Martech

DECEMBER 6, 2024

Marketers can harness generative AI to enhance their capabilities while maintaining creative control and strategic oversight. Lets explore how to implement this co-pilot approach across three essential marketing tasks: Crafting compelling blog posts. > We’re not trying to take any share from anybody.

Angle 126

Angle Objectives and Key Results Education Strategize 126

Heinz Marketing

SEPTEMBER 17, 2024

This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business. A lack of growth often signifies that current marketing strategies are not resonating with your target audience or that new competitors are capturing market share.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Sales Hacker

FEBRUARY 7, 2025

The Scaling Stage: Building Market Leadership The scaling stage is where a SaaS company seeks to solidify its position as a market leader. By this point, the product has proven its value, and the company has achieved significant traction in the market.

Price 113

Price E-commerce Cross-sell Profit margin 113

Martech

DECEMBER 19, 2024

Comparative analysis across AI models : See how applying your prompts across multiple LLMs gives you diverse perspectives like having several strategic advisors at your side.

Profit margin 112

Profit margin Clients Growth Technique 112

Salesforce

MARCH 13, 2025

This number exists in the form of total addressable market (TAM). Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page. What you’ll learn: What is total addressable market (TAM)? TAM can also represent the total potential revenue from that market.

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

SaaStr

OCTOBER 27, 2023

Your initial product exhausts the market, and once you approach 10% market share in your core ICP, things will start to slow down. Ask yourself, am I approaching 10% market share in my core ICP? “The simplistic answer to all of this is 100, 1000, 10000,” Lemkin says. No matter what you do, you’ll hit TAM issues.

Strategize 111

Strategize Growth Niche Quota 111

Martech

SEPTEMBER 16, 2024

The answer is in understanding the unique challenges and opportunities each function faces and positioning martech as a strategic enabler. The role of a martech COE in driving strategic alignment Every organization is different. It might use martech to disrupt the status quo and capture market share quickly.

Go To Market 63

Go To Market Objectives and Key Results A/B testing Territory 63

Gong.io

DECEMBER 5, 2022

It’s your job to lead your team through the trenches and give them direction so they’ll know which markets or territories to target and how best to attack. That’s why having a strategic sales plan is vital. What is a strategic sales plan? Strategic sales focus on relationship selling or using a consultative approach.

Strategize 62

Strategize Sales Quota Pipeline 62

The 5% Institute

MAY 25, 2023

In today’s competitive business landscape, strategic sales play a vital role in achieving sustainable growth and maintaining a competitive edge. This article will explore the concept of strategic sales, its significance, and provide insights into developing and implementing a successful sales strategy. What is Strategic Sales?

Strategize 52

Strategize Growth Customer Relationship Management Relationship Management 52

Highspot

FEBRUARY 22, 2021

“Over the past year, sales enablement has emerged as a strategic imperative,” said Mark Kovac, Partner and head of Bain & Company’s Global B2B Commercial Excellence Practice. Highspot helps companies worldwide improve the performance of their sales teams by turning strategic initiatives into business outcomes.

Growth 129

Growth Strategize Sales Contact 129

Martech

JULY 3, 2023

They shared our long-term GTM mindset and that helped to make them resilient through the pandemic. Well-strategized, thoroughly researched and carefully tailored GTM efforts provided greater operational advantages. Making marketing an afterthought When marketing is done incorrectly, you can severely injure your brand.

Go To Market 110

Go To Market GTM Strategize Growth 110

Martech

SEPTEMBER 14, 2023

2 Culture of value creation (not growth hacking) Growth hacking developed bad connotations because of its low probability of success, poor strategic value, opportunity costs, and unnecessary corporate and brand risk. Many CEOs regret not prioritizing market share during periods of resiliency and growth.

GTM 131

GTM Market share Growth Technology 131

Search Engine Land

MARCH 4, 2024

Adthena’s Local View gives interactive insight across any city, state, or Designated Market Area (DMA). Using Adthena’s search intelligence, they benchmarked market share, categorized competitors and unified their messaging to gain traction in areas of opportunity. Take the self-guided tour of Market Share.

Territory 115

Territory Market share Legal Strategize 115

Highspot

NOVEMBER 2, 2022

In fact, according to Gartner, “Sales enablement grew several percentage points faster than the sales segment average, demonstrating continued enhanced interest in solutions that can increase the effectiveness of sellers” (Gartner®, Market Share Analysis: CRM Sales Software, Worldwide, 2021, 2022)*.

Growth 98

Growth Product Customers Healthcare 98

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy. Acquisitions.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Image source. Choose competitors to test against.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Search Engine Land

OCTOBER 17, 2023

It’s illuminating and produces many strategic ideas and content topics. This can give you ideas about outreach (or content written strategically to appeal to these outlets ) for your backlinks strategy. One of my favorite aspects of SEO is diving into competitive research.

Angle 117

Angle Strategize Strategic planning Territory 117

Martech

OCTOBER 3, 2023

The marketers at Komet USA use the following method for prioritizing requests, according to Jordan Russell, senior specialist for digital marketing and ecommerce, who manages the agile process: Any ads/articles with deadlines from strategic partners get first priority. Everyone’s aware of these goals.

Manufacturing 117

Manufacturing Finance Strategize Start-ups 117

Heinz Marketing

AUGUST 28, 2023

Similarly, tools like social media platforms, marketing automation, and data analytics are powerful allies, but they are most effective when harnessed in alignment with a strategic direction, creating the ability to optimize them to their fullest potential. Are they market leaders, challengers, or niche players?

B2B 95

B2B Objectives and Key Results Click Through Rate Strategize 95

Martech

MAY 17, 2024

Your marketing materials will never be as influential as third-party validation, so if you want your startup to succeed, it’s time to understand how earned media falls under the PR umbrella. The PR umbrella Public relations generally refers to any form of strategic communication between a brand and the media.

Legal 117

Legal Launch Campaign Trust 117

Search Engine Land

OCTOBER 16, 2023

How NP Digital increased Adobe Substance 3D non-branded traffic by 494%. Million Via SEO Migration strategy for the win.

Engineering 129

Engineering Non-Profits A/B testing Growth 129

SaaStr

JUNE 17, 2023

This was achieved through strategic cost-cutting measures without compromising their growth trajectory. Known for its inbound marketing software products, it has consistently reinvested profits back into the business to fuel sustainable growth. It wasn’t luck – it was strategic planning and execution.

Growth 111

Growth E-commerce Profit margin Strategize 111

Search Engine Land

SEPTEMBER 13, 2023

The convergence of search marketing and brand protection has emerged as a strategic imperative, ensuring not only the integrity of a brand but also its sustained growth and reputation. Defending against ad-hijacking Counterfeit products erode a brand’s market share and compromise its reputation for quality and authenticity.

Commission 121

Commission Legal Campaign Retail 121

Martech

OCTOBER 14, 2022

They blend technology with traditional marketing capabilities while thriving in a chaotic, ever-changing environment and masters of creating demand. Once separate from other executives, CMOs are now part of the C-suite and can help you achieve strategic goals. Marketing consultants have their place but are quite different than CMOs.

Non-Profits 123

Non-Profits E-commerce Consult Strategize 123

Martech

OCTOBER 23, 2023

In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies. They emerged stronger, capturing a larger market share, while their competitors lagged behind. The result? The simple logic was visibility.

Finance 120

Finance Trust Market share Strategize 120

Smarter With Gartner

SEPTEMBER 12, 2021

In a digital business, waiting months for project delivery milestones could mean the difference between winning the hearts and minds of your customers and losing your market share to a competitor that does. This allows teams to pivot more quickly based on new conditions in the market, customer preferences or priorities. .

Finance 98

Finance Strategize Technology Technology 98

ConversionXL

DECEMBER 11, 2018

Recently, I designed a strategic marketing campaign for a company called Help Scout —a helpdesk software tool. Like Nike and MailChimp, Help Scout is in a crowded market; my campaign helped them stand out. Making sure that a design lead is involved in high-level, strategic decisions, not just tactical implementation.

Campaign 134

Campaign A/B testing Drivers/motivators Launch 134

Heinz Marketing

SEPTEMBER 10, 2020

as senior leaders elevate digital as a strategic priority, they can look to B2C companies and industries for inspiration.” But the playfulness that we desperately need to stay sane in our personal lives can also help B2B brands stay close to their prospects and customers. “…as

B2B 120

B2B B2C Gaming Campaign 120

Heinz Marketing

NOVEMBER 19, 2020

After launching your multicultural marketing campaign , reflect on whether it was well-informed, thoroughly thought-out, executed with precision and distributed strategically. And if your company is already on the map, a great campaign could wildly expand your market share.

Campaign 112

Campaign Launch Market share Technology 112

SaaStr

APRIL 26, 2022

We want to grow revenue; we want to grow market share; we want to deepen wallet share. Your market model will guide your leadership model. They are your strategic business leader who owns revenue, and they should have a say in the CRO hire. That’s what gets us motivated.”.

GTM 97

GTM Networking Strategize Growth 97

Heinz Marketing

OCTOBER 25, 2023

Using the marketing strategies that are working today – such as taking advantage of an up-and-coming platform – can help you stay ahead of the competition to preserve or increase your market share. Instead, take the time to explore new platforms and formats to distribute your marketing content.

Go To Market 122

Go To Market Launch Follow-up Strategize 122

Sales Hacker

NOVEMBER 17, 2022

Sales leader applicants will need to demonstrate their understanding of the field, their strategic approach, and experience implementing it. For example: Sales Director with 10 years experience increasing revenue and market share. Point of view & ability to manage a growing tech stack.

Objectives and Key Results 106

Objectives and Key Results Sales Education Strategize 106

Martech

FEBRUARY 26, 2024

Are there any new players or substitute products that could have impacted our market share? By addressing these specific areas, we aim to identify the root causes of the product’s financial underperformance and develop a strategic plan to turn around its profitability.”

Price 114

Price Strategic planning Referrals Sales 114

Martech

JANUARY 5, 2022

Further, B2B and B2C marketing share plenty of common aspects. Most marketing departments need websites, analytics, marketing automation, CRMs, and many other major types of systems. Besides, both B2B and B2C marketers themselves deal with plenty of B2B marketers as they research, procure and use various stack components.

B2C 115

B2C B2B Real Estate Education 115

Hubspot

MARCH 9, 2021

You need to have firm goals in mind when you price your product or service — some direction that can inform smarter, more incisive, more effective strategic choices. And sometimes, companies might adjust their prices to make concentrated pushes to maximize their market share.

Price 93

Price Strategize Service Market share 93

Veloxy

JANUARY 23, 2024

Digital marketing strategies enhance targeting in field marketing by enabling businesses to effectively reach and engage their intended audience through methods such as search engine optimization, social media marketing, email marketing, and pay-per-click advertising.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Hubspot

AUGUST 2, 2010

Conventional marketing pays for interruption and impressions , which means you buy everything, including: ad space, mailing lists, air time, printing and postage, in addition to agency costs (i.e. The basic theory is, “outspend your competition to gain market share.” commissions, retainers and hourly fees).

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Commission Strategic planning Strategize Campaign 78