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Is it time to rethink your Google Ads strategy?

Search Engine Land

The account was set up by region, and each ad group housed thousands of product-focused keywords. Organizing the account by region might have made sense at one time. It had expanded the regions it served to encompass most of the U.S., yet all of its advertising focused on its “old” territory. But the company had changed.

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5 ways to scale global search management

Search Engine Land

The complexities of managing SEO across different regions, languages and market conditions add layers of challenges, many of which fall outside the direct control of local SEO teams. Finding opportunities that can be leveraged in other markets is even more challenging.

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What Is Market Share & How Do You Calculate It?

Hubspot

You might be thinking, "What does this have to do with market share?". If three of those bags were my sister's goldfish, that would mean that she had a 30% market share of my goldfish. Put simply, that is market share. But how does that impact marketers? What is Market Share?

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A co-pilot approach to genAI (with prompt examples)

Martech

Start your research journey with broad, open-ended questions that help map the territory. For instance, asking, “What do you know about the use of AI to improve marketing analytics?” > We’re not trying to take any share from anybody. Nvidia is a market maker, not share taker.

Angle 124
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The Secret to Global Sales Expansion in Uncertain Times

Sales Hacker

If you are seeing additional demand from a particular region based on in-bound leads or media mentions, don’t miss an opportunity to capitalize on that interest. The hard questions: No plan is without its faults, and no sales expansion is without its fair share of roadblocks. “Be Quick but Don’t Hurry” – John Wooden.

Territory 113
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Mastering Field Marketing: Strategies for Impactful Brand Presence

Veloxy

The Role of Field Marketing Field marketing distinguishes itself from other strategies through its dedication to crafting unforgettable experiences for customers, often referred to as experiential marketing. Localized strategies are central to field marketing, allowing it to resonate with specific communities and regions.

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12 Essential Media Planning Tools

Hubspot

Companies that invest effort in choosing the right platforms for the sake of customer acquisition and retention -- and the right messages to promote on them -- are engaging in media planning , which has become a requirement for organizations hoping to reach their audiences across multiple channels. name a few. It has an average of 3.1

Territory 101