Sales Hacker

FEBRUARY 7, 2025

The Scaling Stage: Building Market Leadership The scaling stage is where a SaaS company seeks to solidify its position as a market leader. By this point, the product has proven its value, and the company has achieved significant traction in the market.

Price 111

Price E-commerce Cross-sell Profit margin 111

Search Engine Land

SEPTEMBER 11, 2023

Bidding based on potential customer value Source: Think with Google Upgrading from a conversion-based to a value-based strategy represents a shift from optimizing for the highest number of conversions to prioritizing the most valuable customers, according to Ginny Marvin , Ads Product Liaison at Google.

Profit margin 134

Profit margin Objectives and Key Results Campaign Conversion 134

ConversionXL

SEPTEMBER 20, 2018

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. If you currently use a sales-led GtM, a competitor with a more efficient customer acquisition model can deliver a more affordable price tag and steal your market share. Image source ).

Go To Market 289

Go To Market GTM Profit margin Education 289

Sales Hacker

JANUARY 13, 2021

The OEM is gaining scale, more customers – and giving up higher profit margins that could be obtained by going direct to customers. The critical questions in the got to market (GTM) analysis are: Will the OEM channel cannibalize some of my customers? The number of your customers that are using your software will grow.

GTM 88

GTM Negotiate Profit margin Contract 88

Lead Fuze

JANUARY 1, 2022

This will allow them access to leverage and customer base as well as providing major discounts off list price in exchange for giving up higher profit margins that could be obtained by going direct with customers. The benefits of a larger customer base outweigh the negatives from lower profit margins. OEM sales cycle.

Negotiate 52

Negotiate Profit margin Contract Price 52