Search Engine Land

AUGUST 1, 2024

When it comes to keyword strategy, site owners should continue tracking queries for popular topics, paying attention to how the brand is represented in terms of market share, brand voice and informational accuracy. As always, answer questions with helpful content. E-A-A-T is paramount.

CTR 88

CTR Click Through Rate Engineering Legal 88

Sales Hacker

FEBRUARY 7, 2025

The Scaling Stage: Building Market Leadership The scaling stage is where a SaaS company seeks to solidify its position as a market leader. By this point, the product has proven its value, and the company has achieved significant traction in the market.

Price 111

Price E-commerce Cross-sell Profit margin 111

Search Engine Land

SEPTEMBER 26, 2024

These keywords represent the business’s core offerings across different markets and must consistently appear in search results. If all markets share a common template, there’s less need for individual audits, allowing budgets to be allocated to unique market needs instead.

Territory 86

Territory Technique Promote Presentation 86

Partners in Excellence

JUNE 24, 2020

When we talk about business, we quickly get to talking about the numbers–revenue, profit, EBITDA, EPS, growth, market cap, market share, customer retention, customer satisfaction, headcount, productivity, inventory, cash flow, assets, liabilities, and on and on.

Quota 162

Quota Represent Pipeline Market share 162

Search Engine Land

APRIL 17, 2024

That figure represents a $4.4 Search continues to own the largest market share of advertising – 39.5%, but that is down from 40.2% billion increase over 2022. Why we care. Paid search becomes more expensive and challenging every year, with less transparency. Paid search is still king. in 2022 , 41.4% in 2021 and 42.2%

Represent 104

Represent Growth Market share 104

Martech

NOVEMBER 20, 2023

Dig deeper: Adobe’s roadmap for B2B, CDP and product analytics Market share. Figma is the best-selling program in the collaborative design and prototyping category, according to 6Sense , with 33,185 customers and a 36.36% market share. Possible response. Other governments looking at the deal.

Commission 113

Commission UX Government Market share 113

Search Engine Land

SEPTEMBER 15, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google credits its 90% market share to being a superior platform (Sept. ” Google calls its competition ‘inferior’ (Sept.

Government 137

Government Engineering Manufacturing Negotiate 137

Martech

NOVEMBER 16, 2022

Internal teams are misaligned on strategy, as competitors win more market share and customers continue to churn. If you’re in the business of marketing software, this represents further value from one of the leading software review sites. Customer sentiment metrics including comparisons with competitors.

Launch 117

Launch GTM Territory Represent 117

Martech

DECEMBER 8, 2023

When done correctly, it represents an intricately woven tapestry of interconnected touchpoints that move people emotionally and intentionally. If you’re goal is to capture the largest market share for your product, for example, you need to identify objectives that help establish your company as the industry leader.

Electricity 139

Electricity Represent Niche Campaign 139

Hubspot

MARCH 10, 2021

As a marketer, share of voice is important because it helps you understand how well your brand is performing against the competition. Below, let's review everything you need to know about share of voice. You can calculate share of voice for organic traffic and social media, in addition to paid advertising.

Market share 101

Market share Represent Campaign Conversion 101

Search Engine Land

NOVEMBER 6, 2023

Amazon represents nearly 20% of U.S. search advertising share and $12 billion in ad revenue in Q3 2023 alone. The campaigns are display-only (for now), but they still represent a huge opportunity for engagement. Amazon provides an audience market share preview.

Lead generation 102

Lead generation Represent Campaign Legal 102

Hubspot

OCTOBER 27, 2010

Instead of entering an existing industry and fighting for market share, create a brand new industry. In Kim and Mauborgne's metaphor, a red ocean represents existing and competitive industries where lots and lots of people are fighting for limited market share; picture sharks in a feeding frenzy.

Represent 75

Represent Consult Campaign Engineering 75

Highspot

FEBRUARY 22, 2021

In 2020, Highspot connected more than three million salespeople, channel partners, services reps and customers in digital sales experiences, representing a 100 percent increase in platform usage from 2019.

Growth 129

Growth Strategize Sales Contact 129

Search Engine Land

MAY 7, 2024

So much of the commentary has been from early adopters in the tech and SEO community and we’re not exactly representative of how the rest of the world will use this,” said Natasha Burtenshaw-deVries , director of organic growth, Flywheel Digital, in the report. In-house and agency. 35% for keyword research. 23% for auditing pages.

Represent 94

Represent Market share Growth 94

Sales Hacker

OCTOBER 21, 2021

Diversity is a hot topic in many workplace environments, and there seem to be many inclusion initiatives to help diversify the job market. While it may look like an issue of the past, women, who represent half of the world’s population, weren’t allowed the full benefits of work until the 1960s.

Represent 120

Represent Education Sales Up-sell 120

Veloxy

JANUARY 23, 2024

These include: A degree in marketing or business administration Excellent verbal and written communication skills Strong sales and customer service skills Knowledge of marketing strategies They also need to receive comprehensive training to hone their skills and enhance their effectiveness in the field.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Cerebral Selling

OCTOBER 5, 2020

While these messages intentionally do not invoke the features and functions of the products or services they are meant to represent, their purpose is to capture the imagination and interest of the buyer by invoking the specter of the problem and related emotion the customer experiences. Men want to dress well, but they hate to shop.

Drivers/motivators 130

Drivers/motivators Entertainment Manufacturing High impact 130

Highspot

NOVEMBER 2, 2022

Over the last year, Highspot connected more than 12 million salespeople, channel partners, services reps and customers in digital sales experiences, representing a 50 percent increase in platform usage from the previous year. SEATTLE, Nov. Companies are under pressure to not only protect the bottom line, but to achieve more with less.

Growth 98

Growth Product Customers Healthcare 98

Anthony Cole Training

JULY 17, 2010

Sales Representative (5). Sales Representatives (3). Questions about profit, shareholder value, market value and market share are the things that presidents concern themselves with not how many power units does the company have. Sales Manager (2). sales metrics (7). sales people (8). sales pipeline (1).

Sell 120

Sell Objectives and Key Results Drivers/motivators Up-sell 120

Search Engine Land

OCTOBER 4, 2022

Lone Rangers represent a no-downside opportunity to reduce wasted spending on terms where you don’t face competition. To prevent you from a) wasting budget or b) losing market share. The tool automatically deactivates and reactivates bidding to ensure full optimization of brand clicks and market share.

Represent 85

Represent Engineering Market share Gaming 85

Martech

JANUARY 5, 2022

Further, B2B and B2C marketing share plenty of common aspects. Most marketing departments need websites, analytics, marketing automation, CRMs, and many other major types of systems. For instance, should we indicate which type of marketing we work in? Similarities between B2B and B2C.

B2C 113

B2C B2B Real Estate Education 113

Hubspot

MAY 6, 2014

Samsung has made a huge advertising push around mobile phones in the past couple of years, which has paid off in ever-increasing market share. Ace Metrix bases its results on a survey of 500 people who are "representative of the U.S. The most recent data from IDC shows Samsung now has 30% market share, twice that of Apple.

Represent 78

Represent Market share Product 78

Search Engine Land

APRIL 11, 2024

Performance Max is intended to serve alongside traditional campaigns and represents transactional intent. Asset groups should represent different creative stemming from a different product/service/persona. If you do this, you will want to pause branded search campaigns as that will represent a cannibalization risk.

Campaign 105

Campaign Represent Networking Conversion 105

Search Engine Land

NOVEMBER 10, 2022

This represents about 18% of the total population of the United States as of the 2022 Census. Viewed another way, that 61 million figure would represent the entire population of the countries of South Africa or Italy. Although dozens exist, the two most popular overlays by market share are UserWay and accessiBe.

Legal 96

Legal UX Represent Technology 96

Martech

FEBRUARY 2, 2024

Unsurprisingly, most of the prompts MarTechBot fielded were focused on a variety of marketing-related topics. Here are the common themes and representative prompts from MarTechBot users: Theme No. 1: General marketing. Universal marketing challenges were the catalyst for most of these queries. Click to expand.

Technology 109

Technology Technology Launch Represent 109

Search Engine Land

FEBRUARY 7, 2023

With such a promising prospect, let’s look at Microsoft Ads (or Bing Ads, as most PPC marketers still fondly call it) in relation to Google – including advantages, disadvantages, and opportunities for the platform to make some gains in market share.

Construction 84

Construction B2B Networking Engineering 84

Martech

JULY 25, 2022

Cutbacks in marketing investments often backfire. They can retard the velocity of sales, stunt the company’s brand development, jeopardize relations with customers and create opportunities for competitors to gain market share. The dawn of digital media promised a brighter future.

B2C 106

B2C Government Technology Technology 106

ConversionXL

DECEMBER 9, 2020

With the recent launch of GA4 , it’s clear that Google will continue to go after the market-share of popular paid analytics and testing tools—it’s difficult to compete against one of the world’s biggest brands and the price of free. Optimizely and VWO earned the exact same number of mentions.).

Conversion 111

Conversion Represent Launch Promote 111

Salesforce

MAY 31, 2023

Learn relevant skills: Skill up on the latest sales skills and marketing knowledge through Trailhead and how-to content. Connect with fellow Salesblazers and marketers: Share knowledge and ideas, and network with members of our Salesblazer Community Group and the Marketing Trailblazers.

SQL 98

SQL Objectives and Key Results Entertainment Sales 98

ConversionXL

OCTOBER 7, 2021

Now, those influencers… are well-known representatives of the brand. You’ll experience a boost in sales and market presence. You’ll also notice marketing turning more towards the competition. Product lifecycle management goals at this stage are: Increasing market share Creating brand preference.

Product 142

Product Minimum Viable Product Price Launch 142

Search Engine Land

MAY 24, 2023

The browser market share in the United States looks is as follows: Chrome: 49% Safari: 35% Edge: 8.5% By the end of 2024, third-party cookies will be effectively retired, as Chrome, Safari and Firefox represent almost 90% market share of web traffic in the United States. Firefox: 3.5%

Campaign 100

Campaign Launch Trust Networking 100

Veloxy

MAY 24, 2023

It represents the volume of prospects your sales team engages with at any given time. Average Deal Value : This component represents the average monetary value of each deal or opportunity in your pipeline. This agility allows you to stay ahead in a dynamic market and increase your market share.

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

ConversionXL

SEPTEMBER 10, 2018

Combine all major meetings, with each partner represented. You’ll optimize your marketing campaigns for that low lifetime value and end up switching off campaigns that were actually making a profit, reducing sales and growth. A few things I would suggest: Align and link their goals. Create a fair tracking and attribution framework.

Growth 132

Growth Non-Profits Campaign Start-ups 132

Adaptive Business Services

AUGUST 8, 2018

Your market is composed of three types of buyers … Value, Price, and those who will vacillate between the two based on internal and external factors. Your market share just went up dramatically! As salespeople, we want everyone to be a value buyer but, what if we could move a percentage of the other two to that category?

Sell 89

Sell Manufacturing Price Relationship building 89

Hubspot

JUNE 18, 2013

Ford has gained a couple points of market share by partnering with Zipcar on college campuses. This most awful generation of all time represents 86 million people. Reach Millennials on their own terms. Also: Focus on mobile, social, and digital video, eMarketer advises. One thing you can’t do is just walk away.

Government 78

Government Entertainment Legal Represent 78

Hubspot

JULY 22, 2020

Think about colors, symbols, and formats that represent the values of your organization. They can work towards increasing your market share and drive revenue. For supporting content, send an NPS survey , create an offer to share, or build an email template.

Referrals 101

Referrals Cross-sell Price Clients 101

ConversionXL

NOVEMBER 12, 2020

Obviously, roughly 200 businesses not having a website isn’t representative of all small businesses and the study doesn’t have any additional data about whether it’s a representative sample. One study, done by Visual Objects, which has been widely cited, was based on a survey of only 529 small businesses. Image source ).

A/B testing 113

A/B testing Represent Construction Start-ups 113