ConversionXL

OCTOBER 14, 2021

NPS (Net Promoter Score) and CSAT (Customer Satisfaction Score) are both methods of quantifying customer sentiment and satisfaction. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. NPS & CSAT. Image source.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Hubspot

NOVEMBER 3, 2021

No two regional markets are the same. Tapping into multiple regional markets means diversifying your revenue stream and potentially bringing on a wider range of customers. But as I touched on, regional markets are unique, and some are further or less accessible than others. Zone Pricing. FOB Origin Pricing.

Price 87

Price Territory Manufacturing Agriculture 87

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy. Image source.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Hubspot

AUGUST 27, 2020

Understanding Market Penetration. A company can use market penetration at the industry level to review potential for specific products or services or on a smaller scale as a way to gauge the market share of a product or service. It offers insight into how the market and your customers view your product or service.

Territory 101

Territory Campaign Growth Sports 101

Hubspot

SEPTEMBER 27, 2016

Typically a marketing guild is formed by one or two marketers who invite marketers at other businesses with similar customers to join them. For example a mortgage broker, a custom home builder, and a real estate agent could work together to create a marketing guild focused on homeowners in their region.

Real Estate 78

Real Estate Territory Represent Up-sell 78

Sales Hacker

AUGUST 7, 2020

Their planning timeframe is this quarter , whereas enterprise is more concerned with this year and the next, and they judge their success by quarterly increases in earnings per share. They will often sell to as many customers as possible to quickly capture market share, rather than spending time on pre-sale activities.

Start-ups 105

Start-ups Non-Profits Territory Sales 105

Sales Hacker

DECEMBER 3, 2019

Data-driven marketers aren’t playing to win a hand or two. They’re playing to grow market share. Inaccurate sales commissions paid in arrears, along with unfair territories, drive attrition — but replacing sales reps is disruptive and expensive. Use data to show sales reps their commissions in real time. The Data Is In.

Commission 110

Commission Territory Sales Market share 110

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

Search Engine Land

DECEMBER 13, 2022

Aside from search traffic, keyword difficulty is an important indicator since it specifies how competitive your keywords can be in various languages, regions and language fusions. Content for promotion. To build valuable partnerships, it's crucial always to adjust your approach to the customs of the individual market.

Territory 97

Territory Networking Campaign Launch 97

The 5% Institute

MAY 24, 2023

It enables sales teams to understand the geographical distribution of their customer base, target markets, and sales territories. Enhanced Sales Team Collaboration Sales mapping promotes collaboration among team members by providing a centralized platform for sharing and analysing sales data.

Territory 52

Territory Objectives and Key Results Sales Represent 52

Closer's Coffee

JUNE 19, 2019

Many organizations “promote” their best seller to a sales management position. On the other hand, hire an incompetent, non-progressive thinker, and you end up with turnovers, lost accounts, a poor reputation, and declining market share within your industry. Companies need great sales managers.

Non-Profits 74

Non-Profits Cross-sell Territory Drivers/motivators 74

Hubspot

MARCH 25, 2020

Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. There are multiple avenues to communicate through during a product launch — ads, social media, PR, and blog promotion, to name a few. Are you bringing your product up to par for the market you're in?

Launch 101

Launch Product Contact Follow-up 101

Hubspot

JUNE 14, 2022

The company offers flight prices that consistently and significantly undercut what other airlines in the region are willing to charge. But a lot of the time, a fast follower that emerges onto the scene with a competitive advantage of its own can overtake a first mover's market share — even when it starts from behind.

X-functional 78

X-functional Entertainment Territory Price 78

Martech

AUGUST 2, 2023

Brands and influencers did, however, rush to stake a claim in the new social territory. “Maybe they don’t get 50% market share; maybe it’s 10% and that’s still enough to create impact and engagment.” Brands get early engagement on Threads But are they getting engagement? .

Entertainment 98

Entertainment Launch Territory Sports 98

PandaDoc

APRIL 25, 2023

The plan also includes a timeline for product development and launch , pricing strategies, promotional campaigns, and sales targets for the first year. This plan includes specific tactics for each channel, including promotional campaigns and pricing strategies that are tailored to the target customer segments.

Territory 52

Territory Objectives and Key Results Teamwork Customer Relationship Management 52

Hubspot

OCTOBER 16, 2017

The more variables you introduce to a sales comp plan, the likelier you are to unintentionally promote competing behaviors. Perhaps you’re trying to build market share or attract the top 20 logos in your industry. Shifting product and/or distribution costs, rebates, and territory changes can make calculating this extremely hard.

Commission 101

Commission Quota X-functional Non-Profits 101

Heinz Marketing

AUGUST 28, 2023

Consider your strategy as the map to navigate uncharted or challenging territory. Market Share and Positioning: Research their market share, position, and reputation within the industry. Are they market leaders, challengers, or niche players? Target Audience : Determine who their primary target audience is.

B2B 88

B2B Objectives and Key Results Click Through Rate Strategize 88

The 5% Institute

JUNE 27, 2023

Objectives should be aligned with the overall business strategy and encompass both quantitative targets, such as revenue or market share, and qualitative goals, such as customer satisfaction or product knowledge. They should be based on historical data, market conditions, and individual territories or accounts.

Objectives and Key Results 52

Objectives and Key Results Territory Quota Drivers/motivators 52

Highspot

FEBRUARY 14, 2024

A well-crafted sales and marketing plan is indispensable for the success and growth of any company, whether it’s a startup, small business, or enterprise. This plan serves as a roadmap, outlining clear objectives, targeted customer segments, and actionable tactics to drive sales and promote brand awareness.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Sales 52

Highspot

FEBRUARY 14, 2024

A well-crafted sales and marketing plan is indispensable for the success and growth of any company, whether it’s a startup, small business, or enterprise. This plan serves as a roadmap, outlining clear objectives, targeted customer segments, and actionable tactics to drive sales and promote brand awareness.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Sales 52

Hubspot

MARCH 2, 2015

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? Now, onto market share.

Electricity 78

Electricity Follow-up Cross-sell Market share 78

PandaDoc

SEPTEMBER 19, 2023

Evaluate the competitive landscape Assess the competition within each vertical market you are considering. Evaluate the number and strength of competitors, their offerings, market share, and the level of saturation. Pro tip: Paid promotion of the content may be highly reasonable.

Niche 52

Niche Cross-sell Price Referrals 52

Lead Fuze

JULY 5, 2023

Understanding how to motivate your sales team is crucial for any business aiming to increase market share and achieve its sales goals. Finally, we’ll cover the importance of collaboration over competition and promoting mentorship within your organization. Promote the Go-Getters: Forget seniority.

Drivers/motivators 52

Drivers/motivators Technique Teamwork Commission 52

PandaDoc

AUGUST 23, 2024

Scope Encompasses sales, marketing, customer success, and sometimes finance operations. Concentrated on the sales function, including tasks such as forecasting, territory management, and performance tracking. Sales process optimization, sales forecasting, territory management, implementing sales technologies, and performance tracking.

Strategize 52

Strategize Contract Territory CRM 52

Sales Hacker

JULY 24, 2018

So coming off of a really great year, I received a double promotion to a regional manager level. A strategic pain is, “Hey, I’m losing market share to my chief competitor because my organization moves slower.” It’s like a first level VP. But I just jumped into the role and ran at it.

Negotiate 46

Negotiate Strategize Sales Pipeline 46

Highspot

OCTOBER 23, 2023

When executed effectively, it can lead to a significant uptick in sales, expanding the business’s market share and revenue streams. Seamless collaboration among teams ensures that the product’s introduction to the market is smooth and covers all angles from promotion to post-purchase support.

Launch 59

Launch Negotiate Product GTM 59

The Lost Book of Sales

JULY 12, 2021

And by focusing our entire might on such a small territory, we greatly increase our odds of immediate success. Being sales vs. market driven when crossing the chasm We do not have, nor are we willing to adopt, any discipline that would ever require us to stop pursuing any sale at any time for any reason.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

ConversionXL

JULY 10, 2019

Some content marketers have it “easy,” working in highly visual industries (e.g. That simplifies content creation and link building compared to, say, trying to promote niche B2B software. To find out, I ran a study to benchmark content marketing performance for 500 SaaS companies. Takeaway: Self-promotional content can work.

Technique 125

Technique Promote Presentation Education 125

Search Engine Land

MARCH 9, 2023

Also on this day Russia-based advertisers can no longer reach global audiences on Google properties and networks 2022: This policy change took widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia. and an increase in mobile web usage. Wolfram Alpha To Challenge Google?

E-commerce 87

E-commerce Territory Engineering Networking 87

Search Engine Land

JANUARY 3, 2023

2021: Google launched Question Hub in regions where the company found it did not have enough content in its search index to answer searchers’ questions. (On 2007: Google Calendar increased its market share by a paltry 333% between June 2006 and December 2006. From Search Marketing Expo ( SMX ). publishers.

Launch 84

Launch Engineering Drivers/motivators Territory 84

SaaStr

SEPTEMBER 13, 2020

Still has some market share to go, but is providing a fantastic offering that many of you benefit from. If you think of this in the context of software, it’s particularly powerful because for years, we’ve been seeing the visionaries out there promoting this transition. It is staggering.

Non-Profits 92

Non-Profits Strategize Trust Growth 92

Hubspot

NOVEMBER 30, 2012

Just a few weeks ago, we looked at the ins-and-outs of Facebook's new Global Pages -- a platform for brands to easily share region-specific content with international markets. Even if your company is marketing to other regional companies, consider their global customers as if they were your own. 6) McDonald's.

Territory 78

Territory Trust Consult Drivers/motivators 78

Hubspot

AUGUST 29, 2024

I’ve seen how Klue’s AI-driven platform helps sales professionals stay ahead of market trends, understand competitor strategies, and identify new opportunities within their territory. Joining a new team or taking on a new territory or industry assignment requires a fair amount of planning and research.

Territory 45

Territory Sales Up-sell Pipeline 45

Salesforce

MARCH 12, 2024

Conduct market analysis Conduct a thorough analysis of your competitors, including their pricing models, market share, and target audience. You can use market research surveys, competitor analysis software, and industry reports to glean knowledge. This can increase your sales and market share simultaneously.

Price 52

Price Profit margin Territory E-commerce 52