Sales Hacker

JANUARY 8, 2021

If you are seeing additional demand from a particular region based on in-bound leads or media mentions, don’t miss an opportunity to capitalize on that interest. The hard questions: No plan is without its faults, and no sales expansion is without its fair share of roadblocks. “Be Quick but Don’t Hurry” – John Wooden.

Territory 115

Territory Pipeline Launch Technical Sales 115

Hubspot

JULY 7, 2020

In 2020, brands are increasingly growing global awareness with international marketing strategies. And, one major way they've driven traffic from different regions to their site is through international SEO. But, like any marketing campaign, SEO is not always a one-size-fits-all approach. Here are four things to know.

Territory 101

Territory Engineering Presentation Technique 101

Martech

SEPTEMBER 16, 2024

It might use martech to disrupt the status quo and capture market share quickly. Creating a successful martech strategy involves combining a clear understanding of the market with the ability to adapt. Sample goals: Host 10 regional events to generate new sales opportunities. Increase regional sales pipeline by 20%.

Go To Market 61

Go To Market Objectives and Key Results A/B testing Territory 61

SaaStr

AUGUST 21, 2024

Shrinking Territories, Increased Quotas Lead to Improvements in Sales & Marketing Costs A lot of sales reps won’t like to see this, but Toast got more efficient by forcing its sales reps to be more productive from smaller territories. 13% Market Share in U.S. And a few other interesting learnings: #6.

Territory 122

Territory Referrals Growth Quota 122

Martech

DECEMBER 6, 2024

Start your research journey with broad, open-ended questions that help map the territory. For instance, asking, “What do you know about the use of AI to improve marketing analytics?” > We’re not trying to take any share from anybody. Nvidia is a market maker, not share taker.

Angle 123

Angle Objectives and Key Results Education Strategize 123

Martech

NOVEMBER 16, 2022

The data can be sliced by time period, region and industry. Internal teams are misaligned on strategy, as competitors win more market share and customers continue to churn. Customer sentiment metrics including comparisons with competitors. Ratings and customer feedback.

Launch 117

Launch GTM Territory Represent 117

ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Image source. Choose competitors to test against.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Veloxy

JANUARY 23, 2024

Localized strategies are central to field marketing, allowing it to resonate with specific communities and regions. Field marketing managers handle administrative tasks and provide regional marketing support for sales teams. Managing a team is a considerable undertaking.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Search Engine Land

MARCH 4, 2024

Second-party data: Second-party data occurs when two organizations agree to share their first-party data with each other privately. In some regions, however, the European Union’s GDPR (GDPR) , the California Consumer Privacy Act (CCPA) , or similar regulations may limit the ability to share data privately between businesses.

Territory 115

Territory Market share Legal Strategize 115

Search Engine Land

FEBRUARY 26, 2024

Speaking at the federal antitrust trial, Parakhin alleged this was despite Microsoft offering to pay Apple more than Google – which he claims was offering in the region of 60%. Market share statistics. Justice Department claims Google owns a 90% market share in search. ” What the DOJ is saying.

Territory 113

Territory Engineering Market share Sell 113

Hubspot

NOVEMBER 3, 2021

No two regional markets are the same. Tapping into multiple regional markets means diversifying your revenue stream and potentially bringing on a wider range of customers. But as I touched on, regional markets are unique, and some are further or less accessible than others. Zone Pricing. FOB Origin Pricing.

Price 87

Price Territory Manufacturing Agriculture 87

SBI

FEBRUARY 7, 2019

Old-School Territory Management is Dead: A Q&A with John Stewart, CEO of MapAnything. Following the recent acquisition of TerrAlign by MapAnything, I asked MapAnything CEO John Stewart to explain the relationship between map-based geo-productivity and territory optimization. So, I asked John to tell me more.

Territory 35

Territory CRM Quota Technology 35

Hubspot

APRIL 15, 2020

Fun Fact: Nielsen is considered to be the first company to offer market research and is responsible for the term "market share.". This tool is great for region-specific messaging or promotion and can facilitate a more systematic rollout of the word you want to spread. HubSpot Social Media Software. MRI-Simmons.

Territory 101

Territory Promote CRM Campaign 101

Sales Hacker

AUGUST 7, 2020

Their planning timeframe is this quarter , whereas enterprise is more concerned with this year and the next, and they judge their success by quarterly increases in earnings per share. They will often sell to as many customers as possible to quickly capture market share, rather than spending time on pre-sale activities.

Start-ups 107

Start-ups Non-Profits Territory Sales 107

Search Engine Land

MARCH 9, 2023

Also on this day Russia-based advertisers can no longer reach global audiences on Google properties and networks 2022: This policy change took widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia. and an increase in mobile web usage. Wolfram Alpha To Challenge Google?

E-commerce 87

E-commerce Territory Engineering Networking 87

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Hubspot

AUGUST 27, 2020

Understanding Market Penetration. A company can use market penetration at the industry level to review potential for specific products or services or on a smaller scale as a way to gauge the market share of a product or service. It offers insight into how the market and your customers view your product or service.

Territory 101

Territory Campaign Growth Sports 101

Search Engine Land

FEBRUARY 19, 2024

AI streamlines content customization for various regions, enhancing efficiency, speed, and scalability. Location information must be qualitative, relevant, engaging, and current and include local and regional searches. Sometimes, it can be challenging for brands to move fast and update regional information easily.

Objectives and Key Results 111

Objectives and Key Results Territory Real Estate Hospitality 111

Hubspot

NOVEMBER 10, 2015

Interestingly, while agencies and vendors agreed traditional paid channels are the most overrated, nonprofit marketers cited social media as the most overrated tactic. In Europe, the Middle East, and Africa (EMEA): Just over one-third of people (34%) cited traditional outbound marketing tactics as the most overrated marketing tactic.

Territory 78

Territory Follow-up Strategize Launch 78

Highspot

MAY 15, 2020

Now, more than ever, sales and marketing share common goals — customer acquisition and retention — and must be working in true partnership to sustain their businesses. Doing so requires sales enablement — a must-have function and technology for every business navigating today’s uncertain economic landscape.

Cross-sell 98

Cross-sell Territory Pitch Technology 98

Hubspot

SEPTEMBER 27, 2016

Typically a marketing guild is formed by one or two marketers who invite marketers at other businesses with similar customers to join them. For example a mortgage broker, a custom home builder, and a real estate agent could work together to create a marketing guild focused on homeowners in their region.

Real Estate 78

Real Estate Territory Represent Up-sell 78

Sales Hacker

DECEMBER 3, 2019

Data-driven marketers aren’t playing to win a hand or two. They’re playing to grow market share. Inaccurate sales commissions paid in arrears, along with unfair territories, drive attrition — but replacing sales reps is disruptive and expensive. Use data to show sales reps their commissions in real time. The Data Is In.

Commission 111

Commission Territory Sales Market share 111

The 5% Institute

MAY 24, 2023

It enables sales teams to understand the geographical distribution of their customer base, target markets, and sales territories. With a visual representation of territories and customer locations, sales teams can work together to identify cross-selling opportunities, share best practices, and coordinate efforts more efficiently.

Territory 52

Territory Objectives and Key Results Sales Represent 52

Hubspot

NOVEMBER 19, 2020

In this article, we'll explain what market development is and how you can employ it to increase sales and grow your business. What is market development? Market development is the expansion of your total addressable market (TAM) and how much market share you can expect to claim.

Drivers/motivators 101

Drivers/motivators Territory Launch Growth 101

Search Engine Land

OCTOBER 17, 2023

Reddit If you’re a challenger brand trying to take market share from a bigger fish, you may find that the brand itself has its own subreddit (as in this NerdWallet example ). Perhaps as much as product reviews, Reddit is extremely fertile territory for brand insights and questions you can address with your SEO strategy.

Angle 117

Angle Strategize Strategic planning Territory 117

Search Engine Land

DECEMBER 13, 2022

Aside from search traffic, keyword difficulty is an important indicator since it specifies how competitive your keywords can be in various languages, regions and language fusions. You can also refer to Newspaper Map , an interactive map that shows you online outlets available in every region you could imagine in the world.

Territory 97

Territory Networking Campaign Launch 97

Hubspot

NOVEMBER 2, 2018

There's been some speculation that Amazon might be creeping into Google's (search) territory. Amazon has showed some promise of potentially overtaking Google's paid ads business, and its market share of product searches (54%) outnumbers that of Google's (46%). The Info-Seeking Market Share.

Territory 78

Territory Manufacturing Niche Market share 78

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

Pointclear

MAY 16, 2011

Compared the count of doctor’s offices by zip code against the fixed sales territories by zip code for each sales person. Extrapolated the total number of medical devices on average that would be sold in each territory (by zip code). Each sales territory needed about 25 inquiries a month. for each territory.

Territory 60

Territory Quota Lead generation Follow-up 60

Hubspot

OCTOBER 6, 2020

The hope is that the new brand helps increase the company's market share within that product category and serves the needs of prospects the original brand might not cover. For instance, alcoholic beverage company Molson Coors leverages a flanker brand strategy in its approach to the low-calorie beer market. Image Source: Nestle.

Electricity 101

Electricity Healthcare Sports Territory 101

Hubspot

DECEMBER 9, 2020

Market Penetration. First, take a look at your current customer base, and divide it by the total number of potential buyers within a specific region or demographic. This will give you a rough indication of how much of your product market you have been able to convert. If this value is low, that’s not necessarily a bad thing.

Sales 96

Sales Angle Commission Territory 96

Hubspot

MAY 7, 2019

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. Well, since they own about 92% of the global search engine market, the answer to both of these questions is, “Google.”.

Click Through Rate 101

Click Through Rate Territory Networking Engineering 101

Search Engine Land

JULY 31, 2023

An HVAC company, hardware store, or real estate agent may not have the time, budget or capacity to roll out an exhaustive content marketing program that a B2B SaaS startup would implement to gain market share. Perhaps you have pivoted from a small operation to a larger regional presence.

Trust 80

Trust Territory Manufacturing Price 80

ConversionXL

APRIL 24, 2019

Takeaway : The positive impact of market share compounds—especially for software adoption. In the United States, the consolidation of health-care systems is a model for efficient scale moats: a rash of regional acquisitions. The regional dominance of a single hospital system deters upstarts. Network effects.

Hospitality 122

Hospitality Non-Profits Networking Electricity 122

PandaDoc

APRIL 25, 2023

Realistic objectives Your sales plan should clearly outline your chosen sales objectives and targets that you want to achieve — such as revenue targets, market share goals, or customer acquisition targets. You can also use a combined sales and marketing plan template for a unified approach.

Territory 52

Territory Objectives and Key Results Teamwork Customer Relationship Management 52

Hubspot

JUNE 14, 2022

The company offers flight prices that consistently and significantly undercut what other airlines in the region are willing to charge. But a lot of the time, a fast follower that emerges onto the scene with a competitive advantage of its own can overtake a first mover's market share — even when it starts from behind.

X-functional 78

X-functional Entertainment Territory Price 78

Gong.io

AUGUST 24, 2022

Sales managers use forecasts for territory planning as well. If you know that next quarter, you’ve got an expected $250k in revenue from one territory and only $100k in expected revenue from a second; you can more appropriately allocate resources to the more lucrative geography. Inventory and equipment purchases.

Territory 62

Territory Pipeline Finance Sales 62