaS, don’t settle for 20% market share. 116% NRR Overall, 124% From Top Customers Doximity can only add so many more physicians to its network, with 80% share. It now sells 3 products, leading to 126% NRR from its top customers. #5. 5 Interesting Learnings: #1. 80% of U.S.

Profit margin 108

Profit margin Growth Networking Up-sell 108

Sales Hacker

FEBRUARY 7, 2025

The Startup Stage: Finding Product-Market Fit The startup stage is the foundation of any SaaS companys journey. During this phase, the primary focus is on building a product that meets a specific market need and ensuring that early users validate its core functionality.

Price 112

Price E-commerce Cross-sell Profit margin 112

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

Launch 96

Launch Product Non-Profits GTM 96

Hubspot

AUGUST 20, 2024

When we have too many choices, we end up less satisfied, even if the product is perfectly tailored to our needs. For companies with a wide range of products, use your website or marketing efforts to highlight what others in their situation have done. Which products are most popular? Which gets the best reviews?

Conversion 78

Conversion Customers Gambling B2C 78

ConversionXL

JANUARY 18, 2022

To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. Brand vs product marketing: Friends or foe?

Product 110

Product GTM Construction Launch 110

Sales Pop!

APRIL 25, 2022

Before internet usage became mainstream and competition was not high, potential customers of certain businesses would have to attend conferences to learn about the products being launched. However, now that there are more people are able to set up their own businesses, there is a struggle to gain market share.

CRM 230

CRM Pipeline Customer Relationship Management Sales 230

Heinz Marketing

JULY 19, 2024

Partnering with a specialized branding agency, they developed a comprehensive brand strategy that resonated with their target audience, resulting in a 40% increase in brand awareness and a 20% rise in market share over a year. Tools like Copy.ai

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Martech

NOVEMBER 13, 2024

For marketing leaders, this means demonstrating how their strategies contribute to broader business outcomes — whether through increasing customer lifetime value, enhancing market share or accelerating revenue growth.

Drivers/motivators 129

Drivers/motivators Growth Objectives and Key Results Strategize 129

Salesforce

MARCH 13, 2025

Let’s say you’re launching a new product. You need to understand how big the market is in order to determine whether it’s worth the investment. This number exists in the form of total addressable market (TAM). TAM can also represent the total potential revenue from that market.

Minimum Viable Product 98

Minimum Viable Product Strategic planning Territory E-commerce 98

Martech

APRIL 11, 2025

Were hearing a lot from these larger up-market customers within the SMB that theyre feeling just as overwhelmed with all of these changes, Angela DeFranco, VP and general manager of product for Marketing Hub, told MarTech. Still, three updates to Marketing Hub Enterprise target advanced marketers at larger SMBs.

Territory 78

Territory Government Account management Contact 78

Martech

DECEMBER 19, 2024

The example client I use for this tutorial is an immersive virtual event platform that offers 3D and interactive event technology; however, these prompts are built to apply to any industry, product or service.

Profit margin 109

Profit margin Clients Growth Technique 109

Search Engine Land

SEPTEMBER 26, 2024

These keywords represent the business’s core offerings across different markets and must consistently appear in search results. By centralizing data, you can spot market or regional trends to apply in other areas, adding value. By centralizing data, you can spot market or regional trends to apply in other areas, adding value.

Territory 86

Territory Technique Promote Presentation 86

ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Image source. Brand associations. Brand visibility.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Martech

SEPTEMBER 16, 2024

It might use martech to disrupt the status quo and capture market share quickly. Product marketing Role: Define the positioning and messaging of products or services. Sample goals: Launch two new product positioning campaigns, increasing market share by 10%.

Go To Market 62

Go To Market Objectives and Key Results A/B testing Territory 62

Force Management

AUGUST 31, 2023

Channel organizations are an often overlooked, but critical component to increasing market share for complex B2B sales organizations. During my time as VP of PTC’s Worldwide Channel Program, I leaned on a core formula : Productivity x Capacity = Growth.

B2B 150

B2B Market share Growth Product 150

Martech

DECEMBER 6, 2024

Lets explore how to implement this co-pilot approach across three essential marketing tasks: Crafting compelling blog posts. Let’s examine how AI can amplify your creativity and productivity and aid the human insight and strategic thinking of exceptional marketing. Nvidia is a market maker, not share taker.

Angle 124

Angle Objectives and Key Results Education Strategize 124

Force Management

DECEMBER 14, 2023

A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount.

Negotiate 136

Negotiate Education Market share Growth 136

Martech

MAY 17, 2024

Market share The Federal Trade Commission defines a monopoly as “conduct by a single firm that unreasonably restrains competition by creating or maintaining monopoly power.” Market share is the first thing courts consider when determining if a monopoly exists. How was that market share gained? That 89.2%

Commission 119

Commission Government Market share Engineering 119

Search Engine Land

SEPTEMBER 15, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google credits its 90% market share to being a superior platform (Sept. Googlers were told to be mindful of their language (Sept.

Government 137

Government Engineering Manufacturing Negotiate 137

SaaStr

JULY 15, 2022

If your market is say 100,000 potential customers — even if your “TTAM” is only 5,000 initial customers — then you have no market excuse not getting at least 10, 20, 100 or even 500 of them. If your product really matters. Because you’ve barely penetrated a huge market. ARR last quarter.

Growth 142

Growth Market share Up-sell Trust 142

Salesforce

NOVEMBER 19, 2024

So you’ve developed a great product, and you’re feeling confident about the value you’re bringing to market. There are cases in which a business brings an entirely new product or service to the marketplace and is able to set prices as high as customers will tolerate. Enter competitive pricing.

Price 52

Price Profit margin Territory Cross-sell 52

Highspot

OCTOBER 23, 2023

You’ve put months of hard work into developing your new product, and now it’s time for its much-awaited debut. However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year.

Launch 59

Launch Negotiate Product GTM 59

Partners in Excellence

JUNE 24, 2020

When we talk about business, we quickly get to talking about the numbers–revenue, profit, EBITDA, EPS, growth, market cap, market share, customer retention, customer satisfaction, headcount, productivity, inventory, cash flow, assets, liabilities, and on and on.

Quota 162

Quota Represent Pipeline Market share 162