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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives.

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How marketing leaders can transform marketing from a support function to a growth driver

Martech

In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. He shared that such marketing leaders are rare and invaluable, as those who prove their worth by taking on a broader vision for the business are retained and even groomed for CEO roles.

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What Is Market Share & How Do You Calculate It?

Hubspot

You might be thinking, "What does this have to do with market share?". If three of those bags were my sister's goldfish, that would mean that she had a 30% market share of my goldfish. Put simply, that is market share. But how does that impact marketers? What is Market Share?

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What Is Strategic Marketing?

Hubspot

Without this critical information, it will be challenging to be successful in your marketing processes. The way you can get this information is through strategic marketing. You’ll be able to ensure that you’ve targeted the right audience, entered the right markets, and used the correct mediums. Planning Phase.

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How marketers can break free from decision fatigue

Martech

Competitors who move faster can capture market share and secure customers you could have had. Dig deeper: Strategic vs. tactical decisions: How to find the right balance 2. Leadership should model decisiveness and provide clear strategic direction. Fostering a culture that values prompt and decisive action is key.

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Defying the cuts: Overcoming Google Ads budget constraints by Adthena

Search Engine Land

Economic pressures forcing marketers to re-evaluate spending In today’s uncertain economic landscape, businesses across all industries are facing increasing pressure to justify every dollar of their Google Ads budget. Paid search advertising, a cornerstone of digital marketing strategies, is not immune to these cuts.

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A co-pilot approach to genAI (with prompt examples)

Martech

Marketers can harness generative AI to enhance their capabilities while maintaining creative control and strategic oversight. Lets explore how to implement this co-pilot approach across three essential marketing tasks: Crafting compelling blog posts. > We’re not trying to take any share from anybody.

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