Sales Hacker

FEBRUARY 7, 2025

The Startup Stage: Finding Product-Market Fit The startup stage is the foundation of any SaaS companys journey. During this phase, the primary focus is on building a product that meets a specific market need and ensuring that early users validate its core functionality.

Price 113

Price E-commerce Cross-sell Profit margin 113

Martech

DECEMBER 6, 2024

Marketers can harness generative AI to enhance their capabilities while maintaining creative control and strategic oversight. Lets explore how to implement this co-pilot approach across three essential marketing tasks: Crafting compelling blog posts. His command of details in every aspect of his products and industry.

Angle 124

Angle Objectives and Key Results Education Strategize 124

Salesforce

MARCH 13, 2025

Let’s say you’re launching a new product. You need to understand how big the market is in order to determine whether it’s worth the investment. This number exists in the form of total addressable market (TAM). This number exists in the form of total addressable market (TAM).

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

Martech

DECEMBER 19, 2024

The example client I use for this tutorial is an immersive virtual event platform that offers 3D and interactive event technology; however, these prompts are built to apply to any industry, product or service.

Profit margin 110

Profit margin Clients Growth Technique 110

SaaStr

OCTOBER 27, 2023

Jason re-takes the stage in Part 2 of the series to answer questions about the right time is to invest in a new product line, building vertical vs. horizontal, multiples in 2024, and much more. When you have a lot of sub-use cases, it makes sense to go horizontal, but after two or three of them, the product can become weird.

Strategize 111

Strategize Growth Niche Quota 111

Martech

SEPTEMBER 16, 2024

The answer is in understanding the unique challenges and opportunities each function faces and positioning martech as a strategic enabler. The role of a martech COE in driving strategic alignment Every organization is different. It might use martech to disrupt the status quo and capture market share quickly.

Go To Market 62

Go To Market Objectives and Key Results A/B testing Territory 62

Highspot

NOVEMBER 2, 2022

2, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced surging customer adoption and usage as companies leverage its capabilities to equip, train and coach reps, and analyze their programs to improve sales performance. SEATTLE, Nov. Resources: Highspot Careers.

Growth 98

Growth Product Customers Healthcare 98

Hubspot

JUNE 26, 2019

Who helps create content that excites consumers about new and/or updated products, like the Volkswagen bus, to the point they want to buy them? Product marketers. So, what makes product marketing unique? How is it different from conventional marketing? Product Marketing vs. Conventional Marketing.

Product 101

Product Electricity Launch Price 101

ConversionXL

JANUARY 18, 2022

To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. Brand vs product marketing: Friends or foe?

Product 110

Product GTM Construction Launch 110

Gong.io

DECEMBER 5, 2022

It’s your job to lead your team through the trenches and give them direction so they’ll know which markets or territories to target and how best to attack. That’s why having a strategic sales plan is vital. What is a strategic sales plan? Strategic sales focus on relationship selling or using a consultative approach.

Strategize 62

Strategize Sales Quota Pipeline 62

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

Launch 96

Launch Product Non-Profits GTM 96

The 5% Institute

MAY 25, 2023

In today’s competitive business landscape, strategic sales play a vital role in achieving sustainable growth and maintaining a competitive edge. This article will explore the concept of strategic sales, its significance, and provide insights into developing and implementing a successful sales strategy. What is Strategic Sales?

Strategize 52

Strategize Growth Customer Relationship Management Relationship Management 52

ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Image source. Brand associations. Brand visibility.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Highspot

FEBRUARY 22, 2021

“Over the past year, sales enablement has emerged as a strategic imperative,” said Mark Kovac, Partner and head of Bain & Company’s Global B2B Commercial Excellence Practice. Highspot helps companies worldwide improve the performance of their sales teams by turning strategic initiatives into business outcomes.

Growth 129

Growth Strategize Sales Contact 129

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Search Engine Land

OCTOBER 17, 2023

It’s illuminating and produces many strategic ideas and content topics. These include: Product/business reviews SparkToro Reddit Analysis of your competitors’ owned media Standard SEO competitive research tools First, let’s review what SEOs should be using (with a couple of bonus use cases). SUBSCRIBE See terms.

Angle 117

Angle Strategize Strategic planning Territory 117

Martech

JULY 3, 2023

They shared our long-term GTM mindset and that helped to make them resilient through the pandemic. Well-strategized, thoroughly researched and carefully tailored GTM efforts provided greater operational advantages. Making marketing an afterthought When marketing is done incorrectly, you can severely injure your brand.

Go To Market 109

Go To Market GTM Strategize Growth 109

Highspot

OCTOBER 23, 2023

You’ve put months of hard work into developing your new product, and now it’s time for its much-awaited debut. However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year.

Launch 59

Launch Negotiate Product GTM 59

Martech

MAY 17, 2024

Considering today’s consumers spend more time researching brands — reading reviews, comparing products, listening to podcasts, seeing what trusted influencers say — than ever before, confusing earned media for crisis comms or writing a press release is a real problem. Earned media is, simply, the media coverage that you “earn” or garner.

Legal 115

Legal Launch Campaign Trust 115

SaaStr

JUNE 17, 2023

We’ll explain Jason’s take on the recent market fluctuations, highlighting major deals that shaped investment patterns and their effects on valuation trends. We’ll also examine how public markets currently influence the SaaS industry and unpack the elevated CIOs’ role in budgeting for SaaS products.

Growth 111

Growth E-commerce Profit margin Strategize 111

SaaStr

MAY 30, 2024

It’s an end-user-focused growth model where your product drives acquisition, activation, expansion, and retention. Because the end user starts using the product, often through a self-serve motion. You want customers to understand the product and pricing and start using it on their own. The last is product-led.

Cross-sell 122

Cross-sell Customers Pitch Drivers/motivators 122

Search Engine Land

SEPTEMBER 13, 2023

The convergence of search marketing and brand protection has emerged as a strategic imperative, ensuring not only the integrity of a brand but also its sustained growth and reputation. Defending against ad-hijacking Counterfeit products erode a brand’s market share and compromise its reputation for quality and authenticity.

Commission 121

Commission Legal Campaign Retail 121

Search Engine Land

MARCH 4, 2024

Adthena’s Local View gives interactive insight across any city, state, or Designated Market Area (DMA). Challenge 3: Compliance changes impacting the ability to grow effectively Financial services group Legal and General wanted to go beyond product-level marketing and improve their overall brand position.

Territory 115

Territory Market share Legal Strategize 115

Martech

SEPTEMBER 14, 2023

In my personal observations, successful alignment can produce more than double the revenue, even in challenging environments, than a major-sales, minor-marketing arrangement. Price and product are only two of many operational GTM levers. Many CEOs regret not prioritizing market share during periods of resiliency and growth.

GTM 129

GTM Market share Growth Technology 129

ConversionXL

DECEMBER 11, 2018

Recently, I designed a strategic marketing campaign for a company called Help Scout —a helpdesk software tool. Like Nike and MailChimp, Help Scout is in a crowded market; my campaign helped them stand out. My advice is to seek out those with the most knowledge of the theme, feature, product, or concept of your campaign.

Campaign 134

Campaign A/B testing Drivers/motivators Launch 134

Martech

OCTOBER 23, 2023

In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies. They emerged stronger, capturing a larger market share, while their competitors lagged behind. The result? The simple logic was visibility.

Finance 117

Finance Trust Market share Strategize 117

Smarter With Gartner

SEPTEMBER 12, 2021

The pandemic has sped up digital transformation as organizations fundamentally change their business models or product and service offerings and optimize existing activities. Given this, you may need to take lessons learned from IT peers and shift instead to a product-based view.

Finance 98

Finance Strategize Technology Technology 98

Martech

OCTOBER 3, 2023

Before agile marketing, sales team members would email individual marketers with one-off requests. Now, marketing work gets funneled through product managers versus everyone getting whatever people ask for. Marketers were wearing so many hats and doing so many projects that agile was a lifesaver,” said Aycinena.

Manufacturing 115

Manufacturing Finance Strategize Start-ups 115

Veloxy

JANUARY 23, 2024

Field marketing might be the answer. Through in-person experiences, product demos, and localized events, field marketing capabilities create authentic connections that resonate beyond traditional advertising reach. In addition to immediate perks, product sampling and demonstrations may strengthen brand loyalty.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Martech

FEBRUARY 26, 2024

Prompt: Our product is loss-making for two years in spite of researched marketing plans. Answer: As a marketing expert, I understand that it can be frustrating when a product continues to be loss-making despite implementing researched marketing plans. What could be wrong?

Price 112

Price Strategic planning Referrals Sales 112

Heinz Marketing

AUGUST 28, 2023

Similarly, tools like social media platforms, marketing automation, and data analytics are powerful allies, but they are most effective when harnessed in alignment with a strategic direction, creating the ability to optimize them to their fullest potential. Are they market leaders, challengers, or niche players?

B2B 95

B2B Objectives and Key Results Click Through Rate Strategize 95

Heinz Marketing

OCTOBER 25, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing After perfecting your product and redefining your brand and message, it’s time to go-to-market. As all hardened marketers know, no plan survives its first contact with reality. Just remember that the goal is a well-executed go-to-market strategy.

Go To Market 122

Go To Market Launch Follow-up Strategize 122

Martech

OCTOBER 14, 2022

They blend technology with traditional marketing capabilities while thriving in a chaotic, ever-changing environment and masters of creating demand. Once separate from other executives, CMOs are now part of the C-suite and can help you achieve strategic goals. Marketing consultants have their place but are quite different than CMOs.

Non-Profits 121

Non-Profits E-commerce Strategize Consult 121

Heinz Marketing

NOVEMBER 19, 2020

Most products and services sure as hell aren’t going to end racism, homophobia, Islamophobia, etc. Therefore, I believe companies that are actively marketing to specific ethnic and cultural groups should commit to a couple of things. With a fine-tuned multicultural market entry strategy in place, growth is undeniable.

Campaign 112

Campaign Launch Market share Technology 112

Heinz Marketing

SEPTEMBER 10, 2020

as senior leaders elevate digital as a strategic priority, they can look to B2C companies and industries for inspiration.” Rollover effects to showcase products. Interactive product image carousels controlled by the email recipient. Interactive email elements that drive engagement. Animated buttons and CTAs.

B2B 120

B2B B2C Gaming Campaign 120

Hubspot

MARCH 9, 2021

You need to have firm goals in mind when you price your product or service — some direction that can inform smarter, more incisive, more effective strategic choices. What you charge for a product or service can't be chosen indiscriminately. Maximizing retention is a popular pricing objective. Maximizing Profit.

Price 93

Price Strategize Service Market share 93

SaaStr

APRIL 26, 2022

We want to grow revenue; we want to grow market share; we want to deepen wallet share. Your market model will guide your leadership model. For example, if you have a high sales velocity, low ACV, and your company growth is product-led, you should hire your CMO first. That’s what gets us motivated.”. Key Takeaways.

GTM 97

GTM Networking Strategize Growth 97