Martech

JULY 18, 2024

Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration. Competitors who move faster can capture market share and secure customers you could have had.

Objectives and Key Results 114

Objectives and Key Results Government Strategize Launch 114

Martech

MARCH 5, 2025

Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology. What remains to be seen is how marketing and marketing ops pros will get their hands on agentic AI.

GTM 114

GTM CRM Conversion Market share 114

Salesforce

JULY 19, 2021

Ultimately, it’s all going to be up to the imagination of innovators everywhere and what they do with the technology. When I look back to when 4G was being brought to market by our industry, 2010 to 2020, we didn’t know how the world would use it. 4G technology would unlock incredible innovation.

Market share 98

Market share Networking Technology Technology 98

Sales Pop!

FEBRUARY 16, 2022

Advancements in information technology and the increase in automation have created a dynamic world with changing trends. The most important goal for a business is to increase its market share and profitability ratios. Automation and technology are the future of successful businesses. Improved Communication.

Customer Relationship Management 234

Customer Relationship Management Relationship Management CRM Customers 234

Salesforce

JULY 27, 2021

Thanks to Marketing Cloud technology, we have easy ways to rectify those errors.”. Oana Munteanu, senior marketing consultant. “My My biggest blunder happened in my early days of marketing automation. “I once forgot to add an.ics (calendar) link in an event invite and added a wrong link in the CTA.

Market share 98

Market share Sports Launch Consult 98

Search Engine Land

AUGUST 1, 2024

In the evolving world of SEO , staying ahead means adapting to new technologies like Google’s AI Overviews and OpenAI’s ChatGPT. This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior. E-A-A-T is paramount.

CTR 88

CTR Click Through Rate Engineering Legal 88

Hubspot

DECEMBER 22, 2016

To dig deeper into what the typical growth stack looks like, we recently partnered with Datanyze , a platform that can track a large number of technology categories. Together, we set out to determine what technologies HubSpot customers have enabled on their websites. 7 Key Technologies Used by HubSpot Customers.

Technology 78

Technology Technology Customers Non-Profits 78

SaaStr

MARCH 6, 2025

The Bridge Between Customer and Product Building product in fintech requires balancing numerous factors simultaneously – customer needs, market dynamics, financial constraints, and technological possibilities. Prioritize the customer : Never lose sight of customer needs amidst business goals and technological advancements.

Product 85

Product Finance Trust User Experience 85

Martech

DECEMBER 19, 2024

The example client I use for this tutorial is an immersive virtual event platform that offers 3D and interactive event technology; however, these prompts are built to apply to any industry, product or service. It will set-up nicely for selecting and prioritizing the best segments for your campaign.

Profit margin 109

Profit margin Clients Growth Technique 109

SaaStr

MARCH 5, 2025

Different buyers value different aspects of your business – some want your technology, others your team or customer base. Honest Self-Assessment Determines Success The hardest questions to answer honestly: Are you truly gaining market share? Do you have a genuinely great team? What’s your unit economics reality?

Sell 80

Sell Negotiate Healthcare Drivers/motivators 80

Search Engine Land

SEPTEMBER 4, 2024

These actions not only saved over £100,000 in one year, which covered the cost of their entire Adthena subscription across all markets, but also freed up valuable team resources. By expanding its use of Adthena’s Market Share and ad copy analysis , the company gained access to crucial data on competitors and industry benchmarks.

Retail 74

Retail Healthcare Strategize Campaign 74

Heinz Marketing

SEPTEMBER 17, 2024

For instance, a company may notice that its sales have plateaued because it’s relying solely on traditional marketing channels like trade shows and neglecting digital avenues where competitors are gaining ground. Ignoring this trend can lead to a gradual decline in revenue and market relevance.

Objectives and Key Results 100

Objectives and Key Results Launch Campaign Growth 100

Sales Hacker

FEBRUARY 7, 2025

It specializes in creating personalized shopping experiences for customers by leveraging machine learning and AI technologies. The Scaling Stage: Building Market Leadership The scaling stage is where a SaaS company seeks to solidify its position as a market leader.

Price 109

Price E-commerce Cross-sell Profit margin 109

Martech

SEPTEMBER 16, 2024

It might use martech to disrupt the status quo and capture market share quickly. Product marketing Role: Define the positioning and messaging of products or services. Sample goals: Launch two new product positioning campaigns, increasing market share by 10%. Take a tech company focused on early adopters.

Go To Market 62

Go To Market Objectives and Key Results A/B testing Territory 62

Martech

SEPTEMBER 14, 2023

For many CEOs, boards, and even COOs and CFOs, defending marketing budgets with only theoretical or outdated high-level data is perceived as defending underutilization and inefficiency. Winning marketing organizations self-regulate. Technology selection needs to return to a systematic and accountable approach.

GTM 130

GTM Market share Growth Technology 130

Search Engine Land

APRIL 16, 2023

technology while at the same time working on adding new A.I.-based technology in phones and homes all over the world,” according to the report. That may have been a privacy play but here we are in a world where now Google seems like it can potentially lose market share to Microsoft Bing and other players.

Engineering 144

Engineering User Experience Technology Technology 144

Lead Fuze

OCTOBER 4, 2023

What if it could also help sales teams enhance their sales process or aid marketers struggling with content creation by offering unique insights into buying behavior? This revolutionary approach gives vendors a new way to offer simplified solutions and expand their market share. So why wait? Make AI your ace in the hole.

Technology 52

Technology Technology B2B Lead generation 52

Search Engine Land

FEBRUARY 19, 2024

That’s what Gartner, a technological research and consulting firm, is predicting. Many also believe that ChatGPT is already stealing market share from Google. If true, this would mean a huge shift in search marketing strategies, both paid and organic. Why we care. SEO and PPC are incredibly valuable. The prediction.

Engineering 134

Engineering Entertainment Market share Consult 134

Heinz Marketing

FEBRUARY 22, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 5 Ways to Increase Your Market Share.

B2B 89

B2B Market share Campaign Drivers/motivators 89

Martech

NOVEMBER 16, 2022

Internal teams are misaligned on strategy, as competitors win more market share and customers continue to churn. If you’re in the business of marketing software, this represents further value from one of the leading software review sites. Customer sentiment metrics including comparisons with competitors. Get MarTech!

Launch 118

Launch GTM Territory Represent 118

Search Engine Land

SEPTEMBER 15, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google credits its 90% market share to being a superior platform (Sept. ” Google calls its competition ‘inferior’ (Sept.

Government 137

Government Engineering Manufacturing Negotiate 137

Heinz Marketing

OCTOBER 22, 2021

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. The marketing technology landscape is changing rapidly. Pair technology changes with industry trends like conversational marketing, account-based everything, buyer intent, and influencer marketing—it’s a lot to keep up to date on.

Pipeline 126

Pipeline B2B Niche Technology 126

Partners in Excellence

JUNE 15, 2015

Technologies enable us to do things that, 5 years ago, were unimaginable. Technology has shrunk time and space, so now we need to engage globally in real time. Doing those things faster, more intensely, perhaps with a veneer of technology no longer produces the results they used to produce. We can resist it, we can fear it.

Technology 115

Technology Technology Market share Customers 115

Miller Heiman Group

MARCH 13, 2019

Don’t Let Your Sales Technology Operate on Autopilot. Sales technology, such as your CRM platform, can also provide actionable data. For example, your technology may indicate topics of importance to your buyer, which can inspire you to create a specific piece of content that guides the buyer to the next stage of their buying process.

Objectives and Key Results 107

Objectives and Key Results Quota Technology Technology 107

Search Engine Land

OCTOBER 2, 2023

With nearly 90% market share, Google is able to improve its search results and bottom line, Nadella said, and has nothing to do with product quality. Yeah, I mean, look, that’s called exuberance of someone who has like 3% share, that maybe I’ll have 3.5% share,” Nadella said. That didn’t happen. “We A vicious cycle.

Angle 119

Angle Engineering Market share Launch 119

Martech

JULY 25, 2022

Cutbacks in marketing investments often backfire. They can retard the velocity of sales, stunt the company’s brand development, jeopardize relations with customers and create opportunities for competitors to gain market share. Together, these technologies enable marketing performance management (MPM).

B2C 107

B2C Government Technology Technology 107

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google announced a new technology in 2021 called Multitask Unified Model , or MUM, which aims to more efficiently answer complex queries that may previously have required multiple searches. Yandex in Russia ( 48% market share ).

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

Martech

JULY 3, 2023

Making marketing an afterthought When marketing is done incorrectly, you can severely injure your brand. When a brand is complacent about marketing, the energy needed to engage customers diminishes. As experiential muscles atrophy, you can see a loss of market share. What to do instead… It was a good attempt.

Go To Market 109

Go To Market GTM Strategize Growth 109

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas.

Technology 109

Technology Technology Launch Represent 109

Martech

JULY 29, 2021

If you’re eager to leverage marketing technology to create data-driven customer experiences , build high-performing teams , and streamline marketing operations , join us online, September 14-15, at MarTech … for FREE. Here’s 10: Real marketers sharing real advice. And it’s all yours… for free.

Technology 107

Technology Technology Market share Presentation 107

Highspot

FEBRUARY 22, 2021

. “Companies that have built world-class enablement teams and technology are managing change and uncertainty at scale, while others struggle with agility and inconsistent performance. Community Commitment: Sales enablement is a thriving practice where community serves a critical role in evolving best practices.

Growth 129

Growth Strategize Sales Contact 129

Martech

OCTOBER 19, 2023

MyTelescope’s new AI platform uses search data to predict opportunities, market trends, future sales, and market share. This platform can be used to forecast and steer business decisions with market intelligence. AiBUY’s Multicart and Floating Cart help content creators and brands monetize content.

B2C 118

B2C Launch High impact Market share 118

Martech

JANUARY 31, 2024

Many marketers are upgrading predictive modeling with generative AI and machine learning, reflecting the industry’s trend. However, predictive modeling remains accessible even without investing in advanced technology. For example, predictive modeling based on statistical principles don’t require machine learning.

Campaign 132

Campaign Start-ups Technique Technology 132

Martech

DECEMBER 18, 2023

Most major customer relationship management (CRM) and marketing platforms are already introducing AI functionality into their products, with more releases planned in 2024. As a marketing leader, you must focus on these areas to fully leverage one of the most disruptive technologies in recent memory. In your inbox.

X-functional 120

X-functional Customer Relationship Management CRM Relationship Management 120

Martech

JULY 23, 2021

Good morning, Marketers, and are you ready for embracing change as the new constant? I don’t mean the neat interactive displays that technology can bring to augment your experience as you hop from booth to booth. In the end, selecting technology better means selecting better-fitting technology.

Niche 122

Niche Construction Manufacturing Government 122

Hubspot

OCTOBER 17, 2018

The first-mover advantage describes companies that are first to market, which gives them a competitive advantage over other companies, resources, or technologies that follow. Having the first-mover advantage in your vertical can make you a leader in new technology, knowledge sharing, and cost. million riders.

Manufacturing 95

Manufacturing Market share Launch Follow-up 95

Highspot

MAY 15, 2020

Now, more than ever, sales and marketing share common goals — customer acquisition and retention — and must be working in true partnership to sustain their businesses. Doing so requires sales enablement — a must-have function and technology for every business navigating today’s uncertain economic landscape.

Cross-sell 98

Cross-sell Territory Technology Technology 98