Search Engine Land

AUGUST 28, 2024

Google and Bing get a lot of attention, which you’d expect given both hold approximately 95% of the global search market share. While it remains the dominant search engine in China, it has lost market share to non-traditional “search engine” applications. Recently, competition has heated up even more. Processing.

Engineering 93

Engineering X-functional Real Estate Launch 93

Martech

JULY 23, 2024

From the start of Google’s Sandbox project in 2019, it has been our view that blocking third party cookies would be a positive step for consumers. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! The rapid growth of CTV and other cookieless channels is driving industry growth overall.”

Growth 125

Growth Campaign Market share Start-ups 125

Search Engine Land

SEPTEMBER 5, 2024

If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” Start with the business goals We started this client engagement by sitting down with the client to understand their business goals. Get the newsletter search marketers rely on. Processing.

Territory 92

Territory Construction Agriculture Campaign 92

SaaStr

MARCH 25, 2025

The numbers are staggering: they’ve gone from zero to processing billions of conversations, partnered with Zoom as their primary transcription provider, and penetrated Fortune 500 companies through a brilliant bottom-up strategy. They know exactly which enterprises to target and who to talk to before sales even starts.

Meeting 96

Meeting Price Strategize Growth 96

Martech

DECEMBER 19, 2024

Im using the STP framework Segmenting, Targeting and Positioning as a starting point. If you already have defined market segments, thats great. If you dont have clearly defined segments, you may want to check out my video on AI-enhanced market segmentation. Email: Business email address Sign me up! Processing.

Profit margin 112

Profit margin Clients Growth Technique 112

Heinz Marketing

JULY 19, 2024

For instance, AI-powered tools can automate email marketing campaigns, sales outreach cadences, social media scheduling, and data analysis, freeing up your team to focus on more strategic initiatives. AI-Powered Tool Examples: HubSpot : For automated email marketing and customer relationship management (CRM).

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Search Engine Land

SEPTEMBER 4, 2024

This shift in spending priorities has created a more competitive landscape for advertisers, driving up costs and making it increasingly challenging to achieve desired ROI. Several factors contribute to this trend: Increased competition: The competitive landscape in paid search has intensified, driving up costs per click (CPCs).

Retail 74

Retail Healthcare Strategize Campaign 74

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. ” opens up multiple avenues for exploration.

Angle 126

Angle Objectives and Key Results Education Strategize 126

Sales Hacker

FEBRUARY 7, 2025

From your first paying customers to enterprise domination, here’s how successful SaaS companies level up their pricing game to maximize growth and profitability at every turn. The Startup Stage: Finding Product-Market Fit The startup stage is the foundation of any SaaS companys journey.

Price 113

Price E-commerce Cross-sell Profit margin 113

Hubspot

AUGUST 20, 2024

Those choices add up to something like 35,000 total decisions in a day. There might be variables that don’t really add up, or maybe you’re comparing apples to oranges. When we have too many choices, we end up less satisfied, even if the product is perfectly tailored to our needs. Set clear priorities and goals.

Conversion 78

Conversion Customers Gambling B2C 78

Search Engine Land

JULY 24, 2024

The metrics tree approach The metrics tree is a structured method of analysis that starts with broad performance indicators and progressively narrows down to more specific metrics. Using the metrics tree Here’s how to use this approach effectively: Start at the top : Begin with Level 1 metrics. Business email address Sign me up!

CTR 96

CTR Objectives and Key Results Click Through Rate Campaign 96

Salesforce

MARCH 13, 2025

This makes TAM a valuable tool in sizing up new features and products. It can help you decipher which ones are more likely to generate higher revenue and are ripe for opportunity-based marketing. Sign up now Thanks, you’re subscribed! Begin by identifying your target customers and determining the market size.

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

Sales Pop!

APRIL 25, 2022

However, now that there are more people are able to set up their own businesses, there is a struggle to gain market share. This information gained will let business owners calculate the lifetime value of each category when deals with leads start closing.

CRM 230

CRM Pipeline Customer Relationship Management Sales 230

SaaStr

MARCH 5, 2025

Leaks are inevitable as the process advances, but you can’t let your team start planning for their “post-acquisition life” prematurely. Honest Self-Assessment Determines Success The hardest questions to answer honestly: Are you truly gaining market share? Do you have a genuinely great team?

Sell 84

Sell Negotiate Healthcare Drivers/motivators 84

ClickFunnels

JUNE 24, 2021

You would forget to follow up with both prospects and new leads, miss appointments with them, mix them up with someone else, etc. That’s why you should start by choosing a customer relationship management (CRM) software that meets your company’s needs best. You can start by: Checking their LinkedIn profile. Cold Email.

Prospecting 215

Prospecting Process Cold Call Customer Relationship Management 215

SaaStr

JANUARY 1, 2024

So once you cross 3,500, let alone 10,000 — you’re starting to saturate most B2B markets. Your hitting 10%-20% market share or more, especially of your core customer base, and grow almost always slows at that point in SaaS. An add-on can drive up the ACV of your customer, and that’s important to scale.

Product 139

Product Cross-sell CRM Growth 139

SaaStr

SEPTEMBER 9, 2024

No the #1 issue ends up being waiting too long to truly go multi-product. That’s the one that ends up slowing growth. Otherwise, you often end up with just add-ons, which are great but not truly second products. They started making that CRM bet way back in 2013 or so, maybe earlier. They’re not truly multi-product.

Cross-sell 121

Cross-sell CRM Growth Up-sell 121

ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Brand momentum in the marketplace. Take Tesla.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Martech

NOVEMBER 2, 2023

Before we started piling millions of terabytes of data daily, marketing aimed to capture a significant portion of available consumer interest (or mindshare). Now, the goal of marketing is to break through the noise. Tuning into reception marketing We’re not only up against traditional, direct competitors.

Repeat business 123

Repeat business Trust Start-ups Market share 123

Salesforce

NOVEMBER 19, 2024

However, most companies are up against established rivals who compete on price. Sign up now Thanks, you’re subscribed! This approach helps prevent losing market share and allows your business to concentrate on adding value, such as improving customer service or making your product easier to use.

Price 52

Price Profit margin Territory Cross-sell 52

Hubspot

MARCH 22, 2019

With all the excitement that comes with starting a new company and gauging its industry’s profit potential or forecasting a revenue goal for your business, you must remember to root these figures in reality. Read on to start setting realistic revenue goals and entering markets that are worth your time and resources.

Market share 101

Market share Service Start-ups Up-sell 101

SaaStr

SEPTEMBER 16, 2022

Giving up kills you. But even the best competitors don’t try to win in every segment of the market. And even the best competitor doesn’t have 100% market share. You can and will grow your TAM (market size) later. It’s OK to start in a small segment of a large market. Competition doesn’t kill you.

Market share 121

Market share Start-ups 121

Martech

SEPTEMBER 14, 2023

Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. I combine these due to their interrelated effects on support for you as a customer and anticipation of your needs in the market.

GTM 131

GTM Market share Growth Technology 131

SaaStr

MAY 2, 2020

In my first start-up, we sold for $50m after 12.5 It was really, really hard, and we’d only just started a looong journey to revenue, and had large tech risk still ahead of us. I think about if we hadn’t sold EchoSign / Adobe Sign, and we now had say 30% of a $2b market ($600m ARR, or even say $300m ARR). No regrets.

Up-sell 119

Up-sell Start-ups Market share Sell 119

SaaStr

JULY 17, 2021

But no one has 100% market share. Be honest about how long it would take you to start over. If you are at even $10k a month in revenue, it might take you years to come up with a better idea and get to paying customers. Starting over usually isn’t worth it. There is room for you — if you want it badly enough.

Start-ups 110

Start-ups Trust Market share Customers 110

Martech

JANUARY 31, 2024

Up to 71% of customers expect personalization from brands, so segmentation is important to help meet this demand. Time series analysis is another type of statistical modeling that can help marketers understand trends over time to create sales forecasts. So, how can you get started?

Campaign 132

Campaign Start-ups Technique Technology 132

SaaStr

JANUARY 17, 2021

Part of my job when I invest in a start-up is to get folks excited about the company. If the growth is there, the company is solid, the market good, and the CEO credible and strong, then usually, there’s just one point of pushback I get. There’s no chance they can keep it up.” To drive NPS up.

Legal 145

Legal Growth Start-ups Up-sell 145

Heinz Marketing

JUNE 30, 2021

When drafting a go-to-market strategy, it’s helpful to start with guiding questions, like: What does an effective go-to-market strategy look like for our company? What are the key foundational elements that need to be established for our go-to-market strategy to be successful? Resource prioritization.

Go To Market 130

Go To Market GTM Follow-up Campaign 130

SaaStr

JUNE 18, 2021

Over the past few weeks, I’ve been fortunate enough to catch up with several Unicorn++ founders who, relatively speaking, had not raised that much vs their peers. But one thing all 3 brought up that surprised me was Dilution. Especially if it can get you to 70%+ market share. They talked a lot about dilution.

Finance 133

Finance Price Market share Start-ups 133

SaaStr

JUNE 25, 2022

But no one has 100% market share. Be honest about how long it would take you to start over. If you are at even $10k a month in revenue, it might take you years to come up with a better idea and get to paying customers. Starting over usually isn’t worth it. Competition matters. It’s OK. What Should I Do?

Start-ups 104

Start-ups Trust Market share Customers 104

SaaStr

SEPTEMBER 27, 2023

More here: If You’re Going to Do a SaaS Start-Up … You Have to Give it 24 Months – SaaStr Post-Revenue: Staying the Course When Revenues Are Trivial. Then their collective revenues often only add up to Cappuccino money. Everyone starts to get a bit burnt out in this phase. But — The Cavalry is Coming.

Niche 115

Niche Engineering Start-ups Growth 115

SaaStr

JANUARY 26, 2020

Best case, it gums up their sales process and confuses it. If you tighten the “choke” on free, then this quarter, your paid revenue will go up. And if you limit the type of folks in your free plan, your lead-driven sales revenue will likely go up, too. To tell their friends. To recommend it. They are ubiquitous.

Niche 138

Niche Growth Up-sell Product 138

Hubspot

OCTOBER 17, 2018

When I started selling HubSpot software in 2007, no one had ever heard of inbound sales and marketing. Because HubSpot provided a solution that was completely unique in the market, we had no competition from other companies selling the idea of inbound. But by that time, we had a sizable lead in the market.

Manufacturing 95

Manufacturing Market share Launch Follow-up 95

ConversionXL

FEBRUARY 3, 2022

When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. And fail fast.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

ConversionXL

NOVEMBER 9, 2021

The top of the page is set up to deliberately guide the visitor to the flashing blue dot on the left side. Studies show that interactive content can be up to twice as effective at engagement as static content. Memberstack has loaded up on reviews, most of which can’t be read without clicking through to another page.

Drivers/motivators 156

Drivers/motivators Objectives and Key Results A/B testing Conversion 156

SaaStr

APRIL 4, 2023

So folks in general are under more pressure to hit numbers and the plan than just a few quarters ago, and at bigger startups that brings up a question in so many investor meetings and board meetings I attend at $30m+ ARR: Should we cut off our long tail? And the math in the short-term makes sense. I always try to calmly ask for a pause.

Start-ups 114

Start-ups Follow-up Meeting B2B 114

Heinz Marketing

MARCH 27, 2020

By Matt Heinz , President & Founder of Heinz Marketing. The CEO of a venture capital-backed start-up once told me he was willing to spend 100 percent of a target customer’s lifetime value if we could get them signed and add their logo to his fundraising deck. There is a time and place for “sign them up at all costs.”

B2B 104

B2B Growth Gaming Market share 104