ConversionXL

FEBRUARY 27, 2019

But, increasingly, the Apple hype-fests are a marketing—not a product—showcase. For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Yet while product launches are a risk, they’re not as risky as you think.

Launch 110

Launch Product Campaign Cold Call 110

ConversionXL

JANUARY 18, 2022

To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. Brand vs product marketing: Friends or foe?

Product 110

Product GTM Construction Launch 110

Martech

DECEMBER 6, 2021

As we examine more in-depth in our Consumer and Market Intelligence Report: Holiday Gifting 2021 , retailers should fold easily identifiable consumer behaviors into their strategic planning this holiday shopping season – and move these same concepts forward into 2022. Fig 1: Consumer sentiment word cloud.

E-commerce 106

E-commerce Retail Strategic planning Strategize 106

ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Bean , an outdoor goods retailer, as an example.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Martech

FEBRUARY 25, 2022

For brands, that means it’s still the place to launch products and connect with customers. That’s because consumers are already searching to buy these brands on Amazon, and sellers are waiting with steeply discounted inventory, generic alternatives and even knockoffs that will eat into the brand’s market share.

Launch 108

Launch E-commerce Transportation Retail 108

ConversionXL

SEPTEMBER 23, 2020

Consumer shopping behaviors have changed dramatically since the onset of the coronavirus pandemic, with ecommerce retailers seeing unprecedented growth in traffic and sales. While retail stores are slowly beginning to reopen, many consumers have made online shopping their new default. Some 71% of U.S. Some 71% of U.S.

Trust 125

Trust Retail Appointment Contact 125

Search Engine Land

MAY 19, 2023

Instacart remains a viable alternative for brands to promote products directly to consumers. In 2022, Google and Meta’s advertising market share dropped below 50%. The rise of retail media networks. And the company has updated its platform to attract more advertisers. The bigger picture.

Retail 94

Retail Advertising/ Marketing Networking Promote 94

Salesforce

APRIL 28, 2022

Rising inflation, geopolitical concerns, an energy crisis, and a continued supply chain disaster are plaguing the first half of 2022 and challenging retailers on many fronts. Let’s take a look at potential growth opportunities for retailers. We’re also starting to see a long-expected dip in consumer optimism.

Retail 98

Retail Cross-sell Sales Growth 98

Search Engine Land

DECEMBER 28, 2023

However, it was confirmed that Vidhya Srinivasan, who previously led product and engineering for ads, will take over leadership of the Ads team reporting to Google Senior Vice President Prabhakar Raghavan. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 116

Retail X-functional Launch Non-Profits 116

Martech

SEPTEMBER 19, 2022

Walmart’s marketplace media platform, Walmart Connect, is expanding and adding self-service, making it easier for advertisers and brands to promote products. This boosts products advertised in the Walmart marketplace to the top of search results. Dig deeper: Why we care about retail media networks. Search Brand Amplifier.

Service 98

Service Retail Launch Campaign 98

Hubspot

DECEMBER 8, 2014

But the main point here is that each and every holiday season, we’re presented with a fresh array of “must-have” products, from toys and trinkets to consumer electronics. Now, some of these products go on to become store shelf staples, returning each and every holiday season while gaining (or at least, maintaining) market share.

Product 78

Product Manufacturing Retail Start-ups 78

Search Engine Land

SEPTEMBER 13, 2023

Defending against ad-hijacking Counterfeit products erode a brand’s market share and compromise its reputation for quality and authenticity. In search marketing, counterfeiters may bid on keywords related to genuine products, diverting potential customers towards fake alternatives.

Commission 121

Commission Legal Campaign Retail 121

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

Martech

SEPTEMBER 22, 2021

retail alcohol sales shot up as much as 55%. So are sales of pandemic-boom products. Merchants must now try to keep as much of their newly gained customers but also focus on the traditional battleground: winning market share from competitors. Total pet industry revenue in 2020 hit a record $103.6

Non-Profits 104

Non-Profits Retail Campaign Market share 104

Martech

SEPTEMBER 6, 2022

iOS still dominates ad spend market share — here’s why. It’s helpful to look back at the impact of Apple’s App Tracking Transparency (ATT) privacy features on marketers’ ability to target iOS users. In the latter half of 2021, the iOS market share dipped below 30% by October 2021.

Market share 112

Market share CRM Campaign Retail 112

Search Engine Land

JANUARY 6, 2023

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. TikTok’s hold on the digital ad market more than doubled in 2022, while Amazon gained market share due to its ad business being able to target users by their purchases and browsing history.

Retail 86

Retail Advertising/ Marketing Market share Gaming 86

SaaStr

APRIL 19, 2023

And it indeed has strong market share there. They are strongest in retail, but also have a presence in restaurants as well. Selling a hardware + software + payments product to SMBs in a highly competitive space with low ARPUs … is hard. And perhaps the one we know second-best is Square. Not EBIDTA positive yet.

Retail 113

Retail Growth Up-sell Price 113

Martech

AUGUST 24, 2023

As we’ve seen in retail media networks (RMNs) , sellers with loyal customers and engaging experiences can drive more sales for advertisers when the buyer journey is managed intelligently. The trick is that every retailer and customer base is different, and new opportunities arise based on the retailer’s specific strengths.

Drivers/motivators 98

Drivers/motivators Real Estate Retail Networking 98

ConversionXL

NOVEMBER 9, 2021

This is a clever way of demonstrating how the product works. Memberstack reinforces credibility with a second use of the YCombinator logo, as well as a call-out to Product Hunt, another household name for the brand’s core audience. The copy used in the homepage header is free of jargon and product-related language. Image source.

Drivers/motivators 156

Drivers/motivators Objectives and Key Results A/B testing Conversion 156

Search Engine Land

FEBRUARY 10, 2023

If any of those sound familiar, I’m delighted for the chance to shed some light on a channel that can help you gain market share and drive incremental (and profitable) growth at a time when those are all at a premium. In this situation, affiliate links can team up with brand listings to claim extra real estate and market share.

Non-Profits 88

Non-Profits Real Estate Retail Commission 88

Search Engine Land

OCTOBER 9, 2023

There may have been business reasons for not making the connection, such as reducing the number of products sold on the site. The initial merger was the MVP (minimal viable product) and the migration will be released in phases. Still, they couldn’t sustain their growth, losing market share to Amazon and other online retailers.

Objectives and Key Results 97

Objectives and Key Results Retail Angle Engineering 97

Sales Hacker

JANUARY 12, 2021

Productivity: The growth pillar you should always manage [14:41]. Enabling productivity with new technology [20:10]. We talk about the rise of the CRO role, the integration of revenue operations, and of course, how to drive productivity. Mark has been in and around product marketing and sales for over 30 years.

Product 67

Product X-functional Retail Technology 67

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

X-functional 119

X-functional Customer Relationship Management CRM Relationship Management 119

Veloxy

JANUARY 23, 2024

Field marketing might be the answer. Through in-person experiences, product demos, and localized events, field marketing capabilities create authentic connections that resonate beyond traditional advertising reach. Localized strategies are central to field marketing, allowing it to resonate with specific communities and regions.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

ConversionXL

NOVEMBER 8, 2018

Alexa and Cortana use Bing, while Google products and Siri rely on Google search. Simple answers—like presidential dates of birth or, in the case of Amazon, product information—come from proprietary databases or informational sites like Wikipedia and Yelp.). Use natural language. Voice queries are typically longer than text queries.

B2B 100

B2B Manufacturing Retail Cross-sell 100

Hubspot

APRIL 25, 2019

Penetration pricing is a vigorous pricing strategy in which a business enters the marketplace offering their product/service at an extremely low price. These losses are viewed as a necessary sacrifice to gain market share and entice customers away from competitors. Turnover - This is especially key if you run a retail business.

Price 86

Price Gambling Retail Up-sell 86

Hubspot

FEBRUARY 17, 2013

With the growing demand for more sophisticated, automated, and farther-reaching ad services, a number of companies are making serious moves to give marketers what they want. The product will allow brands to create and run a variety of ads in a more automated and sophisticated manner, like they would on Facebook.

Launch 78

Launch Retail Networking Follow-up 78

Hubspot

AUGUST 27, 2020

If you’re using market penetration as a measurement, use the following formula to discover how much a product or service is used by customers compared to its total estimated market. Number of Customers / Target Market Size) x 100 = Market Penetration Rate. What is high market penetration?

Territory 101

Territory Campaign Growth Sports 101

Hubspot

AUGUST 24, 2020

Most companies do not have the resources to fight for a market share in numerous different spaces. Therefore, choosing a niche means you can focus on a specific market group with less competition. You can’t sell a product you don’t believe in, so starting with your passions and interests is paramount.

Niche 100

Niche Entertainment Retail Gaming 100

Search Engine Land

NOVEMBER 6, 2023

The commission alleges that sellers are now required to pay for advertising to reach Amazon’s large online shopper base, resulting in less relevant search results and higher-priced products for shoppers. By inundating its search results with paid ads, Amazon guides shoppers towards pricier products. online retail firms combined.

Price 102

Price Commission Retail User Experience 102

Search Engine Land

FEBRUARY 2, 2023

Google’s Shopping Campaign Expansion To Search Partners Is Gaining Traction 2016: Traffic from product listing ads on YouTube and third-party retailers and in image search began surging in Q4, Merkle data showed. Chrome’s Market Share Drops In January; Was It Due To Google’s Penalty?

Real Estate 88

Real Estate Retail Engineering Campaign 88

Search Engine Land

FEBRUARY 24, 2023

Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information. 2010: Google confirmed that they placed these ads and that they were always looking for ways to promote their products.

Negotiate 119

Negotiate Launch Electricity Networking 119

Hubspot

FEBRUARY 10, 2011

Make your product so good, so addictive, so ‘can’t miss,’ that giving customers a small, free taste gets them coming back with cash in hand.” Though only one of these substances is illegal, both organizations used product and marketing to develop a uniquely loyal following. "Emulate drug dealers.

Retail 78

Retail Networking Price Presentation 78

Search Engine Land

JANUARY 25, 2023

Insights from our 2017 holiday retail survey 2018: Holiday budgets rose across most platforms, plus what retail marketers did differently. Twitter planned to test a self-serve ad product later that year. Google Bulletin: Hyperlocal news, Nextdoor competitor or both? Report: Click Fraud Rate Drops to 19.1%

Objectives and Key Results 77

Objectives and Key Results Retail Real Estate Engineering 77

Search Engine Land

OCTOBER 10, 2023

The discipline of findability is centered around connecting the appropriate consumer with the suitable product or service, at the right moment and in the correct location – whether physical or digital. It prioritizes continuous tactic review for potential corrections and strategy evaluation to adapt to market or competitive changes.

Objectives and Key Results 101

Objectives and Key Results X-functional Intrinsic Construction 101

Hubspot

JANUARY 8, 2016

Dynamic pricing has certainly been gaining traction in the online retail space. Popular in industries like hospitality and sports entertainment, dynamic pricing has led to the retail price tag's obsolescence in those industries. Retailers are no longer inhibited by physical price tags that require time and employees to manually change.

Price 53

Price Retail Customers A/B testing 53

Search Engine Land

JULY 31, 2023

An HVAC company, hardware store, or real estate agent may not have the time, budget or capacity to roll out an exhaustive content marketing program that a B2B SaaS startup would implement to gain market share. This is where you have employees share your culture and how you differ from other employers.

Trust 80

Trust Territory Manufacturing Price 80