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What the Google antitrust ruling could mean for advertisers

Martech

As AI-powered search technologies (like Search GPT) emerge, this ruling could lead to new solutions that pair speed, ease of use, and privacy protections that ultimately put Google on its heels,” Lance Wolder, head of strategy and marketing for digital media agency PadSquad, told MarTech. The same goes for Microsoft or Amazon.

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US vs. Google, round 2: Government targets digital ad business

Martech

“Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies,” the DOJ said when it filed the lawsuit.

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What Is Market Share & How Do You Calculate It?

Hubspot

You might be thinking, "What does this have to do with market share?". If three of those bags were my sister's goldfish, that would mean that she had a 30% market share of my goldfish. Put simply, that is market share. But how does that impact marketers? What is Market Share?

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How marketing leaders can transform marketing from a support function to a growth driver

Martech

This underscores a critical insight: from an investor’s standpoint, marketing has the potential to create long-term value akin to infrastructure or technology investments. Despite this external recognition of marketing’s potential impact, marketing leaders often express a sense of “crisis” within their function.

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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. Continuous Improvement: Regularly update AI algorithms and tools to keep pace with technological advancements.

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Global search engine AI innovations: What SEOs need to know

Search Engine Land

Google and Bing get a lot of attention, which you’d expect given both hold approximately 95% of the global search market share. While it remains the dominant search engine in China, it has lost market share to non-traditional “search engine” applications. Get the newsletter search marketers rely on. Processing.

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EU hits Google with $2.6 billion fine in antitrust case

Martech

2nd day of US antitrust case The ruling came on the second day of the trial over charges the tech giant used its adtech and market share to exert monopolistic control of digital ad sales. The EU ruling comes just four days after the UK ruled “that Google is using anti-competitive practices in open-display ad tech.”