Search Engine Land

JANUARY 6, 2023

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. Marketers want more options, and TikTok is it. Other retailers have followed in Amazon’s footsteps by building digital-ad businesses based on their consumer data, known as retail media networks.

Retail 86

Retail Advertising/ Marketing Market share Gaming 86

Martech

DECEMBER 6, 2021

As we examine more in-depth in our Consumer and Market Intelligence Report: Holiday Gifting 2021 , retailers should fold easily identifiable consumer behaviors into their strategic planning this holiday shopping season – and move these same concepts forward into 2022. Fig 1: Consumer sentiment word cloud.

E-commerce 103

E-commerce Retail Strategic planning Strategize 103

Martech

AUGUST 24, 2023

As we’ve seen in retail media networks (RMNs) , sellers with loyal customers and engaging experiences can drive more sales for advertisers when the buyer journey is managed intelligently. The trick is that every retailer and customer base is different, and new opportunities arise based on the retailer’s specific strengths.

Drivers/motivators 94

Drivers/motivators Real Estate Retail Networking 94

Search Engine Land

FEBRUARY 10, 2023

If any of those sound familiar, I’m delighted for the chance to shed some light on a channel that can help you gain market share and drive incremental (and profitable) growth at a time when those are all at a premium. In this situation, affiliate links can team up with brand listings to claim extra real estate and market share.

Non-Profits 88

Non-Profits Real Estate Retail Commission 88

Search Engine Land

DECEMBER 28, 2023

Amazon breaks records, Prime video ads, ‘quiet’ deals with Apple Amazon Prime Day 2023 set new records, emerging as the retailer’s most successful to date. The retailer is also exploring the possibility of launching ads on Prime Video. Microsoft Advertising Network for retail rolled out in the US in September.

Retail 116

Retail X-functional Launch Non-Profits 116

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

Search Engine Land

OCTOBER 9, 2023

Their traffic levels were significant among online retailers, making the merger such a big deal for search marketers. Still, they couldn’t sustain their growth, losing market share to Amazon and other online retailers. Overstock’s organic traffic peaked during the pandemic when everyone was forced to shop online.

Objectives and Key Results 97

Objectives and Key Results Retail Angle Engineering 97

Martech

FEBRUARY 25, 2022

That’s because consumers are already searching to buy these brands on Amazon, and sellers are waiting with steeply discounted inventory, generic alternatives and even knockoffs that will eat into the brand’s market share. It then depends on marketers and the founder to figure out how to leverage the platform for their benefit.”.

Launch 96

Launch E-commerce Transportation Retail 96

SaaStr

SEPTEMBER 1, 2023

Very Verticalized — 95% of Revenue in eCommerce and Retail Kalviyo focused on ecommerce, ecommerce, ecommerce and it’s paid off. Shopify’s market share in eCommerce platforms has only grown over Klaviyo’s 13 year history, and today is has 70% or so market share.

Retail 87

Retail Market share B2B Campaign 87

Search Engine Land

SEPTEMBER 13, 2023

Defending against ad-hijacking Counterfeit products erode a brand’s market share and compromise its reputation for quality and authenticity. In search marketing, counterfeiters may bid on keywords related to genuine products, diverting potential customers towards fake alternatives.

Commission 121

Commission Legal Campaign Retail 121

Martech

SEPTEMBER 6, 2022

iOS still dominates ad spend market share — here’s why. It’s helpful to look back at the impact of Apple’s App Tracking Transparency (ATT) privacy features on marketers’ ability to target iOS users. In the latter half of 2021, the iOS market share dipped below 30% by October 2021.

Market share 107

Market share CRM Campaign Retail 107

Search Engine Land

SEPTEMBER 5, 2024

For many B2C retailers, this approach works well. Further, the company had expanded its product line beyond farming and agriculture equipment to include construction equipment – and growing its market share in the construction industry was an important business goal for them.

Territory 92

Territory Construction Agriculture Campaign 92

Salesforce

FEBRUARY 7, 2024

Your line of business Moderately priced retailers such as clothing or cosmetic companies use a cost plus pricing formula due to their product variety. This is at the heart of a cost leadership strategy, which focuses on becoming the lowest-cost producer of a service or product within a specific industry or market.

Price 52

Price Profit margin Manufacturing Retail 52

Highspot

AUGUST 18, 2024

Example impact questions are: Are these challenges impacting your revenue or market share? We will explore sample discovery from each process step with a retailer seeking real-time customer insights. Situation: A retailer with 2,500 employees across six locations seeks to improve its customer insights capabilities.

GTM 52

GTM Retail Contract Drivers/motivators 52

SaaStr

APRIL 19, 2023

And it indeed has strong market share there. They are strongest in retail, but also have a presence in restaurants as well. The one most of us know best in Toast, because we all use Toast so often when we go out to dinner. And perhaps the one we know second-best is Square.

Retail 92

Retail Growth Up-sell Price 92

The 5% Institute

AUGUST 1, 2023

Challenges in Business Development Competition and Market Saturation In highly competitive industries, gaining a competitive edge can be challenging. Business development professionals must devise innovative strategies to stand out from the competition and capture market share. Want To Close Sales Easier?

Strategic partnership 52

Strategic partnership E-commerce Healthcare Objectives and Key Results 52

Search Engine Land

NOVEMBER 6, 2023

Amazon reportedly employs an algorithm created by former executive Jeff Wilke to prevent other online stores from lowering prices, aiming to deter price competition and maintain higher prices in the market. This approach involves mimicking competitors’ pricing changes to avoid losing market share.

Price 102

Price Commission Retail User Experience 102

Search Engine Land

FEBRUARY 2, 2023

Google’s Shopping Campaign Expansion To Search Partners Is Gaining Traction 2016: Traffic from product listing ads on YouTube and third-party retailers and in image search began surging in Q4, Merkle data showed. Chrome’s Market Share Drops In January; Was It Due To Google’s Penalty?

Real Estate 88

Real Estate Retail Engineering Campaign 88

Veloxy

JANUARY 23, 2024

Traditional Marketing While traditional marketing campaigns utilize mass media to reach a broad audience, field marketing efforts put the emphasis on direct interaction with consumers through direct sales. Localized strategies are central to field marketing, allowing it to resonate with specific communities and regions.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

ConversionXL

SEPTEMBER 23, 2020

Consumer shopping behaviors have changed dramatically since the onset of the coronavirus pandemic, with ecommerce retailers seeing unprecedented growth in traffic and sales. While retail stores are slowly beginning to reopen, many consumers have made online shopping their new default. Some 71% of U.S. Some 71% of U.S.

Trust 125

Trust Retail Appointment Contact 125

Martech

DECEMBER 18, 2023

The idea is for AI to act with a customer or prospect exactly like a competent salesperson would engage in a retail store, suggesting additional add-ons and accessories based on what they’re hearing from the customer. Dig deeper: 4 AI categories impacting marketing: Personalized customer journeys 4.

X-functional 115

X-functional Customer Relationship Management CRM Relationship Management 115

Salesforce

FEBRUARY 15, 2024

Increase market share A company’s market share is the total percentage of the sales they control in the market for their products or services. Increasing market share is a clear indicator of a company’s competitiveness. of the market.

Cross-sell 64

Cross-sell Non-Profits Quota Drivers/motivators 64

Search Engine Land

JANUARY 25, 2023

Insights from our 2017 holiday retail survey 2018: Holiday budgets rose across most platforms, plus what retail marketers did differently. Search Market Share 2008: Google Grew, Yahoo & Microsoft Dropped & Stabilized 2009: In short, it was a 6% gain for Google.

Objectives and Key Results 77

Objectives and Key Results Retail Real Estate Engineering 77

Hubspot

DECEMBER 17, 2020

For fashion retailers, it makes more sense to organize categories by product type, such as shoes, shirts, and pants. Product category marketing amplifies why a company is the best choice within that group of products. This Vermont-based retailer has been a big name in fly-fishing and outdoor gear since 1856.

Product 101

Product Retail Sports Campaign 101

Martech

SEPTEMBER 22, 2021

retail alcohol sales shot up as much as 55%. Merchants must now try to keep as much of their newly gained customers but also focus on the traditional battleground: winning market share from competitors. Total pet industry revenue in 2020 hit a record $103.6 There was a similar boom in alcohol sales.

Non-Profits 77

Non-Profits Retail Campaign Market share 77

ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Bean , an outdoor goods retailer, as an example.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Search Engine Land

JULY 31, 2023

An HVAC company, hardware store, or real estate agent may not have the time, budget or capacity to roll out an exhaustive content marketing program that a B2B SaaS startup would implement to gain market share. If you are a retailer, your products are competing against other products at higher or lower price points.

Trust 80

Trust Manufacturing Territory Price 80

Highspot

DECEMBER 5, 2023

These could range from increasing revenue to expanding market share or improving customer retention. Retail Sales Retail sales focus on direct customer interaction, product demonstration, and enhancing the shopping experience to drive sales and build customer loyalty. What are your goals? Who are you selling to?

Process 52

Process Real Estate Objectives and Key Results Negotiate 52

Eliminate Your Competition

JULY 14, 2022

In most industries, a single company controls the market. Compared with their competitors, they have a much larger market share, top-of-the-line products, a more significant marketing budget and reach, and more company cachet. You may purchase my book from your favorite book retailer.

Retail 52

Retail Price Networking Promote 52

Salesforce

NOVEMBER 17, 2023

When you go to your favorite online retailer to buy a new pair of shoes, you’re engaging in ecommerce. Spurred by the influence of smartphones and the convenience of online shopping, mobile commerce sales make up almost 75% of ecommerce market share. In other words, it’s the process for conducting transactions online.

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59

Hubspot

AUGUST 24, 2020

Most companies do not have the resources to fight for a market share in numerous different spaces. Therefore, choosing a niche means you can focus on a specific market group with less competition. From there, consider market demand, potential profitability, availability of products, and your competition.

Niche 93

Niche Entertainment Retail Gaming 93

Search Engine Land

JULY 11, 2023

Perfect competition In a perfect competition market, the market is big, there are many buyers and sellers, and the products are similar. Companies don’t have much control over the price (the company’s market share does not impact the price), and the barrier to entry to this market is very low or zero.

Non-Profits 72

Non-Profits Profit margin Price Electricity 72

Spiro Technologies

DECEMBER 2, 2022

Instead today, we’re talking with Paul Dietz, the former president, and now senior advisor for Chippenhook, probably the best branded retail fixtures company out there. Now tell us a little bit about branded retail fixtures at Chippenhook, what does that mean? Paul, welcome to the show. Adam Honig: It’s our pleasure.

Closing 52

Closing Retail Manufacturing Up-sell 52

Search Engine Land

OCTOBER 10, 2022

While mobile-friendly sites are now table stakes in the SEO game, appearance in local listings has become more important in the COVID-19 era, which elevated e-commerce and digital communication among local retailers and restaurants, in part to cope with the demand for BOPIS and curbside delivery. Technical SEO crawling.

E-commerce 89

E-commerce Engineering Retail User Experience 89

Hubspot

APRIL 25, 2019

Because this strategy requires companies to slash prices to almost below market value, it’s usually employed by new businesses in a high-growth phase that are prepared to absorb initial losses. These losses are viewed as a necessary sacrifice to gain market share and entice customers away from competitors. 150 extra channels?

Price 66

Price Gambling Retail Up-sell 66

The 5% Institute

MAY 26, 2023

Businesses must evaluate various distribution options, such as direct sales , online marketplaces, retail partnerships, or a combination thereof. Each channel has its advantages and challenges, and choosing the right mix ensures maximum market coverage and customer accessibility.

Go To Market 52

Go To Market Objectives and Key Results Customer Relationship Management Price 52

The 5% Institute

JUNE 7, 2023

Provide examples and suggestions for tailoring sales skills for sectors like technology, retail, finance, or healthcare. Guide readers on using metrics, such as revenue generated, conversion rates, or market share increase, to provide concrete evidence of their sales abilities.

Negotiate 52

Negotiate Healthcare Relationship building CRM 52