Heinz Marketing
JULY 19, 2024
Partnering with a specialized branding agency, they developed a comprehensive brand strategy that resonated with their target audience, resulting in a 40% increase in brand awareness and a 20% rise in market share over a year. These agencies bring a mix of strategic planning, creative execution, and sales expertise.
Heinz Marketing
SEPTEMBER 17, 2024
For instance, a company may notice that its sales have plateaued because it’s relying solely on traditional marketing channels like trade shows and neglecting digital avenues where competitors are gaining ground. Ignoring this trend can lead to a gradual decline in revenue and market relevance.
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Martech
JULY 3, 2023
Making marketing an afterthought When marketing is done incorrectly, you can severely injure your brand. When a brand is complacent about marketing, the energy needed to engage customers diminishes. As experiential muscles atrophy, you can see a loss of market share. What to do instead… It was a good attempt.
Martech
FEBRUARY 26, 2024
Are there any new players or substitute products that could have impacted our market share? By addressing these specific areas, we aim to identify the root causes of the product’s financial underperformance and develop a strategic plan to turn around its profitability.”
Search Engine Land
OCTOBER 17, 2023
Reddit If you’re a challenger brand trying to take market share from a bigger fish, you may find that the brand itself has its own subreddit (as in this NerdWallet example ). The related sites and accounts visited provide a nice halo of interests you may be able to address more directly with your brand.
Martech
DECEMBER 6, 2021
As we examine more in-depth in our Consumer and Market Intelligence Report: Holiday Gifting 2021 , retailers should fold easily identifiable consumer behaviors into their strategic planning this holiday shopping season – and move these same concepts forward into 2022. Fig 3: Top 3 brands on our 2021 favorite gifts list.
The Sales Hunter
MARCH 14, 2013
Jim, I saw Amco recently joined your partner program, as part of your strategic plan to go after ABC’s market share. I have time on Wednesday afternoon or Friday morning to share these strategies with you. I’ve taken the time to revise the above email to show how it could have been more effective.
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