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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

This number exists in the form of total addressable market (TAM). Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page. What you’ll learn: What is total addressable market (TAM)? TAM can also represent the total potential revenue from that market.

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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

Partnering with a specialized branding agency, they developed a comprehensive brand strategy that resonated with their target audience, resulting in a 40% increase in brand awareness and a 20% rise in market share over a year. These agencies bring a mix of strategic planning, creative execution, and sales expertise.

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Recognizing the Right Moment: When to Partner with a Marketing Agency

Heinz Marketing

For instance, a company may notice that its sales have plateaued because it’s relying solely on traditional marketing channels like trade shows and neglecting digital avenues where competitors are gaining ground. Ignoring this trend can lead to a gradual decline in revenue and market relevance.

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Go-to-market tactics that won’t work in a post-pandemic world

Martech

Making marketing an afterthought When marketing is done incorrectly, you can severely injure your brand. When a brand is complacent about marketing, the energy needed to engage customers diminishes. As experiential muscles atrophy, you can see a loss of market share. What to do instead… It was a good attempt.

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What to do when data-based marketing doesn’t increase sales: Best of the MarTechBot

Martech

Are there any new players or substitute products that could have impacted our market share? By addressing these specific areas, we aim to identify the root causes of the product’s financial underperformance and develop a strategic plan to turn around its profitability.”

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Advanced ways to use competitive research in SEO

Search Engine Land

Reddit If you’re a challenger brand trying to take market share from a bigger fish, you may find that the brand itself has its own subreddit (as in this NerdWallet example ). The related sites and accounts visited provide a nice halo of interests you may be able to address more directly with your brand.

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Consumer research differentiates brands this holiday season

Martech

As we examine more in-depth in our Consumer and Market Intelligence Report: Holiday Gifting 2021 , retailers should fold easily identifiable consumer behaviors into their strategic planning this holiday shopping season – and move these same concepts forward into 2022. Fig 3: Top 3 brands on our 2021 favorite gifts list.